While connected TV advertising budgets remain small in the US, 48% of advertisers who use the medium plan to spend more on it next year, according to a new report.
Apple is hot on the heels of wearables market leader Fitbit, having sold 3.6 million units in Q2 2015, just 0.8m behind Fitbit’s 4.4m.
The data analytics outsourcing market is predicted to grow about 30% between 2015 and 2019 according to the latest report from Technavio.
New analysis of ad impressions during Q2 2015 suggests that 12.2% were fraudulent, costing advertisers more than £277m of their online budgets.
Google has filed new patents indicating that it plans to change the way it ranks content and measures ad viewability.
Klondike uses natural language processing algorithms to analyse online and offline text data.
Roundtable Interview Conversation Kickstarter (RICK) mixes qualitative and quantitative methods with instantaneous reporting.
Using cookies alone to measure ad reach can typically lead to an overstatement of reach of around 58%, according to an ad measurement expert.
New feature, available now, includes a calendar highlighting major events; event activation; and an insight tool providing audience data from the previous year.
The platform will provide real-time access to a combination of lifestyle data, media consumption and transactional data.
Toluna Mobile Member App allows users to participate in surveys on-the-go, as well as to post their own questions to the Toluna community.
Turkey, Mexico and Brazil lead the countries where consumers firmly agree that look and style of new tech gadgets is important when buying new tech.
Researchers can now code PDF articles and group topics in new ways following demand from users.
Findyr is a technology platform that allows people to request and receive “hyper-local micro data and content from regions around the world”.
Unmetric Sense is a mobile app that allows marketers to monitor competitor activities in real time through a stream of campaign images, videos and hashtags.
Software provider Nice Systems has released a solution allowing companies to use Voice of the Customer (VoC) feedback combined with predictive analytics.
Location audience data company Statiq has released its self serve point of interest directory for geo-behavioural audience profiling, Places.
Mobile market research company MFour Mobile Research has launched its MediaMatch 360° tool integrating media matching technology into media measurement.
The latest iteration of GfK Echo includes a predictive analytics capability and real-time, on demand customer insights.
Data company emogi provides ‘emotionally enriched advertising and data products’ to marketers.
Technology in focus
It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.