NEWS10 October 2007
Club to encourage students to use MR when they enter the business world
KENYA— The Steadman Group has launched eight high school clubs in Nairobi to help students understand market research and encourage its future use in the business world.
Senior executives are acting as club mentors, offering both technical and advisory support on research projects.
“Despite its importance, the understanding and use of research remains minimal in Africa,” the agency said in a statement.
“One of the key reasons for the very low usage of research in Africa is the potential users’ late exposure to this field.”
Research Club of Kenya is also supported by Coca Cola, Cadbury, Henkel, Marketing Africa and Sky World.
Author: Matthew Secker
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