NEWS27 August 2010
US— Marketing Management Analytics (MMA) has hired Ernie Kim as senior vice president and analytics officer.
Kim was previously vice president of strategic business analysis with Targetbase and before that worked in leadership and consulting roles in digital analytics and brand strategy at Interbrand, Cogentry and GroupM.
MMA, part of the market research group Synovate, cites Kim’s “expertise in web analytics” as further enhancing its position in the measurement of digital media ROI.
The company works with brand owners on addressing marketing mix, pricing, and sales force effectiveness issues. Past clients of Kim’s include AT&T, Unilever, Ford, GM, Microsoft and Intel.
At MMA, Kim will report to Randy Stone, CEO of MMA.