This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Friday, 19 December 2014

Second screen ad synching predicted to grow rapidly in 2015


Consumers will see more TV ads backed up with reminder and reinforcement messages on digital devices, according to predictions from Millward Brown.

Women embrace connected living tech


Four in five women (83%) will actively use connected technology in their daily lives according to a study from online research and survey tech provider, Toluna.

Sub-Saharan Africa sees fastest mobile growth


Sub-Saharan Africa is the fastest growing region in the world for mobile connectivity, with subscribers expected to reach half a billion by 2020, according to a new report.

Dominance of touchscreen 'will reduce over the next five years'


The introduction of more sensors to mainstream products will necessitate new user interfaces like voice, gesture, eye-tracking and neural, according to a new study from ABI Research.

Kinesis announces beacon research toolkit


New research tools can be integrated into apps that interact with in-store beacons, which transmit retail information and can request shopper feedback.

Cross-Tab launches Promise


Cross-Tab Marketing Services has launched a project management and MR service automation platform, Promise.

Smartphones and tablets key for US kids


Use of smartphones and tablets by children aged 4-14 in the US “outpaces” usage of all other consumer electronic devices, according to new research.

Google launches drone project


Company announces that its advanced-research arm, Google X, is developing a drone delivery system, similar to that of Amazon.

Tablet ownership fastest growing of all connected devices


Growth in ownership among US consumers driven by video usage, according to new research from NPD Group.

mySupermarket launches insights service


Supermarket shopping and comparison website mySupermarket has launched mySupermarket Insights so marketers can track campaign impact and sales performance in real-time.

IPA and Meta announce smartphone data visualisation tool


Meta has developed TouchPoints Smart, a bespoke visualisation tool, for the Institute of Practitioners in Advertising (IPA).

M&S scales up mobile polling to over 60,000 workers


Marks & Spencer has used Labor Link mobile technology to gather feedback from 64,320 workers in five countries.

Micro-location startup wins John Lewis's first tech business incubator


Localz, which uses positioning technologies including Apple’s iBeacons, WiFi and GPS to calculate a shopper’s location, has been awarded £100k in investment from JLAB.

ComScore announces mobile measurement change


ComScore’s GSMA Mobile Media Metrics service will cease production at the end of the year, to be replaced by Mobile Metrix.

20/20 launches virtual reality for researchers


Market research technology firm 20/20 Research has introduced a virtual reality platform that will allow researchers to simulate shopping environments and consumer behaviour.

Technology in focus

Research firms reveal nine month technology lag (and a secret affair with the Mac)


It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.