NEWS29 June 2020
FRANCE/DENMARK – French video streaming service DailyMotion has partnered with Danish technology-based market research company AudienceProject.
AudienceProject will act as an independent measurement partner and help DailyMotion evaluate the positive impact of advertising campaigns running on the video player.
As part of the partnership, AudienceProject will help measure and evaluate targets in areas such as brand awareness, advert recall, brand preference and purchase intent.
Laurent Meuzard, former senior account manager at smart audience platform nugg.ad, will lead AudienceProject’s French team.
Henrik Lauritzen, chief executive at AudienceProject, said: “We believe that publishers can recapture the value of their audiences by delivering verified audiences and measurable effect for their advertisers.
“Entering the French market with one of the largest video streaming services in the world is a great testament to our approach to the industry.”