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Wednesday, 01 April 2015

Nielsen to offer Netflix and Amazon Prime data by mid 2015

27-Mar-2015

The TV audience measurement company has been testing technology that measures Netflix and Amazon audiences by listening to shows via its set-top boxes.

Kinetic and #ogilvychange announce BE planning tool

25-Mar-2015

The Alfresco Labs is an out-of-home behavioural economics planning tool based on 18 months of behavioural change research.

Facebook opens its data firehose

12-Mar-2015

The launch of topic data, an analytics tool developed with DataSift, will allow a select group to access Facebook’s data for marketing insights.

ComScore launches mobile audience measurement tool

26-Feb-2015

Mobile Metrix combines passive on-device measurement via mobile panels with census-level data to provide insights into mobile media usage across apps and mobile browsing.

Mobile privacy and brand safety top challenges for mobile advertising

20-Feb-2015

The IAB Agency Snapshot study has revealed that one in two media agency employees want to know more about complying with mobile privacy and brand safety on mobile.

CMNTY launches tailored community marketplace

13-Feb-2015

CMNTY Market offers an “online shopping approach” to configuring community platforms.

Critical Mix launches daily omnibus

10-Feb-2015

The daily omnibus service, kNOW, allows researchers to take a pulse among a nationally representative sample, seven days a week.

Bonamy Finch updates smartphone app for quant

5-Feb-2015

Consumer insight and analytics company Bonamy Fitch has launched a new version of its smartphone app to show the significance of quantitative data.

Summit launches predictive analytics platform

22-Jan-2015

Forecaster combines internal and external data to predict the likely sales from a given marketing spend.

Developed markets 'less positive towards personal tech'

20-Jan-2015

A new survey from Microsoft has revealed significantly different attitudes towards personal technology between customers in developed markets and those in developing ones.

Starcom MediaVest expands PACE panel

25-Mar-2015

Global media comms agency Starcom MediaVest Group (SMG) has announced the expansion of its consumer knowledge platform PACE panel.

Millward Brown launches digital ad copy-testing tool

24-Mar-2015

Brand and media comms research consultancy Millward Brown has released LinkNow for Digital, a copy-testing solution for digital advertising.

Verve adds iBeacon tech to community panel app

5-Mar-2015

Panel research company Verve has added Apple’s iBeacon bluetooth-based location technology to its Community Panel app to extend its retail research opportunities.

LinkedIn launches ad network

23-Feb-2015

Professional social networking site LinkedIn has announced it is partnering with AppNexus to launch a global display advertising network to deliver ads based on both its data and a network of 2500 other B2B sites.

Mobile marketers 'need to be wary of data accuracy'

17-Feb-2015

Location-based marketing platform Thinknear found a 7% decrease in location accuracy from Q3 to Q4 2014, blaming it on apps that were “new to the programmatic ecosystem”.

IAB Europe releases guidance on viewable impressions

12-Feb-2015

Newly-published white paper reveals trends on viewable impressions across Europe, as well as stakeholder perspectives, key definitions and terms, and technical, commercial and quality considerations.

Taptica launches mobile ad analytics tool

9-Feb-2015

Tool provides insight into mobile user behaviour and demographics to enable mobile ad campaign targeting.

Cint launches self-service sample supply management solution

3-Feb-2015

Access Pro gives users full control over the research project process, from pricing and feasibility to delivery.

ComScore launches multi-device video measurement platform

21-Jan-2015

Video Metrix Multi-Platform provides unduplicated desktop, smartphone, tablet and over-the-top video audience measurement.

App Annie launches app user trends product

14-Jan-2015

Usage Intelligence provides metrics such as active users, time spent, usage frequency and retention.

Technology in focus

Research firms reveal nine month technology lag (and a secret affair with the Mac)

14-Oct-2014

It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.