Mergers & Acquisitions
Technology analytics provider Gartner has acquired Spanish app and software discovery platform provider Nubera.
WPP has announced the purchase of a majority stake in US-based SET Creative to grow its branding and identity business.
WPP, Daily Mail and Snapchat have partnered to form a content marketing company, Truffle Pig, based in WPP’s Group SJR content marketing agency in New York.
WPP-owned GroupM has acquired the Dutch digital and marketing services company Greenhouse Group.
Tech survey research company SSI has acquired MyOpinions in Australia and SmileCity in New Zealand.
Havas Sports and Entertainment (Havas SE) and brand entertainment agency Cake, both part of the Havas Media Group, have come together to form a new entertainment and content hub, Havas SE Cake.
Retail and healthcare data company IRI has acquired Datasea, the Chinese analytics and market research company.
Texas-based polling data collection company ReconMR has acquired Voter Consumer Research (VCR) Houston to expand its national and international public opinion research projects.
The mobile app intelligence platform’s acquisition of the mobile measurement company will provide an expanded dataset on mobile app usage.
Global fashion industry trends and insight business WGSN has announced a joint venture with China Textile Information Center (CTIC) to grow its business in the Chinese market.
Google has been reported to be exploring a joint takeover bid with private equity firm Permira, to buy dunnhumby from Tesco.
WPP-owned Kinetic and GroupM have acquired a majority stake in France’s out-of-home specialist Financiere Poster (Poster Conseil).
WPP-owned field and shopper marketing company Always Marketing Services has acquired 3ree, an integrated marketing company based in Singapore.
Nunwood will continue to be located in both Leeds and London but will gradually relocate to KPMG’s offices in order to accommodate the anticipated growth of the team.
The Leeds-based digital research company has purchased ClearStream Research, expanding its global reach to Athens.
ComScore has acquired digital advertising analytics company Proximic.
Schlesinger has acquired Focus’ project management and recruitment team and its local Phoenix panel.