FEATURE21 December 2012
2012 has been a big year for market research, which meant a busy year for us. Here’s a roundup of our most popular news stories and feature articles, according to what you – the reader – clicked and commented on.
Top 10 News Stories
- Unilever chasing improved qual quality with accreditation programme
- Google makes MR entrance with Consumer Surveys tool
- Twitter and Nielsen announce brand survey plans
- Holden Pearmain calls in administrators
- KwikSurveys closes after ‘hacker attack’
- Sampson out at ICM Group as chairman role is scrapped
- Facebook meets survey data: SocialQ launches
- ICO says implied consent is valid for EU cookies rules
- Dassault acquires social analytics platform Netvibes
- Companies sign up to new mobile research body
Top 10 Feature Articles
- What’s the buzz on Twitter’s surveys?
- Weighing big data’s potential
- What kind of source would you like?
- The joy of six
- The next big small thing in fieldwork
- A qualitative mindset
- ‘The role researchers play today might not be there tomorrow’
- In praise of face to face
- Why ‘function words’ matter
- Pinterest – get stuck in