The introduction of more sensors to mainstream products will necessitate new user interfaces like voice, gesture, eye-tracking and neural, according to a new study from ABI Research.
New research tools can be integrated into apps that interact with in-store beacons, which transmit retail information and can request shopper feedback.
Cross-Tab Marketing Services has launched a project management and MR service automation platform, Promise.
Use of smartphones and tablets by children aged 4-14 in the US “outpaces” usage of all other consumer electronic devices, according to new research.
Company announces that its advanced-research arm, Google X, is developing a drone delivery system, similar to that of Amazon.
uSamp’s on-demand insights platform’s new tool designed to quickly screen new product ideas.
Performly platform designed to allow brands to assess the financial impact of social activity.
Marks & Spencer has used Labor Link mobile technology to gather feedback from 64,320 workers in five countries.
Localz, which uses positioning technologies including Apple’s iBeacons, WiFi and GPS to calculate a shopper’s location, has been awarded £100k in investment from JLAB.
ComScore’s GSMA Mobile Media Metrics service will cease production at the end of the year, to be replaced by Mobile Metrix.
Market research technology firm 20/20 Research has introduced a virtual reality platform that will allow researchers to simulate shopping environments and consumer behaviour.
Affdex Discovery Online offers facial coding technology outside of focus group facilities.
TV viewing measurement provider working alongside Ipsos MORI on trial in 60 homes across the UK.
According to GfK’s Roper Reports Worldwide, 21% of Japan’s internet users feel new technology is ‘a bit beyond them’.
Technology in focus
It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.