Mergers & Acquisitions
Tribes Research has acquired panel company EasyInsites with the new business based in Guildford.
The acquisition will strengthen Kantar’s ability to tie second screen content with TV shows using Civolution’s SyncNow service.
Business consultancy Mystery Researchers has acquired Wisconsin-based Beyond Hello to boost its mystery shopping expertise.
WPP’s wholly-owned media investment management company, GroupM, has acquired 49% of media agency Haworth Marketing + Media.
GfK has announced that media research agencies GfK Enigma and Media Markt Analysen will merge and now be known as GfK Media & Communication Research.
Market research and analytics consultancy, Cambiar, has announced it is merging with Transition Strategies.
Online data collection specialist Netquest and Netherlands-based Wakoopa have joined forces so that Wakoopa will become a fully owned subsidiary of Netquest.
The research and analytics firm has announced its acquisition of the German business intelligence provider.
WPP-owned Millward Brown has acquired media analytics and marketing company InsightExpress in the US.
WPP has announced that its media company, Group M, and research and analytics business, Kantar Media, will partner with Rentrak in a $98 million deal.
UK-headquartered Cogenta, a retail and pricing intelligence provider, will be fully integrated into GfK.
WPP has announced it has invested $25m in a “significant” stake in AppNexus,s part of its strategy to invest in fast-growing sectors such as ad tech and programmatic media buying.
US-based management consultancy Optimity Advisors has bought advisory and data management firm Matrix Knowledge to create a permanent European office.
Try, a Brazilian user experience agency, designs and develops custom web, mobile, desktop and touch-enabled applications.
Aqua, the WPP-owned marketing agency, has bought marketing technology business Applogix in South Africa.
WPP’s GroupM has acquired French digital performance specialist Keyade.
Healthcare data specialist company All Global has been integrated into Lightspeed Research’s family of brands.