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Thursday, 28 August 2014

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Mergers & Acquisitions

GroupM buys Keyade in France

28-Aug-2014

WPP’s GroupM has acquired French digital performance specialist Keyade.

Millward Brown buys InsightExpress

26-Aug-2014

WPP-owned Millward Brown has acquired media analytics and marketing company InsightExpress in the US.

Dunnhumby invests in Sandtable, launches joint venture

19-Aug-2014

The customer science company has taken a 50% stake in agent-based modelling company Sandtable.

Tapjoy acquires analytics company 5Rocks

7-Aug-2014

Mobile ad-tech platform, Tapjoy, has bought Korean analytics company 5Rocks for an undisclosed amount.

comScore acquires MdotLabs

5-Aug-2014

Acquisition intended to augment non-human traffic detection methods in its Media Metrix and vCE products.

Ernst & Young acquires Sweeney Research

25-Jul-2014

Professional services firm adds research firm to its Advisory practice following ‘client demand for actionable insights’.

Progressive acquires CurrentAnalysis

8-Jul-2014

The media company has acquired the ICT business intelligence services business for $19.6m.

Toluna parent company acquires Harris Interactive Europe

2-Jul-2014

Frederic-Charles Petit will oversee Toluna and Harris Interactive Europe following the acquisition from Nielsen.

Lightspeed announces integration of All Global

26-Aug-2014

Healthcare data specialist company All Global has been integrated into Lightspeed Research’s family of brands.

Mystery Researchers buys Insula Research

13-Aug-2014

Atlanta-based Mystery Researchers has expanded its offering with the acquisition of Insula Research.

SurveyMonkey acquires Fluidware

6-Aug-2014

Online survey platform, SurveyMonkey, has bought Canada-based Fluidware for an undisclosed amount.

Poptip acquired by Palantir

1-Aug-2014

Big data analytics firm Palantir has acquired Poptip, a social media polling startup.

Yahoo acquires Flurry

24-Jul-2014

Acquisition of app analytics firm intended to boost the company’s advertising revenue from smartphones.

Kantar acquires majority stake in Guardian Digital Agency

2-Jul-2014

Data visualisation and interactive specialist Guardian Digital Agency, bought by WPP’s data investment management division, Kantar.