NEWS17 February 2012
US— Peanut Labs has launched a new DIY service that allows users to target people on Facebook and other online communities with quick polls, promising that answers will start coming in in less than a minute.
The on-demand Crowdvi.be tool was designed with smaller companies in mind and takes advantage of the 50 million signed-up social network users that Peanut Labs has on its books.
Polls can be targeted using age, gender and income, and the firm plans to extended this to include ethnicity, personal interests and locations in the future.
Users can ask questions with between two and seven pre-written answers, with both single response and multi-select options. The questions are then embedded within social networks to catch users while they are online.
Noman Ali, the firm’s chief executive, said: “As speed becomes more of a necessity, we understand that value of time-sensitive research.”