Consumers will see more TV ads backed up with reminder and reinforcement messages on digital devices, according to predictions from Millward Brown.
Four in five women (83%) will actively use connected technology in their daily lives according to a study from online research and survey tech provider, Toluna.
Sub-Saharan Africa is the fastest growing region in the world for mobile connectivity, with subscribers expected to reach half a billion by 2020, according to a new report.
The introduction of more sensors to mainstream products will necessitate new user interfaces like voice, gesture, eye-tracking and neural, according to a new study from ABI Research.
New research tools can be integrated into apps that interact with in-store beacons, which transmit retail information and can request shopper feedback.
Cross-Tab Marketing Services has launched a project management and MR service automation platform, Promise.
Use of smartphones and tablets by children aged 4-14 in the US “outpaces” usage of all other consumer electronic devices, according to new research.
Company announces that its advanced-research arm, Google X, is developing a drone delivery system, similar to that of Amazon.
Growth in ownership among US consumers driven by video usage, according to new research from NPD Group.
Supermarket shopping and comparison website mySupermarket has launched mySupermarket Insights so marketers can track campaign impact and sales performance in real-time.
Meta has developed TouchPoints Smart, a bespoke visualisation tool, for the Institute of Practitioners in Advertising (IPA).
Marks & Spencer has used Labor Link mobile technology to gather feedback from 64,320 workers in five countries.
Localz, which uses positioning technologies including Apple’s iBeacons, WiFi and GPS to calculate a shopper’s location, has been awarded £100k in investment from JLAB.
ComScore’s GSMA Mobile Media Metrics service will cease production at the end of the year, to be replaced by Mobile Metrix.
Market research technology firm 20/20 Research has introduced a virtual reality platform that will allow researchers to simulate shopping environments and consumer behaviour.
Technology in focus
It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.