News7 May 2024

Ayda launches new research operations tools

Research operations platform Ayda has created a new set of tools to help improve the user experience for research clients.

News7 May 2024

QualifyAI and Firefish partner on automated qual

Artificial intelligence and qualitative research company QualifyAI has agreed an exclusive partnership with research firm Firefish.

News7 May 2024

Social media becomes the world's largest advertising channel

Social media has become the largest advertising channel worldwide, with forecasted investment in platforms expected to rise 14.3% to $247.3bn year-on-year by the end of 2024, according to Warc Media.

News7 May 2024

FlexMR creates stakeholder engagement service

Insight agency FlexMR has launched a service to help client insight teams alter how market research is communicated to stakeholders and encourage more regular interaction with insight.

Feature7 May 2024

At the ballot box: Polling and democracy in 2024

Liam Kay-McClean

Almost half the world’s population have the opportunity to vote in 2024. How is the polling industry keeping an eye on voting trends?

News7 May 2024

Work needed on AI copyright, writes Lords committee chair

The government’s AI policies regarding copyright are “inadequate and deteriorating”, according to a letter from Baroness Stowell, chair of the House of Lords Communications Committee.

News3 May 2024

Focus on providing information not data, say Delta Airlines and American Express CEOs

Liam Kay-McClean

Researchers need to focus on the “so what” when providing data to business leaders, the CEOs of Delta Airlines and American Express told the Qualtrics X4 conference.

News3 May 2024

IFF Research makes raft of promotions

Independent social and market research agency IFF Research ( IFF) has promoted 16 employees.

News2 May 2024

Echo Research acquires Reputation Dividend

Global research agency Echo Research has acquired corporate reputation and brand research consultancy Reputation Dividend.

News2 May 2024

Promotions at InnovateMR and Ivy Exec

Market research solutions provider InnovateMR has promoted Chris Young to senior vice-president, global head of sales, and made two promotions within the Ivy Exec business.

News2 May 2024

TRA makes raft of new hires in Australia

Insights and research agency TRA has appointed six new hires in its Sydney and Melbourne offices.

Opinion2 May 2024

How stand-up has helped my research career

From being more courageous to going with the flow, Amanda Hammond talks about what she has learned from stand-up comedy and applied to her life in research.

News2 May 2024

Trust in research companies stable, but AI poses reputational risks to sector

Katie McQuater

Public trust in market research organisations remains positive, but concerns over AI could negatively impact the trust people place in research companies, according to the GRBN Global Trust Survey 2024.

News2 May 2024

Two senior hires at Basis

Insights consultancy Basis Research has appointed Ian Bramley as head of quant and Karsten Shaw as head of data science and analytics.

News2 May 2024

Opinium names staff equity partners

Strategic insight agency Opinium has made 10 more of its employees equity partners in the business.

News2 May 2024

Qualtrics expands AI and market research tools

Liam Kay-McClean

Experience management firm Qualtrics has launched various artificial intelligence features across a range of platforms, including tools to provide insights in market trends and consumer needs.

News2 May 2024

OpenAI seeking to mitigate risks of more powerful AI models

Liam Kay-McClean

The next version of ChatGPT will be a “step change” in capabilities from previous models, and the company is actively seeking to mitigate any potential risks from more powerful artificial intelligence ( AI), according to Mira Murati, chief technology officer at OpenAI.

News1 May 2024

Senior hires at Freemavens

Strategy and insights agency Freemavens has made two appointments within its client services team, tapping individuals from Kantar and Dunnhumby.

News1 May 2024

Nominations for 2024 Research Heroes set to close

Nominations are under way for this year’s MRS Research Heroes programme, with just under a week left to nominate individuals for inclusion.

News1 May 2024

UK consumer confidence edges up in April

Consumer confidence in the UK showed an improvement in April, with an increase of two points, according to GfK’s Consumer Confidence Index.

News1 May 2024

Amazon and Pinterest execs join Tesco media and insight platform

Tesco’s media and insight platform, a partnership between the supermarket and data science company Dunnhumby, has appointed Steve Edwards as head of agency and Russell Franklin as head of client business development.

News1 May 2024

Blue Yonder expands team with five new hires

Leeds-based market research agency Blue Yonder Research has appointed five trainees to its R&D insight, qual, fieldwork and data science teams.

News1 May 2024

Charity funds PhD research on accessible transport

National disability charity the Motability Foundation has awarded PhD scholarship grants to three doctoral candidates, with lived experience of disability, to undertake research into accessible transport.