NEWS16 July 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS16 July 2010
US— Social media analytics agency Networked Insights has launched a tool to help brands draw insight from their individual fan pages on Facebook.
The SocialSenseFB application is based on the firm’s existing SocialSense analysis tool, and works in tandem with Facebook’s new Graph API tool to analyse what people are talking about on a company’s Facebook page.
Networked Insights CEO Dan Neely (pictured) said: “While it’s easy to think one can find value in counting the number of Facebook fans, determining the engagement of those fans – including what makes them tick – is clearly more beneficial.
“There is no way marketers can thoughtfully read and digest the content in thousands of comments from their Facebook fans on their own,” said Neely. “Bottom line: we’ll help marketers unwrap the gift their most dedicated customers are trying to give; we’ll unlock insights in less time and for less money than before.”
Earlier this year Networked Insights completed a second round of funding totalling $5m from existing investor Kengosa Capital Partners, who put $4m into the firm when it was founded in 2007.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Spalding Goobey Associates
Quantitative Research Consultant – Independent Consultancy
£35–37,000
Resources Group
Research Executive – Custom Research and Consulting (Healthcare Tech)
£27,000–£35,000 + Bens
Resources Group
Qualitative Research Manager– London / Hybrid working
£37–43,000 + good benefits
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments