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Tuesday, 28 April 2015

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Mergers & Acquisitions

WPP acquires Medialets

16-Apr-2015

WPP has bought mobile ad tech company Medialets for an undisclosed amount.

Dentsu Aegis buys Forbes Consulting Group

16-Apr-2015

Dentsu Aegis Network has acquired consumer insight company Forbes Consulting Group for an undisclosed amount.

WPP's Xaxis buys ActionX

31-Mar-2015

WPP has announced that its programmatic media and tech firm Xaxis has acquired the mobile app and cross-screen targeting platform, Action Exchange (ActionX).

SSI to acquire MRops assets

19-Mar-2015

Survey Sampling International (SSI) has entered an agreement to purchase the majority of assets of MRops.

GfK invests in YouEye

11-Mar-2015

YouEye, established in 2011, has a technology platform that analyses and integrates various forms of data.

OnePoll acquires 2Brewarded

6-Mar-2015

OnePoll, a research provider for the PR industry, has acquired London-based panel provider 2Brewarded.

Ebiquity buys Media Value

27-Feb-2015

Media and marketing insights firm Ebiquity has acquired Spanish-based media auditing company Media Value.

Sprinklr expands into customer feedback with new acquisition

10-Apr-2015

Social media management company Sprinklr has acquired customer feedback platform Get Satisfaction.

FocusVision buys Research Reporter

20-Mar-2015

Research tech company FocusVision has acquired Insight Marketing Systems, the company behind research management tech platform Research Reporter.

Research Now acquired by private equity firm

19-Mar-2015

Court Square Capital has completed its acquisition of the company for an undisclosed sum.

WPP to acquire stake in Swedish internet TV service

10-Mar-2015

The group has agreed to acquire a minority stake in FlowNetwork, a new ‘over-the-top’ television service.

Nielsen buys eXelate

5-Mar-2015

Nielsen has acquired data and tech company eXelate for an undisclosed amount.