NEWS28 June 2013
UK — Ford, First Direct and Toni & Guy are backing a study commissioned by the Association of Online Publishers (AOP) that seeks to prove the value of premium mobile advertising.
The three advertisers will supply the creative for three mobile ad-rich media campaigns that will run for four weeks, starting this week until late July.
Media agency Mindshare is managing the study on behalf of AOP, with the research being carried out by On Device Research.
Ads will run across inventory supplied by 17 AOP publisher members, including Conde Nast, the Guardian, Global Radio and The Sun.
The campaigns will test the performance of standard ad formats at scale and in premium quality environments, said AOP.