This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Tuesday, 23 December 2014

RSS feed for Mergers & Acquisitions

Mergers & Acquisitions

Millward Brown buys Habitus


WPP-owned Millward Brown has acquired Ecuador-based market research company Habitus.

WPP acquires Mexican digital marketing agency


Clarus Digital, a full-service digital marketing agency, has clients including Telcel, Citi-Banamex, Aeromexico and Sigma Alimentos.

IHS buys Infonetics Research


Information, insight and analytics firm IHS has acquired global comms market research company Infonetics Research.

JWT New Zealand acquires Heyday


WPP has announced that JWT New Zealand has acquired a majority stake in Wellington-based digital agency Heyday.

Dentsu Aegis Network acquires Tempero


Tempero is a UK-based full-service social media management agency.

Rentrak acquires Kantar's US TV measurement assets for $128m


Acquisition is part of WPP’s media company Group M and research and analytics business Kantar Media’s partnership with Rentrak.

Maritz acquires Allegiance to create MaritzCX


Maritz has acquired customer experience software company Allegiance combining it with Maritz Research to form a new, independent company MaritzCX.

Publicis buys Sapient for $3.7bn


Publicis Groupe has bought US marketing consultancy group Sapient for $3.7bn to further build its digital offering.

Kantar acquires majority stake in IBOPE Media


WPP-owned Kantar has bought the majority interest in Latin American measurement and research firm IBOPE Media.

HGGC completes majority investment in SSI


The private equity firm has completed its investment, in partnership with Providence Equity Partners and Sterling Investment Partners, in the parent company of Survey Sampling International.

Cello buys Promedica


Healthcare and consumer marketing group Cello has announced the acquisition of San Francisco-based pharmaceutical and biotechnology market research company Worldwide Promedica.

Possible acquires Swift


WPP’s global creative digital agency has acquired US digital agency Swift.

Cross Marketing Group acquires Kadence


Deal follows CMG’s acquisition of shares in Markelytics Solutions India and MedePanel Online in 2013.

Macromill and MetrixLab merge


Macromill, the largest online research provider in Japan, and MetrixLab, the marketing insights and analytics company, have announced they are merging.

Nielsen acquires Affinnova


The Affinnova team will become part of Nielsen’s Innovation Practice area.