Panorama visualises information on owned media, earned media and search reputation on a single page.
A study using neuro imaging techniques has revealed that memory-encoding activity peaked at a higher level for interactive ads than traditional mid-page units (MPU).
Growth in subscriptions of video on demand (VOD) services such as Netflix and Amazon Prime has been solely due to the over 35-year-olds.
Digital multi-screen media measurement company Verto Analytics has released Verto Content Watch, a service for media companies to measure net reach of content across all digital devices for multi-screen audiences.
Kantar Media has released TGI Audience Snapshot app, designed for commercial and media sales teams to source and showcase media inventory.
The audience insights provider will integrate Gnip’s search capability in order to segment audience members based on affinity analysis.
The company has announced the integration of beacon technology into its survey programmes via client apps.
Spotify for Brands is launching Playlist Targeting, enabling brands to target audience segments based on the particular ‘mood’ of playlists.
The Experience Analytics Platform captures qualitative data, structures it and allows users to run analytics on it.
Research Opinion Poll is a lead generation platform that collects customer information, including key demographics and buying behaviour.
Ipsos’ overnight concept testing offer InnoQuest now includes dual concept testing and an optimisation function.
Tech survey research company SSI has launched SSI Proximity Sample, a geo-location product that combines location and behavioural data.
Israeli start-up Shine has developed software that prevents advertising from loading in web pages and apps.
The sample company has applied Imperium’s Verity respondent validation platform across its US panel.
A majority of research firms are supporting mobile participation and just under a third have most of their online surveys mobile-enabled.
The Ad Personality Profile metric identifies the most influential creative characteristics of ads.
The company has announced the launch of a number of geo-localised research tools, the first of which uses Google Opinion Rewards.
This year will see the (non-voice) time spent on mobile devices overtake that spent on desktops and laptops, according to latest estimates.
The company has announced the integration of its text analysis software, WordStat, with data analysis and statistical software, Stata.
CAPI for Android is an interviewer based app that allows interviewers to conduct surveys without an internet connection.
Technology in focus
It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.