NEWS1 September 2011
AUSTRALIA— Lee Ryan has joined Raspberry Innovation Research & Strategy in Melbourne following an 11-year run with TNS.
At TNS, Ryan (pictured) was regional head of qualitative research for Asia-Pacific, the Middle East, Africa and Latin America and was based in Singapore. She oversaw the practice across 32 markets and was responsible for new developments in digital ethnography and co-creation processes.
Raspberry was formed by a trio of ex-TNS researchers. One of the co-founders, Evette Cordy, said: “Having worked closely with Lee for over eight years on global qualitative innovation programmes, it’s great to be working together again. She is a highly creative, front-end innovation specialist who adds further depth to our team and rapidly growing local and global client base.”