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Friday, 28 November 2014

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Mergers & Acquisitions

Cross Marketing Group acquires Kadence

14-Nov-2014

Deal follows CMG’s acquisition of shares in Markelytics Solutions India and MedePanel Online in 2013.

Maritz acquires Allegiance to create MaritzCX

6-Nov-2014

Maritz has acquired customer experience software company Allegiance combining it with Maritz Research to form a new, independent company MaritzCX.

Publicis buys Sapient for $3.7bn

4-Nov-2014

Publicis Groupe has bought US marketing consultancy group Sapient for $3.7bn to further build its digital offering.

Tribes Research buys EasyInsites

21-Oct-2014

Tribes Research has acquired panel company EasyInsites with the new business based in Guildford.

Group M and Kantar Media partner with Rentrak

9-Oct-2014

WPP has announced that its media company, Group M, and research and analytics business, Kantar Media, will partner with Rentrak in a $98 million deal.

GfK acquires Cogenta

29-Sep-2014

UK-headquartered Cogenta, a retail and pricing intelligence provider, will be fully integrated into GfK.

Macromill and MetrixLab merge

4-Nov-2014

Macromill, the largest online research provider in Japan, and MetrixLab, the marketing insights and analytics company, have announced they are merging.

Nielsen acquires Affinnova

3-Nov-2014

The Affinnova team will become part of Nielsen’s Innovation Practice area.

Kantar to acquire Civolution's audio watermarking unit

17-Oct-2014

The acquisition will strengthen Kantar’s ability to tie second screen content with TV shows using Civolution’s SyncNow service.

Mystery Researchers buys Beyond Hello

7-Oct-2014

Business consultancy Mystery Researchers has acquired Wisconsin-based Beyond Hello to boost its mystery shopping expertise.