NEWS27 January 2011
Unilever’s consumer shopper insight manager Martijn Van Kesteren and InSites Consulting’s Tom DeRuyck present an overview of the research community built for the Ben & Jerry’s Ice Cream brand, explaining how fans were given the opportunity to become future-shapers.
The video was filmed at the Online Research Methods conference, held in London on 27 January.
Video:
Unilever/Ben & Jerry’s online communities case study – Martijn Van Kesteren and Tom DeRuyck