The TV audience measurement company has been testing technology that measures Netflix and Amazon audiences by listening to shows via its set-top boxes.
The Alfresco Labs is an out-of-home behavioural economics planning tool based on 18 months of behavioural change research.
The launch of topic data, an analytics tool developed with DataSift, will allow a select group to access Facebook’s data for marketing insights.
Mobile Metrix combines passive on-device measurement via mobile panels with census-level data to provide insights into mobile media usage across apps and mobile browsing.
The IAB Agency Snapshot study has revealed that one in two media agency employees want to know more about complying with mobile privacy and brand safety on mobile.
CMNTY Market offers an “online shopping approach” to configuring community platforms.
The daily omnibus service, kNOW, allows researchers to take a pulse among a nationally representative sample, seven days a week.
Consumer insight and analytics company Bonamy Fitch has launched a new version of its smartphone app to show the significance of quantitative data.
Forecaster combines internal and external data to predict the likely sales from a given marketing spend.
A new survey from Microsoft has revealed significantly different attitudes towards personal technology between customers in developed markets and those in developing ones.
Global media comms agency Starcom MediaVest Group (SMG) has announced the expansion of its consumer knowledge platform PACE panel.
Brand and media comms research consultancy Millward Brown has released LinkNow for Digital, a copy-testing solution for digital advertising.
Panel research company Verve has added Apple’s iBeacon bluetooth-based location technology to its Community Panel app to extend its retail research opportunities.
Professional social networking site LinkedIn has announced it is partnering with AppNexus to launch a global display advertising network to deliver ads based on both its data and a network of 2500 other B2B sites.
Location-based marketing platform Thinknear found a 7% decrease in location accuracy from Q3 to Q4 2014, blaming it on apps that were “new to the programmatic ecosystem”.
Newly-published white paper reveals trends on viewable impressions across Europe, as well as stakeholder perspectives, key definitions and terms, and technical, commercial and quality considerations.
Tool provides insight into mobile user behaviour and demographics to enable mobile ad campaign targeting.
Access Pro gives users full control over the research project process, from pricing and feasibility to delivery.
Video Metrix Multi-Platform provides unduplicated desktop, smartphone, tablet and over-the-top video audience measurement.
Usage Intelligence provides metrics such as active users, time spent, usage frequency and retention.
Technology in focus
It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.