Mergers & Acquisitions
US-based management consultancy Optimity Advisors has bought advisory and data management firm Matrix Knowledge to create a permanent European office.
Market research and analytics consultancy, Cambiar, has announced it is merging with Transition Strategies.
Online data collection specialist Netquest and Netherlands-based Wakoopa have joined forces so that Wakoopa will become a fully owned subsidiary of Netquest.
The research and analytics firm has announced its acquisition of the German business intelligence provider.
WPP-owned Millward Brown has acquired media analytics and marketing company InsightExpress in the US.
The customer science company has taken a 50% stake in agent-based modelling company Sandtable.
Mobile ad-tech platform, Tapjoy, has bought Korean analytics company 5Rocks for an undisclosed amount.
Acquisition intended to augment non-human traffic detection methods in its Media Metrix and vCE products.
Professional services firm adds research firm to its Advisory practice following ‘client demand for actionable insights’.
Try, a Brazilian user experience agency, designs and develops custom web, mobile, desktop and touch-enabled applications.
Aqua, the WPP-owned marketing agency, has bought marketing technology business Applogix in South Africa.
WPP’s GroupM has acquired French digital performance specialist Keyade.
Healthcare data specialist company All Global has been integrated into Lightspeed Research’s family of brands.
Atlanta-based Mystery Researchers has expanded its offering with the acquisition of Insula Research.
Online survey platform, SurveyMonkey, has bought Canada-based Fluidware for an undisclosed amount.
Big data analytics firm Palantir has acquired Poptip, a social media polling startup.
Acquisition of app analytics firm intended to boost the company’s advertising revenue from smartphones.