News1 September 2022

B2B International hires ex-Kantar exec

Dentsu Aegis full-service market research firm B2B International has appointed a Kantar managing director to the newly-created role of head of Germany.

News31 August 2022

Public beginning to feel cost-of-living crisis

High-income households in the UK are starting to feel the financial pinch amid the cost of living crisis, new research shows.

Opinion31 August 2022

How brands can stay in shoppers’ baskets during the cost of living crisis

Research with UK grocery shoppers reveals that brands shouldn't panic, writes Ant Jokl-Carter.

News31 August 2022

UK ad spend up 20 per cent on the year

UK advertising spend in the first half of the year is up 20% year-on-year, fuelled by leaps in outdoor and digital display advertising, but spend has slowed in the second quarter amid the cost-of-living crisis.

News31 August 2022

Walr appoints Yaron Brenman to new CIO role

Research tech firm Walr has appointed insights industry veteran Yaron Brenman to the newly created role of chief information officer ( CIO).

Opinion30 August 2022

The changing face of data collection

Lindsay Forster, CEO of data and insights firm Shepper, discusses the importance of human-based data collection amid an industry under pressure.

News30 August 2022

Hospitality key driver of the £2 trillion SME economy

Nearly seven in ten UK hospitality businesses are made up of SMEs while Northern Ireland has the highest proportion of small and medium enterprises in the UK, new research shows.

News30 August 2022

Consumer fears over climate change rise

Consumer fears over climate change have escalated over the past year while concerns about water shortages and food shortages are also on the up, according to research from Mintel.

News25 August 2022

Rare Patient Voice ranks on the Inc 5000

Colette Doyle

Rare Patient Voice has been ranked as number 3,981 on Inc magazine’s annual 5000 list, a list of the nation’s fastest-growing private companies.

News25 August 2022

Comscore announces leadership appointments

Colette Doyle

US – Media evaluation business Comscore has announced several leadership appointments.

News25 August 2022

Strat7 acquires Jigsaw Research

Colette Doyle

London-based insight group Strat7 has acquired Jigsaw Research, which provides quantitative and qualitative research services across sectors that include financial services, technology, media and telecoms, the public sector and retail.

News25 August 2022

Atria streamlines insight analysis in F&B

FINLAND – Food-processing company Atria has partnered with Stravito to utilise its AI-powered enterprise insights platform in the food and beverage sector.

Opinion24 August 2022

The foreseeable future: brand experiences in Q4

With the summer starting to fade, it’s time for brands to gear up for the fourth quarter of 2022. But what should they be focusing their energy and budgets on? Sarah Owen speaks to some leading lights to find out.

News24 August 2022

On Device Research expands global team with commercial lead hire

Colette Doyle

On Device Research has hired Simon Clarke as commercial lead of its Singapore business and the APAC region more generally. 

News24 August 2022

UK businesses to benefit from DMA’s skills bootcamps

The Data & Marketing Association ( DMA) has launched new digital marketing strategy skills bootcamps, funded by the Department for Education ( DfE) through its Skills for Life Programme.

News24 August 2022

US insights and analytics market continues to expand

Domestic insights and analytics revenue expanded to reach nearly $63bn in 2021, growing at a rate of 16.6% compared with 2020.

News24 August 2022

Touchstone Research and Sup3rnatural announce strategic partnership

Colette Doyle

Tech-driven market research firm Touchstone Research has partnered with newly launched strategy agency Sup3rnatural.

Feature23 August 2022

In demand: the intersection of context and consumer needs, Part 1

Back in 2017, demand spaces were the ‘hot new thing’ in the world of segmentation and far from being a fad, the last five years have seen them go from strength to strength, as Adam Rowles reports in this four-part series of articles.

Feature23 August 2022

Setting up shop: creating the ultimate retail environment for brands

Colette Doyle

Find out how a Kent border town is home to the perfect playground for product testing and new product development solutions.

Opinion23 August 2022

Take a chance on me: a personal account of an MRX internship

Nyemba Tembo recently undertook an internship at consumer insights platform Zappi. Here, she relates how that serendipitous decision has resulted in her finding her true calling.

News23 August 2022

Digitally dormant businesses losing £1m a year in sales revenue

Colette Doyle

More than three quarters of sales professionals ( 76%) believe their employers’ digital shortcomings mean they are missing out on revenue from their bottom line, according to new research from sales enablement technology provider Showpad.

News23 August 2022

Boxclever launches podcast for insights sector

Colette Doyle

UK – Customer experience and brand strategy agency Boxclever has released a podcast called The Soapbox.

News23 August 2022

Nature receives B Corp certification

Colette Doyle

Strategic insights consultancy Nature has been certified as a B Corporation, becoming the first Australian insights company to be recognised in this way.

News23 August 2022

Kynetec appoints COO for animal health market

Agriculture and animal health market customer insights provider Kynetec has appointed Colin Siren as the company's chief operating officer ( COO) for animal health.

News22 August 2022

Pureprofile delivers strong revenue growth for 2022

Colette Doyle

Global data and insights company Pureprofile has posted results for the financial year 2022 showing an increase in revenues of 39% to $41.7m. 

Opinion22 August 2022

Rory Sutherland: All else being equal

Rory Sutherland

In statistical questions, it is possible to be confidently and monumentally wrong, yet for that fact to be invisible to large groups of otherwise educated people – especially yourself.

Feature22 August 2022

Planting a seed: vegan food consumption trends

The explosion of plant-based alternatives to meat and dairy food is one of the biggest trends of recent times. So what might this mean for brands? The team at PRS In Vivo attempts to find out.

News22 August 2022

Streaming surpasses cable for the first time, Nielsen figures show

Colette Doyle

Streaming usage surpassed cable in July to claim the largest share of television viewing for the first time, according to The Gauge, Nielsen’s monthly total TV and streaming snapshot.

News22 August 2022

CIRQ offers certification to new ISO standard

Colette Doyle

The Certification Institute for Research Quality ( CIRQ), a subsidiary of the Washington DC-based Insights Association, has announced that it can now audit and certify companies to the ISO 27701 standard.

News22 August 2022

Nepa appoints chief revenue officer

Colette Doyle

SWEDEN & UK – Brand experience and marketing optimisation specialist Nepa has hired Ferry Wolswinkel as chief revenue officer and made him a new member of its management team.

Feature19 August 2022

Halting the harassment: Online abuse

Colette Doyle

Cases of online abuse against females have hit an all-time high in recent years. The BBC Media Action team in Nepal carried out research into this troubling phenomenon.

News19 August 2022

Marketing careers popular amid economic uncertainty

Colette Doyle

Three-fifths ( 60%) of young people consider marketing a viable career choice, with a good salary and career progression the top incentives to enter the industry, research from the Chartered Institute of Marketing ( CIM) has found.

Feature19 August 2022

A different country: Urban vs rural

Liam Kay-McClean

How big is the political divide between the countryside and cities in Europe?

Feature19 August 2022

The sustainability paradox: China and the environment

Joeri Van den Bergh

Chinese consumers are environmentally conscious, but does this translate into action on climate change?

Opinion19 August 2022

Lorna Tilbian: What goes up, must come down

Economic crises are building up. For growth investors and executives alike, the focus has changed from endless vistas of growth to back to basics.

Opinion19 August 2022

Nothing but a number: What age tells us

Crawford Hollingworth

What can age tell researchers? And where do its limitations lie?

Feature19 August 2022

Raising her voice: Working with refugees

Amélie Truffert

What are the experiences of Congolese teenage girls as refugees in South Africa? 

Feature19 August 2022

Raising her voice: Working with refugees

Rhonda Nicholl

What are the experiences of Congolese teenage girls as refugees in South Africa? 

News19 August 2022

Consumer confidence at another record low

Liam Kay-McClean

UK consumer confidence has hit a record low of -44 with the country facing a growing cost-of-living crisis, according to the latest GfK Consumer Confidence Index.

News19 August 2022

Torfac announces new senior VP for US business

Colette Doyle

Research technology platform Torfac has promoted JR Venza to its leadership team as senior vice-president, North America. 

News19 August 2022

Quantilope to open new London office

Automated consumer research company Quantilope has moved to a new office in London as part of its UK growth plans.

Feature18 August 2022

Doing what you say: Online behaviour and research

Liam Kay-McClean

People’s recollections of their actions are often inaccurate compared with their observed behaviours. What is the data ‘say-do’ gap that can be found in surveys?

Feature18 August 2022

A problem shared: Collaborating in research

Bethan Blakeley

 Market research should share ideas, techniques and innovation in order to collectively innovate better, faster and more efficiently.

Feature18 August 2022

A glass half empty? Optimism in business

Liam Kay-McClean

Optimism is a valuable tool for most businesses, but if the feel-good factor declines, what is the financial impact of that for brands?

Feature18 August 2022

Behind the bot: Misinformation online

Liam Kay-McClean

How influential are bots on social media? A recent study examined the role that bots play in spreading misinformation.

Feature18 August 2022

How to beat burnout: Stress at work

Creating an environment where employee wellbeing can flourish is critical. What are the smartest ways to deal with workplace stress?

Opinion18 August 2022

Empowering sustainable consumer behaviours

What are the challenges of creating sustainable behaviour change and can social practice theory help design and implement sustainable behavioural change?

News18 August 2022

VCCP names CEO for North America

Advertising firm VCCP Group has appointed Brett Edgar as its first chief executive officer for North America and named Caroline Grayson as managing director for New York.

News18 August 2022

Nielsen and Amazon sign agreement for sports TV measurement

Colette Doyle

Nielsen and Amazon have signed a three-year agreement to measure Prime Video’s National Football League ( NFL) Thursday night football ( TNF) telecasts.

News18 August 2022

GfK hires account director for Amazon

Liam Kay-McClean

Research company GfK has appointed Ishan Bhaumik as global account director for Amazon and other digital accounts.

News18 August 2022

Firefish appoints associate director

Colette Doyle

Strategic insight consultancy Firefish has hired Amelia Martin-Davies as an associate director within its London team.

Opinion17 August 2022

After the chaos: Is deglobalisation coming?

With global crises mounting, some brands fear deglobalisation is underway. Is that the case? And how should brands react?

News17 August 2022

Google fined AUS$60m over Australian location data

Liam Kay-McClean

Google has been ordered to pay AUS$60m in penalties by Australia’s federal court for misleading representations to consumers about the collection and use of their personal location data.

News17 August 2022

Media viewing generation gap reaches all-time high

Colette Doyle

Younger adults now watch almost seven times less scheduled TV than those aged 65 and over, according to a survey by Ofcom.

News17 August 2022

Irrational Agency expands senior team

Behavioural research consultancy Irrational Agency has made three senior appointments, including Lilla Magony as associate research director.

News17 August 2022

Brands should consider risks before joining metaverse

Colette Doyle

The use of blockchain and cryptocurrencies, sustainability and brand safety are all areas that must be considered before companies enter the metaverse, according to a report by data and measurement-driven media agency Essence.

News16 August 2022

Coinfeeds secures $2m in seed funding

Social network insight and analysis platform Coinfeeds has raised $2m in a seed round led by FTX Ventures, Coinbase Ventures, Protocol Labs ( IPFS / Filecoin), Huobi Ventures and Y Combinator.

Opinion16 August 2022

Fight or flight? Dealing with M&A

What makes a successful merger or acquisition? And where are the pitfalls? 

News16 August 2022

Samba TV enters Spanish market

Colette Doyle

Television technology, advertising and analytics business Samba TV has partnered with advertising technology platform Smartclip to launch into the Spanish market.

News16 August 2022

Tesco launches UK's biggest digital advertising network

Liam Kay-McClean

Supermarket giant Tesco, customer insight firm Dunnhumby and media insight business JCDecaux have created a 500-screen retail-based digital display advertising network.

News16 August 2022

IT industry hardest hit by Covid-19

Colette Doyle

The information and communication technology industry was the worst affected by the pandemic, according to research from the School of Marketing.  

News15 August 2022

Brands must do more to ease cost-of-living crisis

Colette Doyle

More than two-thirds of UK consumers expect executive teams to take a pay cut, while 85% believe marketing spend should be cut to help ameliorate the cost-of-living crisis, according to research from Zappi.

Opinion15 August 2022

Handling expectations: Research and tech

With a recession seemingly incoming, how can your technology spending help the company manage the storms ahead?

News15 August 2022

Live radio reaching almost nine in 10 UK adults

Radio listeners in the UK are turning into more than 20 hours a week with live radio reaching 88% of the population in the second quarter of 2022, according to data from Radio Joint Audience Research ( Rajar).

News15 August 2022

Accenture acquires YSC Consulting

Global professional services company Accenture has acquired advisory and leadership consultancy YSC Consulting for an undisclosed fee.

News15 August 2022

MMR Research receives French tax accreditation

Colette Doyle

Consumer research agency MMR Research Worldwide has announced that its Amsterdam-based European hub has been granted certification for a French tax credit programme offering tax relief benefits to French companies which collaborate with MMR on research and development ( R&D) projects.

News12 August 2022

IA calls for privacy law changes in California

Colette Doyle

The Insights Association ( IA) is urging the California Privacy Protection Agency ( CPPA) to limit the negative impact of California’s privacy rules on the insights industry.

News12 August 2022

Rait buys majority stake in Baltics-based CX firm

Market research company Rait has acquired 51% of customer experience ( CX) research software firm Synopticom.

News12 August 2022

Glow expands ESG tool to UK and US

Australian research technology company Glow has launched its environmental, social and governance ( ESG) and sustainability research tool into the UK and US.

News12 August 2022

Pureprofile appoints senior account director

Colette Doyle

Global data and insights company Pureprofile has appointed Juliana Tan as a senior account director in its Australian business, bringing over 20 years’ experience to the role.

Opinion11 August 2022

War of the worlds: Tackling survey fraud

How to stop survey fraud? And how do you maintain the quality of research data?

News11 August 2022

Consumer confidence rises despite looming economic crisis

Liam Kay-McClean

Consumer confidence has risen for the first time since November 2021 following an increase in household finance measures, according to YouGov and the Centre for Economics and Business Research ( Cebr).

News11 August 2022

Iterable introduces AI and analysis tools

Colette Doyle

Communication platform Iterable has launched its Artificial Intelligence ( AI) optimisation suite, which includes tools such as Predictive Goals with Explainable AI, as well as existing Iterable AI products such as Brand Affinity and Send Time optimisation.

News11 August 2022

Diverse-owned agency collective launched

Liam Kay-McClean

Fiona Blades, founder of data, analytics and insight company Mesh Experience, has created a new initiative to encourage businesses to buy research, analytics and insight work from companies with a diverse ownership.

News11 August 2022

Escalent appoints chief human resources officer

Colette Doyle

Market research and data science business Escalent has hired Laura Lopez as the firm’s new chief human resources officer.

Feature10 August 2022

Pillar of society: Ethics and business

Businesses have a collective responsibility to moral and ethical codes, including closing disparities of inequality, alleviating climate change and supporting smaller enterprises and charitable organisations.

News10 August 2022

Comscore revenues increase in Q2

Media evaluation business Comscore saw revenues in the second quarter of 2022 rise 4.3% year-on-year to $91.4m, the firm’s latest financial results show.

News10 August 2022

Walnut Unlimited hires two

Market research and human understanding agency Walnut Unlimited have appointed two new members of staff, including Emily Abbott as research director for the firm’s fast-moving consumer goods ( FMCG) team.

News10 August 2022

Forsta acquires innovation platform HelloIgnite

Colette Doyle

Market research, customer experience ( CX) and employee experience ( EX) technology company Forsta has acquired HelloIgnite, a collaboration platform that enables companies to collect, share and manage employee ideas to improve CX.

News10 August 2022

Firefish appoints UK director

Colette Doyle

Independent strategic insight consultancy Firefish has hired Joella Vera Bril as a director at its London office.

Opinion9 August 2022

Banking on consumers: Is a 'perfect 10' the bane of your life?

Banking is changing radically in the 21st century, but how can you make sure consumers remain happy and engaged? 

News9 August 2022

US Senate calls for transparency on Census Bureau panel

The US Census Bureau has been instructed to provide the US Senate Appropriations Committee with a report detailing the methodology and costs of its Ask US Panel.

News9 August 2022

Convenience and value for money are key in e-commerce

Colette Doyle

The online purchase of both groceries and retail products has increased since last year, with 83% of online shoppers buying every month, according to IAB Australia and Pureprofile.

News9 August 2022

Blue Marble appoints managing director

Colette Doyle

Independent market and social research agency Blue Marble has promoted Tom Clarkson to the newly created role of managing director.

News9 August 2022

Criteo could face potential €60m GDPR fine in France

Liam Kay-McClean

Commerce media company Criteo is challenging a claim by France’s digital regulator CNIL that the firm broke General Data Protection Regulation ( GDPR) rules that could land Criteo with a €60m fine.

Opinion8 August 2022

Gen Z: Engaging the silent majority

Sarah Askew

Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research compared with other generations. How could this be changed?

News8 August 2022

Dentsu acquires Extentia and merges it with Merkle

Media firm Dentsu has acquired a majority stake in global technology and services firm Extentia, with the Extentia team joining Dentsu’s customer experience management company Merkle.

News8 August 2022

UK market research sector predicts growth

Colette Doyle

Some 51% of the UK market research businesses that participated in the latest European Research Federation ( Efamro) Mood Indicator survey said they believe the sector will grow over the next year, with only 6% saying it will contract.

News8 August 2022

Ampere Analysis opens US office

Media analysis firm Ampere Analysis has opened its first office in North America and appointed a team of four people to lead its work.

News8 August 2022

2CV Inc appoints two associate directors

Colette Doyle

UK-headquartered market research agency 2CV has appointed two associate directors to grow its US presence.

News5 August 2022

Talon Outdoor names chief operations officer

Global out-of-home media agency Talon Outdoor has promoted Josko Grljevic to global chief operations officer.

News5 August 2022

YouGov opens Mexico City office

Colette Doyle

International online research data group YouGov is further expanding its commercial footprint in Latin America by opening a new office in Mexico City. 

News5 August 2022

Olson Zaltman expands advisory board

Consumer insights business Olson Zaltman has added three members to its board of advisers.

News5 August 2022

Decline in UK subscription video access

Colette Doyle

The Broadcasters’ Audience Research Board ( Barb) has released data from its establishment survey for the second quarter of 2022, showing a decline in the number of UK households with access to a subscription video-on-demand ( SVOD) service.

Feature4 August 2022

Dr Kenny Monrose in seven

Dr Kenny Monrose, researcher in sociology and a fellow of Wolfson College, Cambridge, is lead researcher on the Black British Voices Project. He answers seven questions about his career and work.

News4 August 2022

Stylus launches improved consumer intelligence platform

Trends and insights company Stylus has launched a new members’ platform as part of a wider brand refresh following the appointment of Victoria Rennie as chief executive.

News4 August 2022

Talking Medicines appoints first US-based employee

Artificial intelligence ( AI) patient intelligence business Talking Medicines has named Mike Strassberg as chief customer officer.

News4 August 2022

Blue Marble announces two hires and a promotion

Insights agency Blue Marble Research has hired two staff and promoted Oscar Maclagan to senior research executive.

News4 August 2022

Disqo launches CX tool

Customer experience ( CX) intelligence platform Disqo has released a tool measuring the impact of advertising on the entire customer journey.

News3 August 2022

Gongos merges with Deckchair Data

Gongos, the North American arm of research firm InSites Consulting, has merged with data science company Deckchair Data and appointed two of Deckchair’s partners as senior directors.

News3 August 2022

Trio of digital political firms launch media-buying tool

Colette Doyle

Cookieless targeting and identity graph solutions firm Semcasting and L2 Inc, a specialist in voter and consumer data, together with data-enabled technology platform Xandr, have launched a new digital political media-buying solution.

News3 August 2022

MMR Research names commercial director for Asia

Global consumer and sensory research agency MMR Research has appointed Mihir Inamdar as commercial director for MMR Asia.

News3 August 2022

Boxclever announces two promotions

Colette Doyle

Customer experience and brand strategy agency Boxclever has promoted Karla Rendle and Charlotte Hodgson to associate directors.

News2 August 2022

Truth opens new office in South Africa

Colette Doyle

Strategic consultancy Truth has launched an office in Johannesburg and hired Lee Appleton as director of Truth Consulting, a full-service strategic insight agency specialising in brand, innovation, audience and business strategy.

Opinion2 August 2022

Does 'belonging' influence brand success?

The concept of 'belonging' is a powerful one in human psychology. How can brands use our need for 'belonging' to connect with consumers and foster greater diversity and inclusion?

News2 August 2022

IRI and NPD complete merger

Colette Doyle

Information Resources Inc ( IRI) and the NPD group have completed their merger to create a global technology, analytics and data provider.

News2 August 2022

Upwave names CRO

Analytics platform for brand advertising Upwave has appointed Joseph Zahtila as chief revenue officer.

News2 August 2022

Mesh Experience partners with Lancaster University

Data, analytics and insight agency Mesh Experience has teamed up with Lancaster University’s psychology department on a student work experience scheme.

Feature1 August 2022

In demand: the intersection of context and consumer needs, part 2

In part two of this four-part series of articles, Adam Rowles looks at how to do more with your demand spaces.

Feature1 August 2022

In demand: the intersection of context and consumer needs, part 4

In the final part of this series, Adam Rowles explains how demand spaces and other frameworks enrich each other.

Feature1 August 2022

In demand, the intersection of context and consumer needs, part 3

In the third of this four-part series, Adam Rowles discusses how to activate your demand spaces for growth. 

News1 August 2022

UK consumers more favourable towards sustainable groceries

Colette Doyle

Some 57% of UK consumers believe that companies should be taxed heavily if they are producing or promoting unhealthy choices, and 60% of UK households say it is important to buy sustainably produced groceries, data from NielsenIQ shows.

News1 August 2022

InnovateMR names CFO

Research technology and sampling firm InnovateMR has added Ross Green to its executive leadership team as chief financial officer.

News1 August 2022

Kantar Public appoints chief marketing officer

Colette Doyle

Public sector advisory business Kantar Public has appointed Lucy Birch as chief marketing and communications officer and a member of the global board.

News1 August 2022

Nielsen takeover receives regulatory approval

Nielsen has received the necessary governmental regulatory approvals to complete its $16bn sale to a private investment consortium led by Evergreen Coast Capital Corporation.