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Monday, 22 September 2014

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Mergers & Acquisitions

Optimity Advisors expands into Europe with acquisition


US-based management consultancy Optimity Advisors has bought advisory and data management firm Matrix Knowledge to create a permanent European office.

Transition Strategies merges into Cambiar


Market research and analytics consultancy, Cambiar, has announced it is merging with Transition Strategies.

Wakoopa merges into Netquest


Online data collection specialist Netquest and Netherlands-based Wakoopa have joined forces so that Wakoopa will become a fully owned subsidiary of Netquest.

Evalueserve acquires Beyond Data


The research and analytics firm has announced its acquisition of the German business intelligence provider.

Millward Brown buys InsightExpress


WPP-owned Millward Brown has acquired media analytics and marketing company InsightExpress in the US.

Dunnhumby invests in Sandtable, launches joint venture


The customer science company has taken a 50% stake in agent-based modelling company Sandtable.

Tapjoy acquires analytics company 5Rocks


Mobile ad-tech platform, Tapjoy, has bought Korean analytics company 5Rocks for an undisclosed amount.

comScore acquires MdotLabs


Acquisition intended to augment non-human traffic detection methods in its Media Metrix and vCE products.

Ernst & Young acquires Sweeney Research


Professional services firm adds research firm to its Advisory practice following ‘client demand for actionable insights’.

JWT acquires majority stake in Brazilian digital agency


Try, a Brazilian user experience agency, designs and develops custom web, mobile, desktop and touch-enabled applications.

WPP's Aqua acquires Applogix


Aqua, the WPP-owned marketing agency, has bought marketing technology business Applogix in South Africa.

GroupM buys Keyade in France


WPP’s GroupM has acquired French digital performance specialist Keyade.

Lightspeed announces integration of All Global


Healthcare data specialist company All Global has been integrated into Lightspeed Research’s family of brands.

Mystery Researchers buys Insula Research


Atlanta-based Mystery Researchers has expanded its offering with the acquisition of Insula Research.

SurveyMonkey acquires Fluidware


Online survey platform, SurveyMonkey, has bought Canada-based Fluidware for an undisclosed amount.

Poptip acquired by Palantir


Big data analytics firm Palantir has acquired Poptip, a social media polling startup.

Yahoo acquires Flurry


Acquisition of app analytics firm intended to boost the company’s advertising revenue from smartphones.