Mergers & Acquisitions
Acquisition will see more of Twitter’s data offered to Gnip’s customer base.
Stratigent founders to receive full sale price after ending 2013 with its strongest-ever quarter.
Federal Trade Commission consents to Nielsen’s sale and licencing deal with rival comScore.
Twitter’s acquisition of TV analytics firms SecondSync and Mesagraph adds further weight to offering.
Media evaluation firm buys US media content analysis specialist.
Deal boosts ad group’s Asia Pacific research coverage thanks to Cimigo’s offices in China, Indonesia and India.
Oxyme is a social media analytics company headquartered in Amsterdam.
Social media visualisation tool is to close down its current offerings.
New joint venture with Myanmar Marketing Research & Development.
Follows Lumi Mobile’s acquisition of IML Worldwide last year.
Publishing services firm plans to integrate analytics and reporting into its platform to create “powerful market intelligence offer”.
Tesco subsidiary’s purchase of big data tech firm intended to make marketing more personalised.
The Data Republic, a social media analytics agency, is based in Barcelona.
Klout will maintain its consumer offering and continue to deliver Klout Perks following its acquisition by Lithium Technologies.
Deal is intended to strengthem GfK’s offering in Southeast Asia.
Software Advice assists companies in selecting appropriate software.
Streaming service looks to improve music discovery through new intelligence platform.
Specialist Danish and US neuroscience firms announce that they are to join forces.
Insight, consulting and communications offers will be unified under Cello Health brand.
Madrid-based retail analytics firm added to Nielsen’s portfolio of shopper marketing solutions.
Burstly’s TestFlight allows developers to run beta tests outside of Apple’s App Store.