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News and opinion about how media, film and TV is using research and insight to connect with audiences.
News
Former Kantar chief scientist Mitch Eggers joins Daivid
Creative effectiveness platform Daivid has appointed Mitch Eggers, formerly chief scientist at Kantar.
News
Senior changes at Kantar TGI and insight
Kantar has changed its senior leadership for its TGI and insight businesses, with Rachel Macey promoted to managing director, TGI and insight, UK and Ireland.
News
Ad spend rose 6.1% in 2023
There was a 6.1% increase in investment in the UK advertising market in 2023, rising to a total £36.6bn, according to the latest AA and Warc expenditure report.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Spalding Goobey Associates
Senior Consultant – Public and Corporate Affairs – Research/Strategy Consultancy
£40 – 44,000 + Bens
Resources Group
Senior Research Executive – Quantitative –Strategy & Insight Consultancy
£33,000–£37,000 + strong benefits
Resources Group
Associate Research Director – Focus on Ad hoc studies! – Innovative Insight Consultancy
£45,000–£55,000 + great benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Spalding Goobey Associates
Senior Consultant – Public and Corporate Affairs – Research/Strategy Consultancy
£40 – 44,000 + Bens
Resources Group
Senior Research Executive – Quantitative –Strategy & Insight Consultancy
£33,000–£37,000 + strong benefits
Resources Group
Associate Research Director – Focus on Ad hoc studies! – Innovative Insight Consultancy
£45,000–£55,000 + great benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON