Cognicient links with German sales partner

2x4, headed by MD Bernhard Witt, has agreed to sell and service Cognicient’s Link tool in German-speaking markets, while in return Cognicient has become the US distributor for 2x4’s survey translation software.

“This tie-up is a logical next step in the development of these businesses and will help ensure our collective continued growth,” said Witt and Cognicient founder Mike Page in a joint statement.

Page (pictured), a former Synovate director, set up the business in 2007 as a “systems integrator” to merge attitudinal data with non-research data streams, including sales, ad spend and performance data. It is based in the UK, with a sales office in the US.