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Tuesday, 28 April 2015

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Mergers & Acquisitions

WPP acquires Medialets


WPP has bought mobile ad tech company Medialets for an undisclosed amount.

Dentsu Aegis buys Forbes Consulting Group


Dentsu Aegis Network has acquired consumer insight company Forbes Consulting Group for an undisclosed amount.

WPP's Xaxis buys ActionX


WPP has announced that its programmatic media and tech firm Xaxis has acquired the mobile app and cross-screen targeting platform, Action Exchange (ActionX).

SSI to acquire MRops assets


Survey Sampling International (SSI) has entered an agreement to purchase the majority of assets of MRops.

GfK invests in YouEye


YouEye, established in 2011, has a technology platform that analyses and integrates various forms of data.

OnePoll acquires 2Brewarded


OnePoll, a research provider for the PR industry, has acquired London-based panel provider 2Brewarded.

Ebiquity buys Media Value


Media and marketing insights firm Ebiquity has acquired Spanish-based media auditing company Media Value.

Sprinklr expands into customer feedback with new acquisition


Social media management company Sprinklr has acquired customer feedback platform Get Satisfaction.

FocusVision buys Research Reporter


Research tech company FocusVision has acquired Insight Marketing Systems, the company behind research management tech platform Research Reporter.

Research Now acquired by private equity firm


Court Square Capital has completed its acquisition of the company for an undisclosed sum.

WPP to acquire stake in Swedish internet TV service


The group has agreed to acquire a minority stake in FlowNetwork, a new ‘over-the-top’ television service.

Nielsen buys eXelate


Nielsen has acquired data and tech company eXelate for an undisclosed amount.