Mergers & Acquisitions
WPP-owned GroupM has bought South African-based mobile marketing agency Yonder Media.
US — Analytics company Neustar has announced it will buy MarketShare Partners, the marketing analytics tech provider, for $450m.
European social media intelligence company Linkfluence has acquired ActSocial, a Chinese social media intelligence company based in Singapore and Shanghai.
Data collection company Schlesinger Associates has acquired Chicago-based medical fieldwork company MedQuery.
WPP has acquired a majority stake global digital agency, Essence.
Publicis-owned media agency ZenithOptimedia has bought Australian performance marketing agency, FirstClick Consulting.
Market research group CSA and the Intervalles agency, both previously subsidiaries of Bolloré Group, have been bought by Havas.