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Tuesday, 04 August 2015

GfK enhances real-time customer experience insight tool


The latest iteration of GfK Echo includes a predictive analytics capability and real-time, on demand customer insights.

Read Group to launch data management platform


The platform will provide real-time access to a combination of lifestyle data, media consumption and transactional data.

Microsoft launches DIY Pulse for Market Research


Bing Pulse for Market Research is a real-time solution for live content rating, surveys and response groups.

Non-mobile-friendly sites see 10% fall in traffic


Following Google’s change to its search algorithm in April, sites that remain unoptimised for mobile have seen a loss in traffic during Q2 2015, according to a new report.

Winkle adds emotion analytics to concept screener


Innovation insight agency Winkle has introduced Pansensic, an emotion analytics tool, to its Concept Screener offer.

VoxPopMe launches video theme explorer tool


Theme Explorer uses thematic analysis to organise video content into themes.

Facebook news feed algorithm to include time spent on stories


The algorithm controlling what appears in users’ news feeds has been updated to take into account how much time they spend viewing a story.

Instagram steps up advertising offer


Picture-based social media platform is to introduce demographic targeting and buttons allowing users to make purchases, install apps and sign up for a service within the app.

ComScore introduces combined mobile measurement


The company is replacing its MobiLens and TabLens products with MobiLens Plus, which provides insights into combined smartphone and tablet usage.

54% of UK homes now own a tablet


New research from Ofcom reveals that over half of UK households own a tablet device and a further 21% say they are likely to get one within the next 12 months.

Twitter offers event targeting


New feature, available now, includes a calendar highlighting major events; event activation; and an insight tool providing audience data from the previous year.

Emogi launches brand sentiment data platform


Data company emogi provides ‘emotionally enriched advertising and data products’ to marketers.

MetrixLab adds norms to mobile ad pre-testing


Benchmarking specific to mobile ads is now available in the US, Europe and Asia as part of MetrixLab’s mobile-in-mobile ad copy testing.

Ads blocked by 15% of Britons


The UK Internet Advertising Bureau’s Ad Blocking report shows that one in seven adults block ads mainly because they find them interruptive or annoying.

Unilever's Foundry50 recognises market research tech startups


ZappiStore, Stashmetrics, Relative Insight, LivingLens and Realeyes are among the market research and analytics companies named as the world’s top tech startups in Unilever’s Foundry50.

Networked Insights launches Pinpoint


Pinpoint, delivered through Networked Insights’ Kairos platform, is designed to allow marketers to quickly determine why a metric is up or down.

Facebook opens Parisian AI centre


The latest Facebook AI Research (FAIR) facility will focus on long-term research projects in image recognition, natural language processing and speech recognition.

Kantar Media introduces digital planning tool


TGI Digital Planner uses Kantar Media’s TGI insights into consumer online and offline behaviour and consumption in order to identify advertising targets.

Cello Health Insight relaunches online community platform


The healthcare market research agency has redesigned its qualitative online community platform, eVillage.

Exterion Media launches Tech Research Hub


The free interactive online dashboard is designed to help marketers understand the technology preferences and habits of “urban consumers”.

Technology in focus

Research firms reveal nine month technology lag (and a secret affair with the Mac)


It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.