News16 May 2024

MRS Delphi Group releases synthetic data report

Synthetic data could be a valuable addition to the market research industry, according to a new report from the MRS Delphi Group.

News16 May 2024

Directions appoints president and CEO

Beth Finn has been named as the new chief executive officer and president at insights company Directions Inc, replacing Jim Lane, who will retire at the end of the year.

News16 May 2024

Factworks names senior director

Market research agency Factworks has appointed James Crease as senior director.

News16 May 2024

Barb issues 'big data' invitation to tender

Television audience measurement body Barb has issued the final part of its invitation to tender for the next version of its audience measurement service, with plans to expand its work with big data and panel data.

News16 May 2024

Luke Perry replaces Peter Totman as Jigsaw's head of qual

Liam Kay-McClean

Global strategic insight agency Strat7 Jigsaw has promoted Luke Perry to replace Peter Totman as head of qualitative research.

News16 May 2024

Savanta-owned Explorer Research expands to UK

Katie McQuater

North American shopper insights agency Explorer Research is expanding to London following its acquisition by Savanta. 

Feature15 May 2024

Thinking for yourself: How insight fuels The Economist

Katie McQuater

Research is the backbone of The Economist’s subscription strategy. From launching a paywalled podcast to integrating user experience research, Seema Hope tells Katie McQuater how insight is fuelling the free-thinking media brand 

Opinion15 May 2024

Who really cares? The politics surrounding social causes

The research industry must help brands understand attitudes to social purpose if they are to engage with consumers

News15 May 2024

System1 releases consumer emotion tool for new product ideas

Creative effectiveness platform System1 has launched a platform to measure consumers’ emotional responses to new products and branding.

News15 May 2024

Stravito appoints three

Enterprise insights platform Stravito has made three appointments, including former Burberry employee Ross Dempsey as director of insights engagement and Monica Öberg as vice president of people.

News15 May 2024

Daivid hires data science head

UK & US – Global effectiveness platform Daivid has appointed Eli Drake as head of data science

News15 May 2024

Forsta launches experience tool for retailers

Human experience technology platform Forsta has created a set of insights tools to help unify retailers’ customer, employee and brand data.

News15 May 2024

StackAdapt names chief marketing officer

Multi-channel advertising platform StackAdapt has appointed Ryan Nelsen as chief marketing officer.

News14 May 2024

Partnership arranged between Netquest and SightX

Panel provider Netquest and artificial intelligence consumer insights platform SightX have agreed a strategic partnership.

News14 May 2024

Dentsu creates chief experience officer role

Media company Dentsu UK and Ireland has appointed Indy Saha to the newly-created role of chief experience officer and join its senior leadership team.

News14 May 2024

Oxford study finds correlation between internet use and higher wellbeing

Katie McQuater

Internet use is statistically associated with higher levels of psychological wellbeing, according to research from the Oxford Internet Institute.

News14 May 2024

Trust in official stats remains high, report finds

Liam Kay-McClean

There are high levels of trust in official statistics among the public, with 87% trusting the Office for National Statistics ( ONS), according to the latest Public Confidence in Official Statistics report.

News14 May 2024

Sensu Insight establishes universities tracker

Research and measurement consultancy Sensu Insight has partnered with Universities UK to develop a universities sector tracker for the higher education sector.

News13 May 2024

Alexander Wheatley joins The Doyle Collection

Hotel company The Doyle Collection has appointed Alexander Wheatley as head of customer insights and data.

Opinion13 May 2024

What can the qual researcher learn from 'progressive politics'?

Peter Totman

What is the role of a social justice lens within qualitative research?

News13 May 2024

Sprinklr creates AI customer feedback management tool

US – Customer experience management platform Sprinklr has launched an artificial intelligence ( AI) survey tool for customer feedback management.

News13 May 2024

InnovateMR expands APAC MD role to include India

Market research provider InnovateMR has added oversight of the company’s India operations to Sandeep Singh, managing director, Asia-Pacific.

News13 May 2024

Informa hires group CMO

Information services group Informa has appointed Jill Dougan to the newly created role of group chief marketing officer.

News13 May 2024

Measure Protocol launches consumer insight tool

Consumer intelligence company Measure Protocol has released a tool to provide consumer insights and behavioural data for clients.

News10 May 2024

UK companies see increase in profit warnings

The number of UK-listed companies issuing a profit warning over the past year grew to 18.7%, a percentage point higher than at the height of the 2008 global financial crisis, according to data from EY-Parthenon.

News10 May 2024

Ideally names marketing lead

Customer insights platform Ideally has appointed Maura Halpin to the newly-created role of marketing lead, effective immediately.

News10 May 2024

Beesy creates AI model for behavioural science analysis

Applied behavioural science insights agency Beesy has launched a custom-built artificial intelligence ( AI) analysis model for healthcare research.

News10 May 2024

On Device hires finance director

Global brand measurement company On Device has appointed Matt Earle as finance director.

News9 May 2024

Livepanel launches synthetic data-based platform

Mobile panel and synthetic data firm Livepanel has launched a synthetic survey data generation tool.

Opinion9 May 2024

Lorna Tilbian: Wake up, London!

The Impact columnist looks at examples of value creation via partial sales that highlight the discrepancy between the sum of the parts and the whole.

News9 May 2024

TV panels 'critical' element of audience measurement, says report

Consumer research panels will remain a vital part of the television audience measurement industry for the foreseeable future despite significant changes to the media landscape in the past few years, according to a report by CIMM.

News9 May 2024

Ipsos appoints partner for Strategy3 in India

Ipsos has named Rajashree Ivaturi as partner in its Ipsos Strategy3 management consulting arm in India.

News9 May 2024

Rakuten Insight Global names head of Americas

Rakuten Insight Global, the online market research subsidiary of Rakuten Group, has appointed Steve Lonergan as regional head for the Americas.

News9 May 2024

Kantar Media hires Lucy Bristowe as UK and western Europe CEO

Liam Kay-McClean

Audience measurement and data company Kantar Media has appointed Lucy Bristowe as chief executive officer for UK and western Europe.

News8 May 2024

The Trade Desk and Roku agree partnership

Global advertising technology company The Trade Desk has partnered with streaming platform Roku to help advertisers plan, buy and measure television streaming media.

News8 May 2024

Comscore revenue drops in Q1

Revenue at media evaluation firm Comscore fell in the first quarter of 2024 with a net loss of $1.1m for the first three months of the year, according to the company’s financial results.

News8 May 2024

GM joins CRNRSTONE

CRNRSTONE, the research and data arm of marketing agency Bastion, has appointed Nathan Saville as general manager based in its Sydney office.

News8 May 2024

Veridata Insights hires chief panel officer

Global market research and insights provider Veridata Insights has named Heather White as chief panel officer.

News8 May 2024

Wood Mackenzie names CEO

Data and insight agency for the energy and renewables industry Wood Mackenzie has appointed Jason Liu as chief executive officer.

News7 May 2024

Ayda launches new research operations tools

Research operations platform Ayda has created a new set of tools to help improve the user experience for research clients.

News7 May 2024

QualifyAI and Firefish partner on automated qual

Artificial intelligence and qualitative research company QualifyAI has agreed an exclusive partnership with research firm Firefish.

News7 May 2024

Social media becomes the world's largest advertising channel

Social media has become the largest advertising channel worldwide, with forecasted investment in platforms expected to rise 14.3% to $247.3bn year-on-year by the end of 2024, according to Warc Media.

News7 May 2024

FlexMR creates stakeholder engagement service

Insight agency FlexMR has launched a service to help client insight teams alter how market research is communicated to stakeholders and encourage more regular interaction with insight.

Feature7 May 2024

At the ballot box: Polling and democracy in 2024

Liam Kay-McClean

Almost half the world’s population have the opportunity to vote in 2024. How is the polling industry keeping an eye on voting trends?

News7 May 2024

Work needed on AI copyright, writes Lords committee chair

The government’s AI policies regarding copyright are “inadequate and deteriorating”, according to a letter from Baroness Stowell, chair of the House of Lords Communications Committee.

News3 May 2024

Focus on providing information not data, say Delta Airlines and American Express CEOs

Liam Kay-McClean

Researchers need to focus on the “so what” when providing data to business leaders, the CEOs of Delta Airlines and American Express told the Qualtrics X4 conference.

News3 May 2024

IFF Research makes raft of promotions

Independent social and market research agency IFF Research ( IFF) has promoted 16 employees.

News2 May 2024

Echo Research acquires Reputation Dividend

Global research agency Echo Research has acquired corporate reputation and brand research consultancy Reputation Dividend.

News2 May 2024

Promotions at InnovateMR and Ivy Exec

Market research solutions provider InnovateMR has promoted Chris Young to senior vice-president, global head of sales, and made two promotions within the Ivy Exec business.

News2 May 2024

TRA makes raft of new hires in Australia

Insights and research agency TRA has appointed six new hires in its Sydney and Melbourne offices.

Opinion2 May 2024

How stand-up has helped my research career

From being more courageous to going with the flow, Amanda Hammond talks about what she has learned from stand-up comedy and applied to her life in research.

News2 May 2024

Trust in research companies stable, but AI poses reputational risks to sector

Katie McQuater

Public trust in market research organisations remains positive, but concerns over AI could negatively impact the trust people place in research companies, according to the GRBN Global Trust Survey 2024.

News2 May 2024

Two senior hires at Basis

Insights consultancy Basis Research has appointed Ian Bramley as head of quant and Karsten Shaw as head of data science and analytics.

News2 May 2024

Opinium names staff equity partners

Strategic insight agency Opinium has made 10 more of its employees equity partners in the business.

News2 May 2024

Qualtrics expands AI and market research tools

Liam Kay-McClean

Experience management firm Qualtrics has launched various artificial intelligence features across a range of platforms, including tools to provide insights in market trends and consumer needs.

News2 May 2024

OpenAI seeking to mitigate risks of more powerful AI models

Liam Kay-McClean

The next version of ChatGPT will be a “step change” in capabilities from previous models, and the company is actively seeking to mitigate any potential risks from more powerful artificial intelligence ( AI), according to Mira Murati, chief technology officer at OpenAI.

News1 May 2024

Senior hires at Freemavens

Strategy and insights agency Freemavens has made two appointments within its client services team, tapping individuals from Kantar and Dunnhumby.

News1 May 2024

Nominations for 2024 Research Heroes set to close

Nominations are under way for this year’s MRS Research Heroes programme, with just under a week left to nominate individuals for inclusion.

News1 May 2024

UK consumer confidence edges up in April

Consumer confidence in the UK showed an improvement in April, with an increase of two points, according to GfK’s Consumer Confidence Index.

News1 May 2024

Amazon and Pinterest execs join Tesco media and insight platform

Tesco’s media and insight platform, a partnership between the supermarket and data science company Dunnhumby, has appointed Steve Edwards as head of agency and Russell Franklin as head of client business development.

News1 May 2024

Blue Yonder expands team with five new hires

Leeds-based market research agency Blue Yonder Research has appointed five trainees to its R&D insight, qual, fieldwork and data science teams.

News1 May 2024

Charity funds PhD research on accessible transport

National disability charity the Motability Foundation has awarded PhD scholarship grants to three doctoral candidates, with lived experience of disability, to undertake research into accessible transport.