News29 August 2014

Google launches drone project

Company announces that its advanced-research arm, Google X, is developing a drone delivery system, similar to that of Amazon.

News29 August 2014

Australian launch for Millward Brown Vermeer

Global marketing consultancy’s Australian business is based in Sydney and led by Caspar Wright.

News29 August 2014

Email marketing preferred by consumers

Almost half of consumers wait for an email discount voucher before making a purchase according to research from the US.

News29 August 2014

Largest disabled consumer panel established in US

Kantar has teamed up with non-profit research organisation disABILITY to create the largest panel of consumers with disabilities in the US.

News28 August 2014

GroupM buys Keyade in France

WPP’s GroupM has acquired French digital performance specialist Keyade.

News28 August 2014

BlueConic launches mobile app listening

New tool allows organisations to sync mobile customer data with customer data on the web.

News28 August 2014

Openness rather than bullying behind online anonymity

Consumers tend to use anonymous online identities to be more open and honest, rather than engage in bullying, according to research from the US.

News28 August 2014

Facebooks adds signal strength-based ad targeting

Advertisers can now target Facebook ads based on the strength of a user’s phone signal when they visit the social network.

News28 August 2014

Social media leaves many adults disengaged

More than half of British adults using social media are merely spectators, unlikely to purchase online or engage with brands according to new social media segmentation from Kantar Media.

News28 August 2014

Hall & Partners expands US healthcare team

Company announces four new joiners, including Ariella Evenzahav as director, US Oncology Center of Excellence.

News27 August 2014

Somera partners with Crimson Hexagon

Turkish social media analysis and research company Somera will implement Crimson Hexagon’s ForSight platform.

News27 August 2014

Number of followers a brand has is now 'irrelevant'

More than half of Britain’s adult population engaged in social media do little to increase brand interest, according to new segmentation research from Kantar Media TGI.

Feature27 August 2014

Anger management

Activism is on the rise. Technology can turn consumers into campaigners at the click of a button. How should business leaders respond? Graeme Trayner reports.

News27 August 2014

SurveyMonkey creates survey advisory committee

Committee designed to provide company with advice on survey design and quality, market research and innovation.

News27 August 2014

CIE reports sixth year of growth

Chime’s Insight & Engagement Group has achieved a sixth consecutive year of growth with operating profit up 22% for the first half of this year.

News27 August 2014

Millward Brown Digital appoints new president

Stephen DiMarco has been promoted by research consultancy, Millward Brown Digital, to be its new president.

News26 August 2014

Search engine keywords can predict ad clicks

Keyword terms used in search engines can predict the likelihood that consumers will click on organic or paid advertisements, according to new research.

News26 August 2014

Kantar Media creates social TV director role

Audience research company, Kantar Media, has appointed Carlos Sanchez to the newly-created role of director of social TV.

Opinion26 August 2014

Are we nearly there yet?

Net Promoter Score can be a useful measure of consumer loyalty, but, says Deborah Eastman of Satmetrix, to be truly effective companies must know how to react, not just listen and measure.

News26 August 2014

Lightspeed announces integration of All Global

Healthcare data specialist company All Global has been integrated into Lightspeed Research’s family of brands.

News26 August 2014

Glanvill to oversee newspaper audience measurement review

Jed Glanvill, the former CEO of Mindshare, has been appointed project director to oversee the audience measurement review instigated by Newsworks last month.

News26 August 2014

Criteo names Mollie Spilman as CRO

Spilman joins Criteo from Millennial Media, where she was EVP of Global Sales and Operations.

News26 August 2014

Millward Brown buys InsightExpress

WPP-owned Millward Brown has acquired media analytics and marketing company InsightExpress in the US.

News22 August 2014

Cogensia boosts team with new hires

Database marketing consultancy, Cogensia, has hired eight new members of staff to built its technical expertise.

News22 August 2014

Instagram offers ad insight tools

Picture sharing social network, Instagram, has launched three new business analytics tools to help monitor how branded content is shared on the network.

News22 August 2014

Millennials' social boundaries changed by mobile

Mobile phones have changed the boundaries of what is socially acceptable among 16 - 24 year olds with almost three quarters ( 74%) saying they can’t be parted from their phones.

News22 August 2014

MedQuery launches project portal

Medical focus group recruiting firm, MedQuery, has launched a project management portal called QuickQuest.

News22 August 2014

Ipsos' Gordon moves from India to HK

Mick Gordon has been appointed as the new managing director for Ipsos Hong Kong, succeeding Darlene Lee.

News21 August 2014

ZappiStore opens US office

Online research platform, ZappiStore, has appointed Ryan Barry as senior vice-president of sales and marketing in North America to run its newly opened Boston office.

News21 August 2014

Skim partners with European Pricing Platform

International market research agency Skim has been selected to partner with pricing association European Pricing Platform ( EPP).

News21 August 2014

Global marketers' confidence down

Confidence among global marketers fell in August although industry conditions are improving according to the latest Global Marketing Index ( GMI).

Opinion21 August 2014

Procurement: friend or foe?

Procurement departments are having more and more of a role in research buying. Craig Scott looks at the consequences of this for everyone involved.

News21 August 2014

Geometry Global appoints director in Singapore

WPP’s shopper marketing agency, Geometry Global, has made Mary Jane Butler its client service director in Singapore.

News21 August 2014

Best Buy partners with Research Now

Best Buy has become a panel partner of Research Now’s e-Rewards Opinion Panel allowing its US customers to earn gift vouchers for completing online surveys.

News20 August 2014

FacialNetwork hires Satya Yenigalla as COO

Yenigalla joins the cloud-based facial recognition company as chief operating officer.

News20 August 2014

Quantcast promotes Matt White to UK MD

White takes up role following previous UK MD Phil Macauley’s promotion to EMEA MD.

News20 August 2014

Kantar and 20|20 in online qual partnership

20|20 Research will deliver live online interview streaming capabilities to Kantar and its worldwide operating companies.

News20 August 2014

Teamsearch Fieldwork boosts project team

Fieldwork agency, Teamsearch Fieldwork, has hired two new managers to its project management team to grow the team to five.

News20 August 2014

ZappiStore partners with Replise to add social media tools

Online research platform, ZappiStore, has added Mind Radar and Social Scan social media assessment tools from Replise to its research tools.

News20 August 2014

Unemployment fears lead worries across the globe

Almost a third of people questioned in a global study by GfK Verein on the challenges of nations, cited unemployment as their major concern.

News19 August 2014

Added Value launches tracking service

WPP marketing consultancy, Added Value, has launched a new tracking product for its clients called Activator.

News19 August 2014

Wearables market to reach $8bn by 2018

The global wearable electronics market is expected to reach a value of $8 billion in 2018 with unit shipments of more than 130 million.

News19 August 2014

Cint boosts Japanese office

Global panel marketplace platform provider Cint has expanded its Japanese office to meet client demand.

News19 August 2014

US marketers plan analytics investments to improve personalisation

Marketers believe personalisation impacts customer loyalty but achieving it remains a challenge, according to new research.

News19 August 2014

Dunnhumby invests in Sandtable, launches joint venture

The customer science company has taken a 50% stake in agent-based modelling company Sandtable.

News19 August 2014

Markert joins Research Now as EVP of Sales and Business Development

Tom Markert joins from Digital Tailwind, where he was co-founder and chief executive officer.

News18 August 2014

Data honesty wins consumer support

Brands that are honest and upfront about how they intend to use personal data are more likely to be trusted by consumers.

Opinion18 August 2014

Fans: the flipside

Modern fans can generate enormous value for brands, but companies must adopt a positive social strategy, not a defensive, reactive approach if they are to succeed in the age of social business, says Dr Laura Brooks.

News18 August 2014

Added Value SA hires Shapiro for insights role

Strategic marketing consultancy, Added Value South Africa, has appointed Nicole Shapiro as associate director to boost its brand insights team.

News18 August 2014

Mobile has 'changed the boundaries of social acceptability'

Young people don’t behave or think in the same way as they did ten years ago, according to research from Havas Media Labs and Weve.

News18 August 2014

Research Now launches North American mental health panel

Panel provides access to American and Canadian mental health patients, caregivers and doctors.

News15 August 2014

TNS announces new Thailand MD

Nokki Boonrod joins from InsightAsia and will take up new position in September 2014.

News15 August 2014

Affectiva launches emotional analytics metric

Affdex Score, informed by normative database of Affectiva’s emotional insights, will be used to assess emotional connections to content.

News15 August 2014

YouGov appoints group COO

Sundip Chahal has been promoted to the new role of group chief operating officer for YouGov.

News15 August 2014

Clear Channel uses Nielsen PPM data to target voters

AuDiO targeting tool now incorporates Nielsen’s radio audience measurement data.

News15 August 2014

BB-Media Business Bureau hires to boost US operations

Pay TV and multi-platform research consultancy, BB-Media Business Bureau, has appointed John Camarillo to expand its domestic US market business.

News15 August 2014

Chinese advertisers invest in mobile

Advertisers in China are ahead of global companies when it comes to integrating mobile into their ad strategies according to the World Federation of Advertisers ( WFA).

News14 August 2014

TNS and Medallia enter CEM partnership

Medallia’s customer experience management platform to be delivered in combination with TNS research.

News14 August 2014

Hall & Partners launches Video Selfies

Hall & Partners has introduced Video Selfies to capture instant consumer feedback via YourWord mobile app.

News14 August 2014

US seniors feel misrepresented by advertising

The majority of older US adults believe the portrayal of their generation in advertising is not realistic, according to research from GlynnDevins.

News14 August 2014

YouthSight appoints education research director

Specialist youth research company YouthSight has hired James MacGregor to be its director of higher education research.

News14 August 2014

ZappiStore extends offering into Singapore

Automated market research company, ZappiStore, is now making its services available to clients in Singapore.

News14 August 2014

Global mobile ad revenue grows by 92%

Global mobile adspend nearly doubled in 2013 to reach $19.3bn, according to IAB data.

News13 August 2014

Fractal Analytics and Aimia in global partnership

Loyalty management company, Aimia has formed a long-term strategic partnership with Fractal Analytics to boost its analytics capabilities.

Feature13 August 2014

Picture this

Carlo Zapponi, data visualisation specialist at Microsoft, reveals the skills required to turn data into pictures in his interview with Bronwen Morgan.

News13 August 2014

Mystery Researchers buys Insula Research

Atlanta-based Mystery Researchers has expanded its offering with the acquisition of Insula Research.

News13 August 2014

Video search tool LivingLens secures £206k investment

LivingLens, which enables searching in video content, raised the money from a number of angel investors.

News13 August 2014

Bug Insights launches

A marketing analytics company, Bug Insights, has launched in the US with offices in Houston and Atlanta.

News13 August 2014

Two new appointments at Crowd DNA

Rebecca Coleman joins as a knowledge leader while Phoebe Checker ( pictured) joins as an insight and innovation executive.

News12 August 2014

Snapchat fanbase mainly women and under 24s

Insight into Snapchat users in the US shows a group hugely influenced by social media and technology.

News12 August 2014

Northstar wins RA Summer Exhibition study

The consultancy has been commissioned by the Royal Academy to conduct an ethnography study on its annual Summer Exhibition.

News12 August 2014

Firefish appoints King as qual group head

Selena King, formerly of 2CV and Kadence International, had been working with firefish on a freelance basis prior to her appointment.

News12 August 2014

GfK appoints new CFO

GfK has hired IBM’s Christian Diedrich as its chief financial officer, to take over from Pamela Knapp.

News12 August 2014

Scottish referendum campaign divides opinion

Scottish voters are increasingly anxious about independence and there is a renewed sense of Britishness, according to ScotCen Social Research’s report.

News11 August 2014

Internet connection most important factor in TV purchase

The ability to connect to the internet and stream content is the most important determining factor in TV purchase decisions, according to new research.

Feature11 August 2014

Mobile expands DIY data market

Following SurveyMonkey’s acquisition of Fluidware last week, we talk to CEO Dave Goldberg about survey technology, the rise of mobile, good and bad data and the role of DIY research for business.

News11 August 2014

Populus co-founder Cooper given peerage

Andrew Cooper previously served as director of strategy to Prime Minister David Cameron.

News11 August 2014

Avention appoints Pogorzelski as CEO

Former CRO at Vocus, Steve Pogorzelski, to lead business information software provider.

News11 August 2014

CSR reputation important to marketing recruits

Seven out of ten marketing professionals judge a potential employer on its corporate social responsibility ( CSR) track record.

News11 August 2014

Greyhound travellers join Research Now panel

Research Now signs agreement with US bus company, Greyhound, so its customers can join the e-Rewards Opinion Panel.

News8 August 2014

Rentrak TV revenues up 84% in Q1

Media measurement firm Rentrak’s revenue increased 34% to $22.3m for the first fiscal quarter, helped by an 84% increase in its TV Everywhere business.

News8 August 2014

Infotools makes Franklin CEO

Ant Franklin, the founding director of market research technology company, Infotools, has been appointed as its first ever CEO.

News8 August 2014

Leger appoints services head

Canadian polling, research and marketing firm Leger has appointed Sheri Lambert as head of its services market research operations.

News8 August 2014

Partnership agreed between Behavioural Insights Team and Harvard

Behavioural insights specialists from the UK and US will work together to create a network of academics and apply behavioural insights to public policy.

News8 August 2014

Hall & Partners expands Japanese team

Global research consultancy, Hall & Partners, has appointed Yukiko Obata as account director in its Japan health team.

Feature7 August 2014

Techie teens changing comms landscape

The digital native generation is leaving adults standing when it comes to digital confidence according to Ofcom’s latest study writes Jane Bainbridge.

News7 August 2014

Schlesinger to offer EEG neuromarketing

Schlesinger Associates has partnered with Interactive Video Productions to launch an EEG neuromarketing data collection service for in-depth interviews.

News7 August 2014

Razor hires new associate director

Amy Cosgrave joins Razor Research as associate director.

News7 August 2014

Tapjoy acquires analytics company 5Rocks

Mobile ad-tech platform, Tapjoy, has bought Korean analytics company 5Rocks for an undisclosed amount.

News7 August 2014

The Futures Company enters China

Insight and planning consultancy, The Futures Company, has opened a Shanghai office and made Kunal Sinha chairman for its Asia-Pacific operations.

News6 August 2014

Gartner revenue up 17% in second-quarter

Total revenue for Q2 2014 was $519.8m, up 17% from Q2 2013.

News6 August 2014

Nunwood reports first half growth

The customer experience management consultancy has posted 23% year-on-year growth for the first half of 2014 as revenues reach £5.3 million.

News6 August 2014

Incite expands US operations

The New York office has moved to larger premises and taken on additional researchers.

News6 August 2014

Second screening takes hold in US

The rise of social media is prompting more Americans to second screen with Hispanic TV viewers the most receptive according to a Nielsen report.

News6 August 2014

Tonic New York hires Miller as EVP

David Miller has been hired to lead the New York office, while Matt Ayers has been promoted to VP of client services.

News6 August 2014

SurveyMonkey acquires Fluidware

Online survey platform, SurveyMonkey, has bought Canada-based Fluidware for an undisclosed amount.

News5 August 2014

WFA launches InsightForum in London

The World Federation of Advertisers has announced its first London meeting to bring together global brand insight specialists.

News5 August 2014

Harvey Goldhersz promoted to GroupM chief data role

GroupM has made MediaCom’s COO, Harvey Goldhersz, its chief data officer and CEO of GroupM Analytics.

News5 August 2014

comScore acquires MdotLabs

Acquisition intended to augment non-human traffic detection methods in its Media Metrix and vCE products.

News5 August 2014

Gongos makes two senior promotions

Katherine Ephlin has been named COO while Susan Scarlet becomes VP, Strategic Branding.

News5 August 2014

Ipsos ASI names Walker as new MD

The advertising research company has also hired Paul Edwards and Lucy Burnham to its UK leadership team.

News4 August 2014

Many UK consumers are 'boomerooming'

Boomerooming involves researching products online, visiting a physical store to see product in the flesh then purchasing online.

News4 August 2014

Join the Dots first half revenue growth

Revenue grew by 16% in the first half of 2014 for customer insight agency, Join the Dots.

News4 August 2014

Research Now partners with Wyndham Rewards

The hotel loyalty programme Wyndham Rewards has joined the e-Rewards Opinion Panel in a partnership with Research Now.

News4 August 2014

Ipsos launches loyalty benchmarks solution

Ipsos Loyalty Global Benchmarks offers comparative performance on customer experience, satisfaction and loyalty metrics.

News4 August 2014

Jump Research goes mobile with research van

Edinburgh-based research company Jump Research has launched a mobile research van to gather public opinion and customer feedback on the road.

News4 August 2014

OzTAM names O'Donovan as digital strategy director

Padraig O’Donovan has taken newly-created strategy role at Australian television audience measurement company.

News1 August 2014

Latest issue of Impact now available online

The summer issue of MRS’s quarterly magazine is now available online to MRS members.

News1 August 2014

Forrester revenue up 5% in Q2 2014

Total revenues for IT marketing analyst were $82.9m, compared with $79m at Q2 2013.

News1 August 2014

Poptip acquired by Palantir

Big data analytics firm Palantir has acquired Poptip, a social media polling startup.

News1 August 2014

Google Analytics arrives on the small screen

Google Analytics now available on iPhone, following Android launch earlier this year.

News1 August 2014

Maritz Research Europe takes Cover

Nigel Cover, previously of Grass Roots, has been appointed as the company’s new vice president for Business Services.

News1 August 2014

Brandwatch launches Twitter Hindsight

Offers users the ability to retrieve any public tweet since 2006 for data analysis.