Timing set for newspaper audience measurement system

Specialist media consultancy Mediatique will manage the process supported by an industry advisory group chaired by Jed Glanvill of Glanvill & Co.

The deadline for submissions under the RFP will be 5 December 2014 and the new system will be trialled from mid-2015.

The UK’s newspaper publishers, in co-operation with consumer magazine publishers, leading advertisers and agencies, are conducting a wide-ranging review of audience measurement for published media brands and aim to introduce a new system of measurement across multiple platforms from early 2016.

The advisory group is made up of the Newspapers Publishers Association (NPA) and industry bodies, the IPA, ISBA and PPA.  

Rufus Olins, Newsworks CEO, said: “The RFP process will be rigorous, objective, inclusive and fair. All stakeholders have agreed that the measurement system for published media and their digital variants has not sufficiently evolved to account for an increasingly multi-platform environment. We are seeking to establish a new measurement system for published media in the UK, capable of tracking readership and use across multiple platforms and securing consistent measures of engagement applicable across the industry.”