NEWS21 October 2013
US — We’ve not been short of data recently on the percentage of consumers attempting to complete online surveys on mobile devices: GMI says 10%, Kinesis says 40%. But here’s a new figure for you: 19% of all online surveys globally are taken on a mobile device. That’s according to a new study from GreenBook.
Published over the weekend, the GreenBook Consumer Participation in Research (or CPR) report uses a pretty weighty sample to make such a claim: over 1.5m web users.
Research partner RIWI takes advantage of people’s tendency to occasionally misspell a URL when typing it in to a browser’s direct navigation bar. Instead of ending up on an error page, the user is instead presented with a series of short survey questions. At the same time, RIWI is able to collect meta-data about the devices people use when they access the survey, which is where the 19% figure comes from.
iOS was the most mobile platform in use at 33%, followed by Android at 25% and BlackBerry at 12% – although iOS is heavily overrepresented and Android underrepresented in the RIWI survey when compared to third-party data.
Meanwhile, over on desktop devices, 87% of people accessing the survey were on Windows machines, with Microsoft’s Internet Explorer the most widely used browser ( 39%), followed by Chrome ( 30%) and Firefox ( 21%).
The full report is available for download here.