Thursday, 09 February 2012

Twenty-five years in research

8-Feb-2012

David Smith of DVL Smith and John Gambles of Quadrangle reflect on 25 years in the research industry.

VO5 on predicting future hair trends Video

28-Sep-2011

“By the time it makes it to the mainstream, or even to celebrities, we’re too late,” says Trish Rajo Brea, head of consumer insights for Alberto Culver, owner of haircare brand VO5. “We need to really learn to get better at identifying [hair trends] before it makes it to that point.”

Darrell Wade of TGI Friday's on attitudes to dining in times of austerity

24-Jun-2011

The commercial director of TGI Friday’s discusses how the restaurant chain has sought to understand the post-recession consumer.

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How Norfolk County Council turned residents into councillors

26-May-2011

Anne Tansley Thomas of Norfolk County Council and Matt Dobbin of Discovery on innovative techniques for getting people involved in local services.

Face to face with the future Video

7-Sep-2011

In August, Research invited six young researchers to join a round table discussion about what it’s like coming into the industry. We asked them to talk about their first jobs in the business, what they love about the work and to share some words of advice for this year’s intake of graduates.

Shaun Woodward MP on rebuilding damaged brands

9-Jun-2011

From the Brand Research conference, Shaun Woodward MP discusses the challenge of renewing the Labour brand following electoral defeat.

The research challenges of multi-platform broadcasting

13-May-2011

Sarah Messer and Suzanne Lugthart of ITV discuss how to get the measure of how, where and why audiences are consuming TV content, and how to optimise it.

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