Moving the online quality debate forward
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Kim Dedeker, chair of Kantar Americas
It feels like the industry’s been discussing the issue of quality in online research forever. Where has the debate got us, and where should it lead us next?
Robert Bain spoke to Kim Dedeker of Kantar, Joel Rubinson of the ARF, Andrew Cooper of Verve and Amy Millard of MarketTools to get a sense of what the future holds for online research quality.
You can also listen to our full 16-minute interview with Kim Dedeker here.
Trouble playing the audio? Click here to download the MP3 file.
