Mergers & Acquisitions
Publicis-owned media agency ZenithOptimedia has bought Australian performance marketing agency, FirstClick Consulting.
Data collection company Schlesinger Associates has acquired Chicago-based medical fieldwork company MedQuery.
Audience measurement firm comScore has agreed to acquire its rival Rentrak in an all-stock deal valued at $732m.
Global tech research and analysis company, Gartner, has announced its purchase of software advisory company Capterra.
The supermarket giant is reportedly close to calling off the sale of dunnhumby as WPP, the last serious bidder, is struggling to agree a price.
Rupert Murdoch’s News Corp has acquired social video ad platform Unruly in a deal worth more than £100 million.
Razorfish Global has acquired 2DataFish, an Adobe data analytics and marketing optimisation consultancy in Australia and APAC.
Buzzfeed agrees to provide GroupM’s and WPP’s agencies and clients with access to its creative and data assets.
WPP-owned J.Walter Thompson has acquired a majority stake in Sydney-based digital agency Webling.
GfK has acquired NORM Research & Consulting AB, a Swedish virtual shopper research specialist.
Market research group CSA and the Intervalles agency, both previously subsidiaries of Bolloré Group, have been bought by Havas.
Research Panel Asia (RPA) has renamed to dataSpring following the merger of RPA with Marketing Applications in July this year.
Media measurement company Rentrak has acquired SponsorHub, a platform offering social media measurement for sports, political and advertising brands.
WPP only remaining bidder as others withdraw from the sale process.
WPP’s marketing communications agency has acquired a majority stake in Jüssi, an online performance, programmatic and conversion marketing agency in Brazil.
WPP’s wholly-owned operating company Grey Group has agreed to acquire nudeJEH, an advertising and digital agency in Thailand.
Barc India and TAM India form a meter management company to supply raw data to Barc India
Media intelligence company Isentia has acquired global content marketing firm King Content in a deal that could be worth up to $48m.