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Tuesday, 01 December 2015

Millennials buck online shopping trend with smartphone use


Consumers generally purchase using a tablet more often than a smartphone, except millennials, where the reverse is true, according to a new digital shopping report from the IAB.

Tobii launches large-scale eye tracking survey panel


Eye-tracking research company Tobii Pro has released what it claims is the world’s first large-scale survey panel with continuous online attention data collection from 1,000 eye trackers in Sweden.