Mergers & Acquisitions
WPP-owned field and shopper marketing company Always Marketing Services has acquired 3ree, an integrated marketing company based in Singapore.
Havas Sports and Entertainment (Havas SE) and brand entertainment agency Cake, both part of the Havas Media Group, have come together to form a new entertainment and content hub, Havas SE Cake.
Retail and healthcare data company IRI has acquired Datasea, the Chinese analytics and market research company.
Texas-based polling data collection company ReconMR has acquired Voter Consumer Research (VCR) Houston to expand its national and international public opinion research projects.
The mobile app intelligence platform’s acquisition of the mobile measurement company will provide an expanded dataset on mobile app usage.
WPP has bought mobile ad tech company Medialets for an undisclosed amount.
Social media management company Sprinklr has acquired customer feedback platform Get Satisfaction.
Nunwood will continue to be located in both Leeds and London but will gradually relocate to KPMG’s offices in order to accommodate the anticipated growth of the team.
The Leeds-based digital research company has purchased ClearStream Research, expanding its global reach to Athens.
ComScore has acquired digital advertising analytics company Proximic.
Schlesinger has acquired Focus’ project management and recruitment team and its local Phoenix panel.
Dentsu Aegis Network has acquired consumer insight company Forbes Consulting Group for an undisclosed amount.
WPP has announced that its programmatic media and tech firm Xaxis has acquired the mobile app and cross-screen targeting platform, Action Exchange (ActionX).