NEWS5 November 2012
UK — Advertising research specialists Ipsos ASI have unveiled a quirky “Calendar Girls” style calendar featuring some of its leading men, in an effort to raise funds for Prostate Cancer UK.
The calendar, called Ad*Lads 2013, costs £8.50 or £15 for two and is being sold online through Virgin Money Giving. All of the proceeds will go to the charity and donors can donate as much as they want to the cause.
In addition, Virgin Money Giving will claim gift aid on the charity’s behalf where the donor is eligible for this. Photographs were taken by freelance photographer Kate Darkins.
Deborah McCrudden, managing director of ASI at Ipsos Mori, said: “We really appreciate all your support and we hope you enjoy using it as much as we enjoyed making it.”