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Tuesday, 01 December 2015

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Mergers & Acquisitions

GroupM buys Yonder Media


WPP-owned GroupM has bought South African-based mobile marketing agency Yonder Media.

Neustar acquires MarketShare for $450m


US — Analytics company Neustar has announced it will buy MarketShare Partners, the marketing analytics tech provider, for $450m.

Linkfluence acquires ActSocial


European social media intelligence company Linkfluence has acquired ActSocial, a Chinese social media intelligence company based in Singapore and Shanghai.

Schlesinger Associates buys MedQuery


Data collection company Schlesinger Associates has acquired Chicago-based medical fieldwork company MedQuery.

WPP buys Essence


WPP has acquired a majority stake global digital agency, Essence.

ZenithOptimedia acquires FirstClick


Publicis-owned media agency ZenithOptimedia has bought Australian performance marketing agency, FirstClick Consulting.

Havas acquires CSA


Market research group CSA and the Intervalles agency, both previously subsidiaries of Bolloré Group, have been bought by Havas.