This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Thursday, 03 September 2015

Connected TV adspend set to grow despite 'lack of reliable measurement'


While connected TV advertising budgets remain small in the US, 48% of advertisers who use the medium plan to spend more on it next year, according to a new report.

Wearables market grows 223% in Q2 with Apple challenging Fitbit


Apple is hot on the heels of wearables market leader Fitbit, having sold 3.6 million units in Q2 2015, just 0.8m behind Fitbit’s 4.4m.

Global data analytics outsourcing market to reach $3.3bn by 2019


The data analytics outsourcing market is predicted to grow about 30% between 2015 and 2019 according to the latest report from Technavio.

Online fraud costs UK advertisers £277m


New analysis of ad impressions during Q2 2015 suggests that 12.2% were fraudulent, costing advertisers more than £277m of their online budgets.

Google explores new viewability metrics


Google has filed new patents indicating that it plans to change the way it ranks content and measures ad viewability.

Simpson Carpenter launches text data analytics service


Klondike uses natural language processing algorithms to analyse online and offline text data.

Jibunu launches focus group facilitation tool


Roundtable Interview Conversation Kickstarter (RICK) mixes qualitative and quantitative methods with instantaneous reporting.

Cookies are 'a broken source of insight'


Using cookies alone to measure ad reach can typically lead to an overstatement of reach of around 58%, according to an ad measurement expert.

Twitter offers event targeting


New feature, available now, includes a calendar highlighting major events; event activation; and an insight tool providing audience data from the previous year.

Read Group to launch data management platform


The platform will provide real-time access to a combination of lifestyle data, media consumption and transactional data.

Toluna launches mobile survey app


Toluna Mobile Member App allows users to participate in surveys on-the-go, as well as to post their own questions to the Toluna community.

Purchase decisions influenced by look and style of gadgets


Turkey, Mexico and Brazil lead the countries where consumers firmly agree that look and style of new tech gadgets is important when buying new tech.

Quirkos updates text analysis solution


Researchers can now code PDF articles and group topics in new ways following demand from users.

On-demand micro data and content service launches


Findyr is a technology platform that allows people to request and receive “hyper-local micro data and content from regions around the world”.

Unmetric launches competitive intelligence app


Unmetric Sense is a mobile app that allows marketers to monitor competitor activities in real time through a stream of campaign images, videos and hashtags.

Nice Systems launches VoC analytics tool


Software provider Nice Systems has released a solution allowing companies to use Voice of the Customer (VoC) feedback combined with predictive analytics.

Statiq launches geo-behavioural audience profiling tool


Location audience data company Statiq has released its self serve point of interest directory for geo-behavioural audience profiling, Places.

MFour Mobile launches MediaMatch 360°


Mobile market research company MFour Mobile Research has launched its MediaMatch 360° tool integrating media matching technology into media measurement.

GfK enhances real-time customer experience insight tool


The latest iteration of GfK Echo includes a predictive analytics capability and real-time, on demand customer insights.

Emogi launches brand sentiment data platform


Data company emogi provides ‘emotionally enriched advertising and data products’ to marketers.

Technology in focus

Research firms reveal nine month technology lag (and a secret affair with the Mac)


It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.