Savanta launches AI trends tool

The tool, called TrendVue, will help clients identify new opportunities, anticipate customer needs and facilitate decision making across areas such as new product and service development, brand marketing and communication strategy, as well as the shopper journey and path to purchase.

Lisa Fourie, senior director at Savanta, said: “AI is already having a major impact on insights and intelligence functions for brands worldwide.

“Our aim is to ensure businesses are enabled in driving efficiencies, by helping them to transform the way they work in all aspects of their intelligence needs.  

“TrendVue is the first of a range of AI products Savanta is launching across 2024. It presents brands with huge opportunities to ensure they are kept up to date with market trends, efficiently and cost effectively, enabling them to be inspired, navigate the market and make informed decisions that keep them ahead of the competition.”