Mergers & Acquisitions
Deal follows CMG’s acquisition of shares in Markelytics Solutions India and MedePanel Online in 2013.
Maritz has acquired customer experience software company Allegiance combining it with Maritz Research to form a new, independent company MaritzCX.
Publicis Groupe has bought US marketing consultancy group Sapient for $3.7bn to further build its digital offering.
Tribes Research has acquired panel company EasyInsites with the new business based in Guildford.
WPP has announced that its media company, Group M, and research and analytics business, Kantar Media, will partner with Rentrak in a $98 million deal.
UK-headquartered Cogenta, a retail and pricing intelligence provider, will be fully integrated into GfK.
Macromill, the largest online research provider in Japan, and MetrixLab, the marketing insights and analytics company, have announced they are merging.
The Affinnova team will become part of Nielsen’s Innovation Practice area.
The acquisition will strengthen Kantar’s ability to tie second screen content with TV shows using Civolution’s SyncNow service.
Business consultancy Mystery Researchers has acquired Wisconsin-based Beyond Hello to boost its mystery shopping expertise.