Mergers & Acquisitions
WPP-owned Millward Brown has acquired Ecuador-based market research company Habitus.
Clarus Digital, a full-service digital marketing agency, has clients including Telcel, Citi-Banamex, Aeromexico and Sigma Alimentos.
Information, insight and analytics firm IHS has acquired global comms market research company Infonetics Research.
WPP has announced that JWT New Zealand has acquired a majority stake in Wellington-based digital agency Heyday.
Tempero is a UK-based full-service social media management agency.
Acquisition is part of WPP’s media company Group M and research and analytics business Kantar Media’s partnership with Rentrak.
Maritz has acquired customer experience software company Allegiance combining it with Maritz Research to form a new, independent company MaritzCX.
Publicis Groupe has bought US marketing consultancy group Sapient for $3.7bn to further build its digital offering.
WPP-owned Kantar has bought the majority interest in Latin American measurement and research firm IBOPE Media.
The private equity firm has completed its investment, in partnership with Providence Equity Partners and Sterling Investment Partners, in the parent company of Survey Sampling International.
Healthcare and consumer marketing group Cello has announced the acquisition of San Francisco-based pharmaceutical and biotechnology market research company Worldwide Promedica.
WPP’s global creative digital agency has acquired US digital agency Swift.
Deal follows CMG’s acquisition of shares in Markelytics Solutions India and MedePanel Online in 2013.
Macromill, the largest online research provider in Japan, and MetrixLab, the marketing insights and analytics company, have announced they are merging.
The Affinnova team will become part of Nielsen’s Innovation Practice area.