ThisThat raises ‘significant’ investment

The company described the investment raised in the funding round as “a significant milestone”.

Founded in 2017 and based in Edinburgh, ThisThat developed a model to measure brand lift. The company’s technology measures and offers insights on the impact of influencer marketing.

Influencer marketing agencies, tech giants Meta and Google and brands including Visa and Unilever are among those to have worked with ThisThat.

The company said the funding would allow it to make its services "accessible" for all.

Investors include EWOR partner Paul Mueller, Fabrice Grinda, founding partner of FJ Labs, and Felix Haas, founding partner at 10x Founders.

Max Osborne, founder of ThisThat, said: "Investment from such esteemed individuals validates our vision and commitment to making an impact in the industry. Advertising has evolved. Market research hasn’t. Marketing needs both to work in harmony and we’ve set out to fix this." 

Investor Fabrice Grinda said: "Max and his team have built a platform that not only solves critical problems but sets  new standards. They’re evolving market research to the needs of advertising."