The latest iteration of GfK Echo includes a predictive analytics capability and real-time, on demand customer insights.
The platform will provide real-time access to a combination of lifestyle data, media consumption and transactional data.
Bing Pulse for Market Research is a real-time solution for live content rating, surveys and response groups.
Following Google’s change to its search algorithm in April, sites that remain unoptimised for mobile have seen a loss in traffic during Q2 2015, according to a new report.
Innovation insight agency Winkle has introduced Pansensic, an emotion analytics tool, to its Concept Screener offer.
Theme Explorer uses thematic analysis to organise video content into themes.
The algorithm controlling what appears in users’ news feeds has been updated to take into account how much time they spend viewing a story.
Picture-based social media platform is to introduce demographic targeting and buttons allowing users to make purchases, install apps and sign up for a service within the app.
The company is replacing its MobiLens and TabLens products with MobiLens Plus, which provides insights into combined smartphone and tablet usage.
New research from Ofcom reveals that over half of UK households own a tablet device and a further 21% say they are likely to get one within the next 12 months.
New feature, available now, includes a calendar highlighting major events; event activation; and an insight tool providing audience data from the previous year.
Data company emogi provides ‘emotionally enriched advertising and data products’ to marketers.
Benchmarking specific to mobile ads is now available in the US, Europe and Asia as part of MetrixLab’s mobile-in-mobile ad copy testing.
The UK Internet Advertising Bureau’s Ad Blocking report shows that one in seven adults block ads mainly because they find them interruptive or annoying.
ZappiStore, Stashmetrics, Relative Insight, LivingLens and Realeyes are among the market research and analytics companies named as the world’s top tech startups in Unilever’s Foundry50.
Pinpoint, delivered through Networked Insights’ Kairos platform, is designed to allow marketers to quickly determine why a metric is up or down.
The latest Facebook AI Research (FAIR) facility will focus on long-term research projects in image recognition, natural language processing and speech recognition.
TGI Digital Planner uses Kantar Media’s TGI insights into consumer online and offline behaviour and consumption in order to identify advertising targets.
The healthcare market research agency has redesigned its qualitative online community platform, eVillage.
The free interactive online dashboard is designed to help marketers understand the technology preferences and habits of “urban consumers”.
Technology in focus
It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.