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Opinion
Whatever happened to ED&I?
Equality, diversity and inclusion will not simply take care of itself, and change requires collective responsibility from the sector.
Mark Thorpe
News
NIQ and McDonald’s launch cultural analysis tool
Consumer intelligence company NIQ has partnered with fast food giant McDonald’s on adding cultural resonance metrics to its advertising testing platform.
Feature
Learning from nature, investing in people and ownership culture can future-proof the insight function
Rethinking the way in which insight organisations operate is key to meeting the sector’s challenges, and a session at the recent MRS annual conference heard from three agencies about how businesses can change and future-proof their internal processes.
Katie McQuater
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Senior Research Manager – Government & Social clients
£40–50,000 + great benefits
Resources Group
Associate Research Director – Focus on Ad hoc studies! – Innovative Insight Consultancy
£45,000–£55,000 + great benefits
Resources Group
Senior Research Executive – Quantitative –Strategy & Insight Consultancy
£33,000–£37,000 + strong benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Senior Research Manager – Government & Social clients
£40–50,000 + great benefits
Resources Group
Associate Research Director – Focus on Ad hoc studies! – Innovative Insight Consultancy
£45,000–£55,000 + great benefits
Resources Group
Senior Research Executive – Quantitative –Strategy & Insight Consultancy
£33,000–£37,000 + strong benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON