Reporter's Notebook
All posts from: October 2009
Gunning for market research
Those creatives are at it again - regaling us with another tale of how artistic bravery and uniqueness of vision prevailed over market research studies intent on forcing a company to play it safe; to stick with the tried and tested and balk at the new.
Between an MROC and a hard place
Flicking through Forrester’s latest report on online communities yesterday, it occurred to me that the term ‘market research online community’ (or MROC) has gained some traction in this nascent area.
