Alison Macleod of the excellent Human Element blog brings us this marvellous case study in DIY research disaster (link below). It could almost be a setup for a joke: “These two academics walk into an online community…”
Execpt the academic credentials are a little…. shaky. And the questionnaire is a nightmare. And they don’t mention the research is for a book deal about “netporn”.
Something to brighten up your Friday, anyway. Whatever difficulties you’re having with respondents, they won’t compare to this.
Tom Ewing
I work at Kantar Operations, thinking about social media, market research and their overlap. I write more widely about this stuff at Blackbeard Blog. I'm also a music critic and bear the scars from many years running online communities.Recent Posts
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Readers' comments (1)
Darren-Mark Noyce | 7-Sep-2009 11:53 am
Best avoided at all costs...
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