Technology news
GfK MRI launches syndicated ad measurement service for digital mags
US— GfK MRI is launching a syndicated service, Starch Digital, to measure the readership and effectiveness of advertising in digital consumer magazines.
Flurry Analytics adds HTML5 support
US— Flurry Analytics, a free analytics tool for mobile app developers, now also supports HTML5.
Millward Brown and Affectiva link for facial analysis technology
US— Millward Brown has formed a partnership with emotion-measurement technology company Affectiva to add facial expression analysis to its TV ad copy evaluation tool, Link.
ComScore launches ad validation tool
US— Online audience measurement firm ComScore has introduced a way of measuring whether internet users have had a chance to see digital ads that are delivered to their computer.
Toluna adds DIY functions to iPhone and iPad apps
UK— Toluna has updated its iPhone and iPad apps to incorporate its QuickSurveys DIY offering.
Collaborative platform goes public with Unilever-backed project
UK/US— Unilever is lending its support to an open-access research project that aims to get people talking about the barriers organisations face in adopting social media practices and how to overcome them.
What are you looking at? CrowdOptic wants to know
US— A company has developed a mobile application that tracks where fans at sporting events are aiming their mobile phone cameras so as to monitor shifts in their focus of attention.
Decooda builds API for sentiment analysis platform
US— Decooda, a marketing technology firm, has built an API to allow companies to upload or stream social media data directly into its own sentiment analysis platform.
AskYourTargetMarket launches free service
US— Self-service online research provider AskYourTargetMarket has launched a free service where users can carry out surveys with friends, colleagues, clients or social media contacts.
ICM adds crisis management service
UK— ICM Research has launched a new crisis management service to help clients deal with events that can affect both the brand and its bottom line.
TNS moves virtual shopping online with Actisku deal
UK— TNS is partnering with French software developer Actisku to develop online virtual retail environments for shopper research projects.
Omniture founder's new BI business bags $20m funding
US— Omniture co-founder Josh James has secured $20m in funding for his new venture, Domo, which supplies SaaS (software as a service) business intelligence systems.
Komli opens lab to drive ad targeting innovation
INDIA— Digital media network and audience measurement firm Komli Media has launched a technology centre aiming to use research and data analytics to come up with new ways of targeting ads.
Nipo Software and MARSC combine research tools
UK— Survey software maker Nipo and panel management software firm MARSC have combined their products to create a “seamless” package.
iPinion unveils mobile behaviour tracking app
US— Mobile survey software developer iPinion has launched an app that tracks people’s usage of mobile devices.
$8m funding for marketing software firm ThinkVine
US— ThinkVine has closed an $8m Series C round of financing to support sales and development of its marketing planning and sales forecasting software.
Big Brother Watch turns its gaze on Path Intelligence
UK— Privacy campaign group Big Brother Watch has joined calls for Path Intelligence to move to an opt-in model for its shopper tracking system, which uses mobile phone signals to monitor how people move around retail environments.
Networked Insights and IPG partner for social TV analysis
US— Networked Insights and IPG Mediabrands have partnered to launch a service that identifies which TV shows a brand’s audience is watching by analysing real-time social media data.
Invision adds Nielsen's online campain ratings to TV planning tool
US— Advertising technology firm Invision has struck a partnership with Nielsen to incorporate the latter’s online campaign ratings into its advertising planning and sales platforms.
InsightExpress strikes another Ignite deal
US— InsightExpress has expanded its Ignite CPG offering through a partnership with Kantar Shopcom, similar to a deal agreed with SymphonyIRI last week.
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InsightExpress, SymphonyIRI partner on ad impact
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Facts taps Snap for mobile data uploads
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InsightExpress gauges ad effectiveness on tablets
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Dapresy says GfK software deal is biggest ever
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ChatCloud MD Shuker resigns
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Carrier IQ warned of lawsuit risk
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Senator's privacy fears halt shopper tracking trial
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Napkin Labs launches Facebook co-creation app
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Synovate uses Track & Trace tech to study shopper behaviour
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Forbes Consulting uses images to access emotions
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SAP becomes NetBase social analytics reseller
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VideoHub incorporates Nielsen's online GRPs
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Tech firm hacks Kinect for shopper analytics
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Say Media and Quantcast target 'live-TV avoiders'
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Passenger launches iPhone community app
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Confirmit incorporates Clarabridge text analytics
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GfK partners with Revelation for online qual software
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Vision Critical signs Animux as Sparq partner
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Ipsos Loyalty launches mobile panel
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Social media filter DataSift in US launch
Technology in focus
Gone in a Flash
Adobe’s decision to halt development of the mobile Flash plugin will shape the course of rich content development in online surveys, says Jason Cazes of Kinesis Survey Technologies.
Trials and triangulations
Jeffrey Henning reports from the Association of Survey Computing conference where the focus is on balancing the possibilities of technology, the expectations of clients and the requirements of respondents.
SODA adds a dash of mobile fizz to Confirmit's platform
Tim Macer assesses the implications for software users of the Confirmit/Techneos merger.
Working at the speed of silicon
Good research requires man and machine to work in harmony. Tim Macer offers advice for getting the most out of technology.
Behind the sofa
Simon Lidington thinks researchers have forgotten the art of conversation. Turns out all you need is a sofa, a video camera and some cool interactive transcript technology to get people talking.
Mobile research growing up fast
Chairing the second day of the third Mobile Research Conference I set myself the task of presenting a round-up of the new ideas at the end of the day. Here’s a write-up of what I verbalised at the close of a fascinating day. It shows that mobile research is growing up up fast.