Mergers & Acquisitions
YouGov Siraj and Analyseize strike partnership
JORDAN— YouGov Siraj has signed an agreement with Jordanian market research agency Analyseize to work together to provide research services in Jordan.
'Too early' to comment on potential sell-offs, says InfoGroup CEO
US— InfoGroup CEO Bill Fairfield has said it is too soon to tell whether potential new owner CCMP Capital will sell off any of the database marketing firm’s business units, such as Opinion Research Corporation.
Springboard Research snaps up IT analyst Hydrasight
AUSTRALIA— IT research agency Springboard Research has acquired independent IT analyst firm Hydrasight for an undisclosed amount.
Reed merges Mardev and DM2-DecisionMaker businesses
US— Reed Business Information has merged its direct marketing and data management businesses, Mardev and DM2-DecisionMaker, to form a new company providing marketing, data and analysis services to b2b marketers.
Private equity firms finalise IMS Health acquisition
US— Investment groups TPG Capital and the CPP Investment Board have completed their $5bn takeover of healthcare researcher IMS Health.
Firms splash the green on cleantech researchers
US— Big news from Solarbuzz and Cleantech, two firms focused on environmental technology markets – the former has been acquired while the latter has secured a $3.2m investment.
One to One Interactive buys customer experience researcher
US— Marketing agency One to One Interactive (OTO) has acquired customer experience, research and design agency Fhios, merging it with its neuromarketing research division OTOinsights.
Deloitte buys Pathfinder Solutions to boost analytics offer
AUSTRALIA— Business and marketing insights firm Pathfinder Solutions has been bought by Deloitte, bolstering the consulting firm’s analytics and information management arm.
Cambiar and Gordon & McCallum partner for client service
US— MR consulting agency Cambiar has formed a strategic partnership with Gordon & McCallum, a research consulting business based in Australia and New Zealand.
Bark to take 10% stake in neuromarketing agency Mindmetic
DENMARK— Advertising agency Bark Group has signed a letter of intent to acquire a 10% stake in UK-based neuromarketing agency Mindmetic.
Book researcher BML acquired by Bowker
US— Publishing services firm Bowker has acquired UK-based book researcher BML for an undisclosed amount. BML, which runs the Books & Consumers survey and the BookZone research panel, will be integrated into Bowkers business intelligence division.
ORC owner InfoGroup agrees $635m private equity takeover
US— InfoGroup, the database marketing firm and owner of research agency Opinion Research Corporation, has entered into an agreement to be bought by private equity house CCMP Capital in a $635m deal.
Rosslyn Research and Viewpoint relocate post-acquisition
UK— Sister companies Rosslyn Research and Viewpoint Field Services are set to move into shared offices in April following their sale to Rivington Street Holdings.
Twitter management and analytics platform sold to ExactTarget
US— CoTweet, the developer of a Twitter account management and analytics platform, has been bought by email and interactive marketing firm ExactTarget.
Private equity house linked with InfoGroup bid
US— Database marketing firm InfoGroup, the owner of research agency Opinion Research Corporation, could be the target of a bid from a New York-based private equity house, according to press reports.
Mobile ad network Millennial buys TapMetrics
US— Mobile analytics firm TapMetrics has been bought by mobile advertising network Millennial Media.
Actis takes $50m stake in outsourcing firm Integreon
US/INDIA— Private equity investment house Actis has acquired a “substantial minority stake” in research and business services outsourcing firm Integreon.
ComScore in deal to buy ad researcher ARSGroup
US— ComScore has move to bulk up its ad measurement capabilities with an all-cash deal to acquire advertising research agency ARSGroup.
Outsell adds Gilbane Group to company fold
US— Information industry analyst Outsell has added a new company to its fold – The Gilbane Group, which carries out research in the areas of content and publishing technology.
Shareholders give thumbs-up to IMS Health takeover
US— IMS Health shareholders have voted to approve the healthcare researcher’s $5bn takeover by investment groups TPG Capital and the CCP Investment Board.
IMS Health's $5bn takeover clears antitrust hurdles
US— The regulatory path is clear for IMS Health’s $5.2bn takeover by investment groups TPG Capital and the CCP Investment Board, the firm announced this morning.
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That's a wrap! Rentrak completes takeover of box office data firm
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Marketing Databasics merges with DM agency Entire
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TNS integrates Foresight Group into stakeholder management arm
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Brazil's Ibope takes majority stake in Zogby International
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Dmrkynetec integrated into GfK and rebranded
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Market Strategies transfers audience data collection arm to Dialsmith