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Wednesday, 01 April 2015

Nielsen to offer Netflix and Amazon Prime data by mid 2015


The TV audience measurement company has been testing technology that measures Netflix and Amazon audiences by listening to shows via its set-top boxes.

Kinetic and #ogilvychange announce BE planning tool


The Alfresco Labs is an out-of-home behavioural economics planning tool based on 18 months of behavioural change research.

Facebook opens its data firehose


The launch of topic data, an analytics tool developed with DataSift, will allow a select group to access Facebook’s data for marketing insights.

ComScore launches mobile audience measurement tool


Mobile Metrix combines passive on-device measurement via mobile panels with census-level data to provide insights into mobile media usage across apps and mobile browsing.

Mobile privacy and brand safety top challenges for mobile advertising


The IAB Agency Snapshot study has revealed that one in two media agency employees want to know more about complying with mobile privacy and brand safety on mobile.

CMNTY launches tailored community marketplace


CMNTY Market offers an “online shopping approach” to configuring community platforms.

Critical Mix launches daily omnibus


The daily omnibus service, kNOW, allows researchers to take a pulse among a nationally representative sample, seven days a week.

Bonamy Finch updates smartphone app for quant


Consumer insight and analytics company Bonamy Fitch has launched a new version of its smartphone app to show the significance of quantitative data.

Summit launches predictive analytics platform


Forecaster combines internal and external data to predict the likely sales from a given marketing spend.

Developed markets 'less positive towards personal tech'


A new survey from Microsoft has revealed significantly different attitudes towards personal technology between customers in developed markets and those in developing ones.

Starcom MediaVest expands PACE panel


Global media comms agency Starcom MediaVest Group (SMG) has announced the expansion of its consumer knowledge platform PACE panel.

Millward Brown launches digital ad copy-testing tool


Brand and media comms research consultancy Millward Brown has released LinkNow for Digital, a copy-testing solution for digital advertising.

Verve adds iBeacon tech to community panel app


Panel research company Verve has added Apple’s iBeacon bluetooth-based location technology to its Community Panel app to extend its retail research opportunities.

LinkedIn launches ad network


Professional social networking site LinkedIn has announced it is partnering with AppNexus to launch a global display advertising network to deliver ads based on both its data and a network of 2500 other B2B sites.

Mobile marketers 'need to be wary of data accuracy'


Location-based marketing platform Thinknear found a 7% decrease in location accuracy from Q3 to Q4 2014, blaming it on apps that were “new to the programmatic ecosystem”.

IAB Europe releases guidance on viewable impressions


Newly-published white paper reveals trends on viewable impressions across Europe, as well as stakeholder perspectives, key definitions and terms, and technical, commercial and quality considerations.

Taptica launches mobile ad analytics tool


Tool provides insight into mobile user behaviour and demographics to enable mobile ad campaign targeting.

Cint launches self-service sample supply management solution


Access Pro gives users full control over the research project process, from pricing and feasibility to delivery.

ComScore launches multi-device video measurement platform


Video Metrix Multi-Platform provides unduplicated desktop, smartphone, tablet and over-the-top video audience measurement.

App Annie launches app user trends product


Usage Intelligence provides metrics such as active users, time spent, usage frequency and retention.

Technology in focus

Research firms reveal nine month technology lag (and a secret affair with the Mac)


It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.