Latest video
Ben Page on how the recession has affected consumers
We speak to Ipsos Mori CEO Ben Page on what’s changed in the wake of the recession, and what hasn’t.
Volkswagen's insight boss on 'inadequate' research
Steve Gatt, economic and insight manager at Volkswagen Group, tells us why he believes most of the research he sees is ‘not up to scratch’.
Satisfied with customer satisfaction?
We speak to Vincent Golding of Kadence International about how to use customer satisfaction research properly, and why it’s sometimes more useful to focus on dissatisfaction.
NeuroFocus wants to listen to your brain
We speak to AK Pradeep and Thom Noble of NeuroFocus about the growth of neuromarketing and where it’s heading.
SurveyMonkey CEO on the joy of DIY
SurveyMonkey, whose DIY online survey tool is used by millions, has joined the likes of Google and Facebook in the elite cohort of companies whose names have become verbs.
The art of research
This year’s Research Liberation Front (RLF) event, timed to coincide with our own Research 2010: The Annual Conference, celebrated the art of research – that is the collages, videos, mood boards, diaries and assorted materials produced by respondents and agencies in their quest to unearth consumer insights.
Maritz's Sant on 'the gatekeepers of all information'
Maritz Research’s Roger Sant is the latest interviewee to put himself into the Research Spotlight.
Latest audio
Ray Poynter makes the case for new MR
We speak to Ray Poynter about his new book, The Handbook of Online and Social Media Research.
Steven Van Belleghem on the art of conversation
In his new book, Steven Van Belleghem heralds the rise of ‘conversation manager’. But where does that leave research?
David Day on industry-wide online quality tools
GfK and Kantar revealed yesterday that they have set up a not-for-profit industry consortium to provide data quality tools for online research.
Mobile marketers prepare for take-off
More than 300 advertisers, agencies and brands gathered in London yesterday for the IAB Engage for Mobile event, which aimed to promote mobile marketing and advertising.
How can market researchers get social?
It’s a question posed by Forrester analyst Tamara Barber’s most recent report, which looks at the ways research agencies and practitioners are – or should be – utilising social media to generate consumer insight.
Social researchers ready themselves for the 'age of austerity'
Social researchers gathered in London today to discuss innovative approaches to charting social change, engaging respondents and creating effective communications – but between sessions, talk was of what the £6.2bn in UK government spending cuts would mean for the sector.