Feature1 October 2021

Feeling proud: How is patriotism evolving?

Liam Kay-McClean

Patriotism can be a divisive subject to navigate, with strong views for and against. Could it be changing into something more positive?

News30 September 2021

MarketCast launches sports sponsorship analysis tool

Research and analytics company MarketCast has developed a measurement tool to understand the impact of sports sponsorships on company sales and revenue.

News30 September 2021

'Instagram Kids' development paused

Liam Kay-McClean

Facebook has stopped work on a version of Instagram aimed at children following media coverage of internal research that suggested the social media app could be damaging to young people.

News30 September 2021

Ironwood Insights hires VP

Full-service research business Ironwood Insights Group has appointed Brian Cash as vice-president of research services.

News30 September 2021

Day One Strategy expands to US

London-based healthcare strategic consulting and market research business Day One Strategy has opened an office in the US and appointed D’Arcy King as managing partner.

News30 September 2021

NielsenIQ acquires Data Impact and Rakuten Intelligence

NielsenIQ, formerly Nielsen Global Connect, has bought omnichannel analytics company Data Impact and e-commerce data business Rakuten Intelligence.

Feature30 September 2021

How to measure a challenged sense of belonging

Katie McQuater

Feeling included and having a sense of belonging can be hard to explain. A new paper outlines how to track when people feel that they don’t belong.

Opinion29 September 2021

How behaviour shaped the pandemic

Behavioural science has been vital in the fight against Covid-19, and our understanding of human behaviour will shape the pandemic's development.

News29 September 2021

Carbon calculator launched for advertising industry

The Advertising Association’s ( AA’s) sustainability and zero carbon campaign group AdGreen has developed a carbon calculator to measure the carbon footprints of advertising production and campaigns.

News29 September 2021

Strat7 acquires Incite

Liam Kay-McClean

Marketing and consumer analytics consultancy Strat7 has acquired insight-based consultancy services business Incite for £18m.

News29 September 2021

Taskforce calls for more inclusive data analysis

Liam Kay-McClean

Researchers should reconsider the use of broad categories, such as Bame, during surveys and adopt an intersectional approach to equalities data collection, according to a report from the Inclusive Data Taskforce set up by the Office for National Statistics ( ONS).

News29 September 2021

Malliavin Marketing Sciences launches qual data platform 

Data analytics business Malliavin Marketing Sciences has developed a data integration platform for qualitative researchers.

News29 September 2021

Turing names first chief scientist

The Alan Turing Institute has appointed Professor Mark Girolami to the newly created role of chief scientist.

News28 September 2021

Quantilope hires US president

Hamburg-headquartered market research technology business Quantilope has appointed Joe Henriques to lead the organisation’s North American business unit.

News28 September 2021

FlexMR launches research playbooks

Insights company FlexMR has developed a series of market research playbooks as part of a stakeholder alignment service.

News28 September 2021

Tribal Worldwide expands senior team

Customer experience agency Tribal Worldwide has appointed Mark Sweatman as its chief technology officer.

News28 September 2021

Diverse advertising 'more engaging', finds DMA study

More than a third of respondents to a Data & Marketing Association survey find diverse advertising more ‘engaging’, rising among younger, more affluent and London-based consumers.

News28 September 2021

Ben Page named Ipsos chief executive officer

Katie McQuater

Nathalie Roos will no longer take up the role of chief executive of Ipsos after discussions found “deep discrepancies”, and the company has instead appointed Ben Page as chief executive, succeeding Didier Truchot.

News27 September 2021

Collister to lead Unlimited’s Human Understanding Lab

Marketing agency group Unlimited has appointed Simon Collister as director of its behavioural science hub, Human Understanding Lab.

News27 September 2021

WPP to pay $19m SEC fine

Liam Kay-McClean

Advertising group WPP has agreed to pay the US government’s Securities and Exchange Commission ( SEC) $19m over claims it breached the foreign corrupt practices act ( FCPA).

News27 September 2021

Census Bureau weighs up publishing less granular data

The Census Bureau is considering including less granular data about housing and family relationships in the next release of information from the 2020 US census.

News27 September 2021

Alfi expands to London

Advertising technology and content software-as-a-service ( SaaS) company Alfi has opened an office in London.

News27 September 2021

Sharma joins GMO Research as EVP

Online panel platform GMO Research has appointed Pratik Sharma as executive vice-president of US and EMEA.

News27 September 2021

Sentient Decision Science names sales SVP

Behavioural science-based consumer insights business Sentient Decision Science has appointed Simon Wyld as senior vice-president of sales.

News27 September 2021

The Insights Family starts publishing toys and games report

Kids, parents, and family market intelligence company The Insights Family has launched a quarterly report on children’s use of toys and games.

Feature27 September 2021

How beauty is changing in China, Japan & South Korea

Steven Naert

Research in China, Japan and South Korea has found that attitudes towards beauty are evolving. 

News24 September 2021

Behavioural Science Summit highlights: Communication tips, honesty & listening to emotion

Katie McQuater

Behavioural science has become a mainstay of the research industry in recent years, and has provoked much debate in the process. We share some key takeaways from the Market Research Society's Behavioural Science Summit.

News24 September 2021

Behavioural Science Summit highlights: Communication tips, honesty & listening to emotion

Liam Kay-McClean

Behavioural science has become a mainstay of the research industry in recent years, and has provoked much debate in the process. We share some key takeaways from the Market Research Society's Behavioural Science Summit.

News24 September 2021

UK advertising regulator to crack down on greenwashing

The Advertising Standards Authority ( ASA) plans to increase its regulation on  ‘problematic ad claims’ from brands about sustainability and climate issues.

News24 September 2021

Kantar partners with Route on out-of-home platform

Kantar has integrated its consumer behaviour survey TGI into a joint platform using audience insights from out-of-home measurement firm Route.

News24 September 2021

ICG names new co-chairs

The ICG ( Independent Consultants Group) has appointed Kath Rhodes and Karen Elton as joint chairs, effective immediately, as Teresa Hatfield steps down.

News24 September 2021

Consumer confidence down in September

Consumer confidence has fallen five points with all measures down on August’s figures amid concerns about a potential cost of living crisis, according to GfK’s consumer confidence index.

News23 September 2021

New deputy CEO at NatCen

Liam Kay-McClean

The National Centre for Social Research ( NatCen) has promoted Gillian Prior to deputy chief executive.

Opinion23 September 2021

The generation myth

Some of the differences between generations are exaggerated, and research needs to hone its approach to younger people.

News23 September 2021

WPP launches Milan campus

Advertising and communications business WPP has launched its Milan campus, housing 35 agencies and 2,000 staff.

News23 September 2021

Kantar Public hires head of policy and data for Singapore

Kantar Public, Kantar’s public policy evidence and advisory division, has named Isaac Lim as its first head of policy development, evaluation and data analytics in its Singapore business.

News23 September 2021

QualRecruit names COO

Qualitative research recruitment firm QualRecruit has appointed Dan Bacsa as chief operating officer and general counsel.

News23 September 2021

Birmingham University opens AI and data centre

The University of Birmingham has launched an institute for the use of big data and artificial intelligence ( AI) in addressing major global challenges.

News23 September 2021

Reid Campbell Group rebrands to the Rival Group

Consumer insights holding company Reid Campbell Group, parent of Rival Technologies and Reach3 Insights, has changed its name to the Rival Group Inc.

News23 September 2021

Minyo joins GfK’s US commercial team

Market research business GfK has appointed Marie Minyo as vice-president and account director on its commercial team in the US.

News22 September 2021

Blue Marble expands team

Social research agency Blue Marble has appointed Tessa Montague as associate director and Sonali Patel and JJ Tomlinson as research managers.

Opinion22 September 2021

Considerate of our participants: The LGBTQIA+ perspective

Failure to consider the varied experiences and identities of respondents can result in skewed findings. Clifford Lewis and Nina Reynolds outline tips for conducting research with LGBTQIA+ participants.

Opinion22 September 2021

Considerate of our participants: The LGBTQIA+ perspective

Failure to consider the varied experiences and identities of respondents can result in skewed findings. Clifford Lewis and Nina Reynolds outline tips for conducting research with LGBTQIA+ participants.

News22 September 2021

Black Swan, Netbase Quid and Meltwater join Twitter partner programme

Twitter has added several consumer, social and market insights businesses to its partner ecosystem.

News22 September 2021

UK sets out artificial intelligence strategy

The government has outlined artificial intelligence ( AI) plans as part of a push to position the UK as a global leader in the governance of AI technologies.

News22 September 2021

Senior appointments at QuMind

Insights platform QuMind has appointed Mark Hurst as sales director and named co-founder Alan Hargreaves as platform and global sample director.

News22 September 2021

Nielsen to focus on impressions-based audience measurement

Liam Kay-McClean

Nielsen will adopt an impressions-based industry currency and add broadband-only homes into its measurement metrics for local TV.

News22 September 2021

Kantar named panel supplier for Origin cross-media measurement

Origin, the joint industry initiative led by UK advertiser trade body Isba, has chosen Kantar as its preferred supplier of a single-source panel to develop a cross-media measurement system. 

News21 September 2021

Alida partners with Möbius

Experience management business Alida has accepted management consulting firm Möbius Business Redesign on to its partner network.

News21 September 2021

Extra funding requested for US Census Bureau

Liam Kay-McClean

A group of census data users has called on the US congress to support a request by the White House to increase funding for the US Census Bureau.

News21 September 2021

Sthanunathan joins Discuss.io board

Stan Sthanunathan, former executive vice-president of consumer and market insights at Unilever, has taken up a non-executive role on the board of video insights platform Discuss.io.

News21 September 2021

British shoppers spend more in convenience stores

Spend on groceries at convenience stores has increased by +3.3% in the four weeks ending 11th September, according to NielsenIQ data.

News21 September 2021

Future adds first-party data tool

Publishing company Future plc has launched an audience data platform that will allow advertisers to access its first-party data.

News21 September 2021

Forsta hires chief product officer

Customer experience and research technology company Forsta has appointed Brian Bhuta as chief product officer.

News20 September 2021

Truth hires director to oversee Germany expansion

Strategic insight agency Truth Consulting has appointed Denise Glasemann as senior director, leading the company’s new office in Frankfurt.

News20 September 2021

MRS raises concerns over UK data protection reforms

Liam Kay-McClean

The Market Research Society ( MRS) has called the UK government’s review of data protection laws “concerning” over proposals to remove the right to have a human review of automated decisions.

News20 September 2021

S4 Capital acquires Zemoga

Digital advertising and marketing services business S4 Capital has completed a merger between its digital marketing and advertising brand Media.Monks and tech services company Zemoga.

News20 September 2021

Curtis named Big Sofa CEO

Katie McQuater

Video technology business Big Sofa Technologies has promoted Sam Curtis to chief executive as Kirsty Fuller moves to a non-executive role.

Opinion20 September 2021

Rory Sutherland: When obvious truths are invisible

Rory Sutherland

In his most recently published Impact column, Rory Sutherland reflects on why we can become oblivious to the obvious in some settings.

News20 September 2021

Purdie Pascoe appoints associate director

Healthcare market research agency Purdie Pascoe has appointed Vanessa Slade as an associate director.

News20 September 2021

Schlesinger Group rebrands Market Cube, 20|20 Research and Addison Research

Data and research services company Schlesinger Group has integrated its Market Cube, 20|20 Research, and Addison Research businesses and brought them under the group's branding.

News17 September 2021

Eyeota names COO

Data firm Eyeota has promoted Marc Fanelli to chief operating officer and Rob Armstrong to senior vice-president of product.

News17 September 2021

Jisc appoints CEO

Jisc, the UK’s digital body for education and research, has named Heidi Fraser-Krauss as its next chief executive, replacing Paul Feldman, who is retiring after six years in post.

News17 September 2021

Mental health deteriorates among US researchers

Rates of poor mental health have risen in the past year among market research professionals in the US, according to research from the Insights Association and Opinium.

News17 September 2021

Disqo hires customer success VP

Consumer insights platform Disqo has appointed David Karp as vice-president, customer success.

Opinion16 September 2021

How widespread is vaccine hesitancy?

Behavioural science techniques can help uncover the likely levels of Covid-19 vaccine take up.

News16 September 2021

Nadine Dorries appointed culture secretary

Former UK health minister Nadine Dorries has been named UK culture secretary, replacing Oliver Dowden in a cabinet reshuffle.

News16 September 2021

Comscore launches viewer measurement tool

Media evaluation company Comscore has upgraded its person-level measurement tool for video content.

News16 September 2021

Facebook under scrutiny over Instagram research showing evidence of harm

Facebook has come under pressure from politicians after a media report that the company’s own internal research found that Instagram was harmful to teenagers.

News16 September 2021

Behaviorally hires Europe VP

Global behavioural insights consultancy Behaviorally has named Kai Virtanen as vice-president, market development, Europe.

News16 September 2021

Quantilope acquires Plotto

Global market research technology business Quantilope has acquired UK-based video research company Plotto for an undisclosed sum.

News16 September 2021

Ipsos acquires Infotools

Katie McQuater

Ipsos has agreed to acquire New Zealand-based market research software business Infotools.

News16 September 2021

Kantar's da Silva joins GBK Collective

Marketing strategy, consumer behaviour and analytics consultancy GBK Collective has appointed Rob da Silva as executive vice-president.

News15 September 2021

Comscore partners with Fuse Media on measurement

Media evaluation business Comscore has agreed to provide audience measurement for Latino-owned entertainment company Fuse Media.

News15 September 2021

Macromill launches consumer survey in Taiwan

Tokyo-based online marketing research firm Macromill has expanded its weekly consumer sentiment survey to Taiwan.

Opinion15 September 2021

Why is Generation Z marching to such a different drum?

Generation Z are not just embracing different trends and behaviours, but are also living in an entirely different world to older age groups. Researchers should adapt.

News15 September 2021

Zappi buys data science startup

Insights platform Zappi has acquired the business and assets of Chicago-based startup Data Quorum.

News15 September 2021

Crowd DNA expands to Sweden

Cultural insights and strategic consultancy Crowd DNA has opened an office in Stockholm, which is also the headquarters of fellow Strat7 group agency Strat7+.

News15 September 2021

Perceptyx relaunches employee insights platform

Employee survey and people analytics business Perceptyx has updated its analytics platform following the acquisition of employee feedback tool Waggl.

News15 September 2021

Savanta expands North America team

Research agency Savanta has appointed Chuck Woelfel as vice-president in research, insight and consulting, as part of a raft of appointments in the US and Canada.

News14 September 2021

Delineate reshuffles leadership team

Research and data business Delineate has promoted Ben Leet to chief executive, replacing the firm’s founder, James Turner, who has become Delineate’s president.

News14 September 2021

Esomar and GRBN release data guidance

Global market research network Esomar and the research association group Global Research Business Network ( GRBN) have published global guidance on fair usage of data.

News14 September 2021

Nielsen CEO sets out audience measurement response

Liam Kay-McClean

Nielsen’s chief executive, David Kenny, has defended the company’s audience measurement services in an open letter in the wake of the recent suspension of the firm’s industry accreditation

News14 September 2021

Kantar hires diversity lead

Kantar has named Nadach Musungu as client director, leading on the company’s diversity and inclusion work.

News14 September 2021

New North America CEO at Ipsos

Ipsos has appointed Lorenzo Larini as chief executive officer in North America, replacing Pierre Le Manh, who has left the company for other professional opportunities.

News13 September 2021

BritainThinks to conduct Net Zero Diaries research

Research agency BritainThinks is launching a deliberative research project in partnership with Lancaster University, OVO Energy, Citizens Advice and WWF UK, ‘Net Zero Diaries’.

Feature13 September 2021

How Covid-19 has impacted the UK research industry

Sinead Jefferies

Research on how businesses are faring highlights challenges, opportunities and strengths. 

News13 September 2021

Data research initiative gets more funding

The Economic and Social Research Council, part of UK Research and Innovation, will invest £90m in an administrative data initiative that aims to change how researchers access public sector data.

News13 September 2021

Vaccine certificates to be mandatory for larger events in Scotland

The Scottish Parliament has approved the introduction of Covid-19 vaccination certificates for some larger events and venues, including nightclubs, from 1st October.

News13 September 2021

Red C acquired by the Business Post Group

Katie McQuater

Irish media, events and data business the Business Post Group has acquired research agency Red C Research in a deal worth €7m.

News13 September 2021

Basis Social expands team

Basis Social, the social research practice of insights consultancy Basis Research, has doubled the size of its team with three new senior appointments.

News10 September 2021

RealityMine introduces mobile game behavioural data

Market research technology company RealityMine has added mobile gaming behavioural data to its toolkit.

News10 September 2021

New PRS In Vivo leadership in UK, France & Switzerland

BVA Group-owned consultancy PRS In Vivo has appointed Nicole Duckworth and Clément Dargent as managing directors in the UK and France respectively, and promoted Olivier Bardin to head of Switzerland.

News10 September 2021

Consultation launched on plans to overhaul UK data regime

Katie McQuater

The government plans to overhaul the Information Commissioner’s Office ( ICO) and diverge from what it calls a “one-size-fits-all” approach to data protection, as part of post-Brexit reforms to data laws.

News10 September 2021

TV ad measurement action group launches

Industry organisation the Video Advertising Bureau ( VAB) has established a measurement innovation task force to set best practices and standards for the national TV advertising industry.

News10 September 2021

InMoment buys Lexalytics

Customer experience business InMoment has acquired natural language processing company Lexalytics for an undisclosed amount.

News9 September 2021

Capability gaps creating measurement challenges for advertisers

UK – Media is growing in importance, but advertising leaders are facing challenges due to ‘capability gaps’ in areas including measurement and transparency, according to research from the World Federation of Advertisers.

Opinion9 September 2021

How can we close the sustainability intention-behaviour gap?

Andreea Tarasescu

Applying behavioural science can help brands and consumers to bridge the gap between what people say they will do and actual behaviour.

News9 September 2021

S4 buys US creative agency Cashmere

Digital advertising company S4 Capital has acquired Los Angeles-based creative agency Cashmere and merged it with content practice MediaMonks.

News9 September 2021

Truth makes two senior hires

Insight agency Truth Consulting has appointed Tom Morgan as director and Victor Reynoso as lead insight planner.

News9 September 2021

New head of research at Thinkbox

Television marketing body Thinkbox has appointed Anthony Jones as head of research.

News8 September 2021

Report identifies increased police and government use of ‘influence’ tactics on public

Online targeted advertising is becoming more commonly used across government and by police forces, according to a study by the Scottish Centre for Crime and Justice Research ( SCCJR).

News8 September 2021

FlexMR launches survey training

Market research agency FlexMR has introduced a survey skills training programme for clients.

Feature8 September 2021

Don't be afraid to share ideas: Lessons from young researchers

Liam Kay-McClean

Bessie Pike and Tarek Chaudhury share their thoughts on getting into research and what they'd like to see change in the industry.

News8 September 2021

Research platform Yabble raises capital

Auckland-based data and insights platform Yabble has secured NZ$3m in capital during a second round of funding.

News8 September 2021

Deliveroo's Steadman joins Access Intelligence as global insights VP

Jake Steadman, formerly global vice-president of customer insight and user research at Deliveroo, has left to join marketing insight software business Access Intelligence as it merges with media monitoring company Isentia.

News8 September 2021

GfK launches AI business intelligence platform

Market research business GfK has developed an artificial intelligence-based software platform, ‘gfknewron’.

News7 September 2021

GutCheck adds innovation tool

Market research platform GutCheck has launched a product innovation research tool aimed at marketers and product developers.

Feature7 September 2021

Steve Phillips, CEO, Zappi: ‘We can be victims of change or try to orchestrate it’

Katie McQuater

A year after Zappi restructured its leadership, we caught up with Steve Phillips on new ways of working, the impact of Covid-19 on research and sustainability.

News7 September 2021

Wellbeing struggles persist among UK researchers

Over four-fifths of researchers have experienced poor mental health during the past year, but three-quarters feel their employers have handled the pandemic well, according to the latest Mental Wellbeing in Research survey by Opinium and the Market Research Society.

News7 September 2021

The Nursery hires Geatches to lead health

Brand and communications research agency The Nursery has appointed Elena Geatches to the newly created role of head of health.

News7 September 2021

G7 data authorities urged to rethink cookie notifications

UK – The Information Commissioner’s Office ( ICO) is calling on fellow G7 country data protection authorities to overhaul cookie consent pop-ups.

News7 September 2021

MBO for Differentology

Katie McQuater

Newcastle and London-based research consultancy Differentology has undergone a management buyout, with the management team now owning 100% of the business.

News6 September 2021

NielsenIQ and Qualtrics partner on brand data

NielsenIQ, formerly Nielsen Global Connect, will use Qualtrics' brand experience management software to inform its brand measurement service.

Opinion6 September 2021

What is the role of an association?

The pandemic helped define the true value of an association in today's world, says Debrah Harding.

News6 September 2021

Former Dunnhumby CEO to join Kantar

Kantar has appointed Guillaume Bacuvier, formerly chief executive of Dunnhumby, as chief executive of its Worldpanel division, effective from 13th September.

News6 September 2021

Northstar hires three

Insight agency Northstar Research Partners has made three appointments within its UK team.

News6 September 2021

Cognigy launches AI analytics tool

Customer service automation company Cognigy has added an analytics toolkit to its conversational artificial intelligence platform.

News3 September 2021

Irish data regulator fines WhatsApp €225m over privacy

The Data Protection Commission ( DPC) has issued WhatsApp with an administrative fine of €225m following an investigation that began in 2018.

News3 September 2021

B2B International appoints Percival London MD

Dentsu International-owned business-to-business research agency B2B International has promoted Tom Percival to managing director, London.

News3 September 2021

Strat7 ResearchBods grows revenue

Customer insights agency Strat7 ResearchBods has reported revenue growth of 26% in the past 12 months.

News3 September 2021

US insights and data analytics revenue increases

Insights and data analytics revenue in the US grew by around 4% to reach $48bn in 2020, according to data published by the Insights Association.

News3 September 2021

Roberts departs F1 for Formula E

Katie McQuater

Matt Roberts, global research and analytics director at Formula One, is leaving the business to take up a new role as research and insight director at Formula E, effective from 6th September.

News2 September 2021

DVJ Insights hires expertise team director

Marketing research and analytics agency DVJ Insights has appointed Nicole Engels as director of its Center of Expertise team.

News2 September 2021

UK children’s data code comes into force

The children’s code, a data protection code of practice for online services likely to be accessed by children, has come into effect.

News2 September 2021

Nielsen TV measurement accreditation suspended

The board of the Media Rating Council ( MRC) has voted to suspend Nielsen’s industry accreditation for its national TV ratings service.

News2 September 2021

Funding for knowledge management business Stravito

SWEDEN – Knowledge management company Stravito has raised €12.4m ( approximately $14.6m) in a Series A funding round and appointed Reckitt Benckiser’s Elaine Rodrigo to its board.  

Feature2 September 2021

What would reformed data law mean for the UK?

Liam Kay-McClean

Government proposals to alter the UK's data laws are forthcoming. What would that mean for the market research, data and advertising industries?

News1 September 2021

InnovateMR names Wilding-Brown CEO

Market research technology company InnovateMR has appointed chief research officer Lisa Wilding-Brown as its first chief executive.

News1 September 2021

IAB Australia appoints Ipsos for media measurement

The Interactive Advertising Bureau ( IAB) Australia has named Ipsos as its preferred supplier for planning, buying and reporting digital audience measurement data in Australia.

News1 September 2021

Contentsquare acquires Hotjar

Digital experience analytics company Contentsquare has acquired product experience insights platform Hotjar.

News1 September 2021

In-home data collection restarted

The Market Research Society ( MRS) has recommended that in-home data collection can be resumed following a small pilot project.

News1 September 2021

WALR buys QuenchTec

Katie McQuater

Market research technology business QuenchTec has been acquired by research technology startup WALR for an undisclosed cash sum.

News1 September 2021

HubUX launches community management platform

Market research automation company HubUX has added a community platform for qualitative and quantitative research, following its integration with FastFocus earlier in the year.

News1 September 2021

One Minute to Midnight expands team

Market research and insight consultancy One Minute to Midnight has hired research managers for its US and UK offices.