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Tuesday, 23 December 2014

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Mergers & Acquisitions

Millward Brown buys Habitus

22-Dec-2014

WPP-owned Millward Brown has acquired Ecuador-based market research company Habitus.

WPP acquires Mexican digital marketing agency

19-Dec-2014

Clarus Digital, a full-service digital marketing agency, has clients including Telcel, Citi-Banamex, Aeromexico and Sigma Alimentos.

IHS buys Infonetics Research

18-Dec-2014

Information, insight and analytics firm IHS has acquired global comms market research company Infonetics Research.

JWT New Zealand acquires Heyday

9-Dec-2014

WPP has announced that JWT New Zealand has acquired a majority stake in Wellington-based digital agency Heyday.

Dentsu Aegis Network acquires Tempero

5-Dec-2014

Tempero is a UK-based full-service social media management agency.

Rentrak acquires Kantar's US TV measurement assets for $128m

2-Dec-2014

Acquisition is part of WPP’s media company Group M and research and analytics business Kantar Media’s partnership with Rentrak.

Maritz acquires Allegiance to create MaritzCX

6-Nov-2014

Maritz has acquired customer experience software company Allegiance combining it with Maritz Research to form a new, independent company MaritzCX.

Publicis buys Sapient for $3.7bn

4-Nov-2014

Publicis Groupe has bought US marketing consultancy group Sapient for $3.7bn to further build its digital offering.

Kantar acquires majority stake in IBOPE Media

18-Dec-2014

WPP-owned Kantar has bought the majority interest in Latin American measurement and research firm IBOPE Media.

HGGC completes majority investment in SSI

18-Dec-2014

The private equity firm has completed its investment, in partnership with Providence Equity Partners and Sterling Investment Partners, in the parent company of Survey Sampling International.

Cello buys Promedica

9-Dec-2014

Healthcare and consumer marketing group Cello has announced the acquisition of San Francisco-based pharmaceutical and biotechnology market research company Worldwide Promedica.

Possible acquires Swift

4-Dec-2014

WPP’s global creative digital agency has acquired US digital agency Swift.

Cross Marketing Group acquires Kadence

14-Nov-2014

Deal follows CMG’s acquisition of shares in Markelytics Solutions India and MedePanel Online in 2013.

Macromill and MetrixLab merge

4-Nov-2014

Macromill, the largest online research provider in Japan, and MetrixLab, the marketing insights and analytics company, have announced they are merging.

Nielsen acquires Affinnova

3-Nov-2014

The Affinnova team will become part of Nielsen’s Innovation Practice area.