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Friday, 28 November 2014

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Mergers & Acquisitions

Cross Marketing Group acquires Kadence


Deal follows CMG’s acquisition of shares in Markelytics Solutions India and MedePanel Online in 2013.

Maritz acquires Allegiance to create MaritzCX


Maritz has acquired customer experience software company Allegiance combining it with Maritz Research to form a new, independent company MaritzCX.

Publicis buys Sapient for $3.7bn


Publicis Groupe has bought US marketing consultancy group Sapient for $3.7bn to further build its digital offering.

Tribes Research buys EasyInsites


Tribes Research has acquired panel company EasyInsites with the new business based in Guildford.

Group M and Kantar Media partner with Rentrak


WPP has announced that its media company, Group M, and research and analytics business, Kantar Media, will partner with Rentrak in a $98 million deal.

GfK acquires Cogenta


UK-headquartered Cogenta, a retail and pricing intelligence provider, will be fully integrated into GfK.

Macromill and MetrixLab merge


Macromill, the largest online research provider in Japan, and MetrixLab, the marketing insights and analytics company, have announced they are merging.

Nielsen acquires Affinnova


The Affinnova team will become part of Nielsen’s Innovation Practice area.

Kantar to acquire Civolution's audio watermarking unit


The acquisition will strengthen Kantar’s ability to tie second screen content with TV shows using Civolution’s SyncNow service.

Mystery Researchers buys Beyond Hello


Business consultancy Mystery Researchers has acquired Wisconsin-based Beyond Hello to boost its mystery shopping expertise.