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Thursday, 08 October 2015

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Mergers & Acquisitions

ZenithOptimedia acquires FirstClick


Publicis-owned media agency ZenithOptimedia has bought Australian performance marketing agency, FirstClick Consulting.

Schlesinger Associates buys MedQuery


Data collection company Schlesinger Associates has acquired Chicago-based medical fieldwork company MedQuery.

ComScore and Rentrak announce merger


Audience measurement firm comScore has agreed to acquire its rival Rentrak in an all-stock deal valued at $732m.

Gartner acquires Capterra


Global tech research and analysis company, Gartner, has announced its purchase of software advisory company Capterra.

Tesco looks to sell central and east European business as dunnhumby deal founders


The supermarket giant is reportedly close to calling off the sale of dunnhumby as WPP, the last serious bidder, is struggling to agree a price.

News Corp buys Unruly in £100m+ deal


Rupert Murdoch’s News Corp has acquired social video ad platform Unruly in a deal worth more than £100 million.

Razorfish acquires Australian data analytics consultancy


Razorfish Global has acquired 2DataFish, an Adobe data analytics and marketing optimisation consultancy in Australia and APAC.

GroupM and Buzzfeed in content and data deal


Buzzfeed agrees to provide GroupM’s and WPP’s agencies and clients with access to its creative and data assets.

WPP buys Webling in Australia


WPP-owned J.Walter Thompson has acquired a majority stake in Sydney-based digital agency Webling.

GfK invests in virtual shopper research


GfK has acquired NORM Research & Consulting AB, a Swedish virtual shopper research specialist.

Havas acquires CSA


Market research group CSA and the Intervalles agency, both previously subsidiaries of Bolloré Group, have been bought by Havas.

Research Panel Asia rebrands to dataSpring


Research Panel Asia (RPA) has renamed to dataSpring following the merger of RPA with Marketing Applications in July this year.

Rentrak acquires SponsorHub


Media measurement company Rentrak has acquired SponsorHub, a platform offering social media measurement for sports, political and advertising brands.

Tesco may call off dunnhumby sale


WPP only remaining bidder as others withdraw from the sale process.

Ogilvy invests in Brazilian performance marketing agency


WPP’s marketing communications agency has acquired a majority stake in Jüssi, an online performance, programmatic and conversion marketing agency in Brazil.

WPP acquires Thai agency nudeJEH


WPP’s wholly-owned operating company Grey Group has agreed to acquire nudeJEH, an advertising and digital agency in Thailand.

Barc India and TAM form meter management company


Barc India and TAM India form a meter management company to supply raw data to Barc India

Isentia buys King Content


Media intelligence company Isentia has acquired global content marketing firm King Content in a deal that could be worth up to $48m.