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Tuesday, 21 October 2014

RSS feed for Mergers & Acquisitions

Mergers & Acquisitions

Tribes Research buys EasyInsites


Tribes Research has acquired panel company EasyInsites with the new business based in Guildford.

Kantar to acquire Civolution's audio watermarking unit


The acquisition will strengthen Kantar’s ability to tie second screen content with TV shows using Civolution’s SyncNow service.

Mystery Researchers buys Beyond Hello


Business consultancy Mystery Researchers has acquired Wisconsin-based Beyond Hello to boost its mystery shopping expertise.

GroupM acquires 49% of Haworth


WPP’s wholly-owned media investment management company, GroupM, has acquired 49% of media agency Haworth Marketing + Media.

GfK Enigma and Media Markt Analysen merge


GfK has announced that media research agencies GfK Enigma and Media Markt Analysen will merge and now be known as GfK Media & Communication Research.

Transition Strategies merges into Cambiar


Market research and analytics consultancy, Cambiar, has announced it is merging with Transition Strategies.

Wakoopa merges into Netquest


Online data collection specialist Netquest and Netherlands-based Wakoopa have joined forces so that Wakoopa will become a fully owned subsidiary of Netquest.

Evalueserve acquires Beyond Data


The research and analytics firm has announced its acquisition of the German business intelligence provider.

Millward Brown buys InsightExpress


WPP-owned Millward Brown has acquired media analytics and marketing company InsightExpress in the US.

Group M and Kantar Media partner with Rentrak


WPP has announced that its media company, Group M, and research and analytics business, Kantar Media, will partner with Rentrak in a $98 million deal.

GfK acquires Cogenta


UK-headquartered Cogenta, a retail and pricing intelligence provider, will be fully integrated into GfK.

WPP invests $25m in AppNexus to boost programmatic


WPP has announced it has invested $25m in a “significant” stake in AppNexus,s part of its strategy to invest in fast-growing sectors such as ad tech and programmatic media buying.

Optimity Advisors expands into Europe with acquisition


US-based management consultancy Optimity Advisors has bought advisory and data management firm Matrix Knowledge to create a permanent European office.

JWT acquires majority stake in Brazilian digital agency


Try, a Brazilian user experience agency, designs and develops custom web, mobile, desktop and touch-enabled applications.

WPP's Aqua acquires Applogix


Aqua, the WPP-owned marketing agency, has bought marketing technology business Applogix in South Africa.

GroupM buys Keyade in France


WPP’s GroupM has acquired French digital performance specialist Keyade.

Lightspeed announces integration of All Global


Healthcare data specialist company All Global has been integrated into Lightspeed Research’s family of brands.