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Sunday, 24 May 2015

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Mergers & Acquisitions

WPP's Always buys 3ree in Singapore

22-May-2015

WPP-owned field and shopper marketing company Always Marketing Services has acquired 3ree, an integrated marketing company based in Singapore.

Havas SE and Cake create single hub

21-May-2015

Havas Sports and Entertainment (Havas SE) and brand entertainment agency Cake, both part of the Havas Media Group, have come together to form a new entertainment and content hub, Havas SE Cake.

IRI buys China's Datasea

7-May-2015

Retail and healthcare data company IRI has acquired Datasea, the Chinese analytics and market research company.

ReconMR buys VCR Houston

6-May-2015

Texas-based polling data collection company ReconMR has acquired Voter Consumer Research (VCR) Houston to expand its national and international public opinion research projects.

App Annie acquires Mobidia

6-May-2015

The mobile app intelligence platform’s acquisition of the mobile measurement company will provide an expanded dataset on mobile app usage.

WPP acquires Medialets

16-Apr-2015

WPP has bought mobile ad tech company Medialets for an undisclosed amount.

Sprinklr expands into customer feedback with new acquisition

10-Apr-2015

Social media management company Sprinklr has acquired customer feedback platform Get Satisfaction.

Nunwood acquired by KPMG

15-May-2015

Nunwood will continue to be located in both Leeds and London but will gradually relocate to KPMG’s offices in order to accommodate the anticipated growth of the team.

ResearchBods acquires ClearStream Research

7-May-2015

The Leeds-based digital research company has purchased ClearStream Research, expanding its global reach to Athens.

ComScore invests in Proximic

6-May-2015

ComScore has acquired digital advertising analytics company Proximic.

Schlesinger and Focus form Phoenix partnership

6-May-2015

Schlesinger has acquired Focus’ project management and recruitment team and its local Phoenix panel.

Dentsu Aegis buys Forbes Consulting Group

16-Apr-2015

Dentsu Aegis Network has acquired consumer insight company Forbes Consulting Group for an undisclosed amount.

WPP's Xaxis buys ActionX

31-Mar-2015

WPP has announced that its programmatic media and tech firm Xaxis has acquired the mobile app and cross-screen targeting platform, Action Exchange (ActionX).