Kim Dedeker on online research quality
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Kim Dedeker has had to look at the question of online research quality from every angle.
She was in charge of research at P&G until recently, has now come to the agency side in a new senior role with Kantar, and has played a central role in the Advertising Research Foundation’s industry initiatives.
Robert Bain met with Kim to get her take on how the industry is dealing with online quality.
