Mergers & Acquisitions
WPP’s GroupM has acquired French digital performance specialist Keyade.
WPP-owned Millward Brown has acquired media analytics and marketing company InsightExpress in the US.
The customer science company has taken a 50% stake in agent-based modelling company Sandtable.
Mobile ad-tech platform, Tapjoy, has bought Korean analytics company 5Rocks for an undisclosed amount.
Acquisition intended to augment non-human traffic detection methods in its Media Metrix and vCE products.
Professional services firm adds research firm to its Advisory practice following ‘client demand for actionable insights’.
The media company has acquired the ICT business intelligence services business for $19.6m.
Frederic-Charles Petit will oversee Toluna and Harris Interactive Europe following the acquisition from Nielsen.
Healthcare data specialist company All Global has been integrated into Lightspeed Research’s family of brands.
Atlanta-based Mystery Researchers has expanded its offering with the acquisition of Insula Research.
Online survey platform, SurveyMonkey, has bought Canada-based Fluidware for an undisclosed amount.
Big data analytics firm Palantir has acquired Poptip, a social media polling startup.
Acquisition of app analytics firm intended to boost the company’s advertising revenue from smartphones.
Data visualisation and interactive specialist Guardian Digital Agency, bought by WPP’s data investment management division, Kantar.