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Saturday, 25 April 2015

Mobile participation growing rapidly in MR but some companies too passive


A majority of research firms are supporting mobile participation and just under a third have most of their online surveys mobile-enabled.

Ace Metrix introduces personality metric


The Ad Personality Profile metric identifies the most influential creative characteristics of ads.

Ipsos taps into Google location data


The company has announced the launch of a number of geo-localised research tools, the first of which uses Google Opinion Rewards.

UK approaches mobile tipping point


This year will see the (non-voice) time spent on mobile devices overtake that spent on desktops and laptops, according to latest estimates.

Provalis Research integrates text and data analysis


The company has announced the integration of its text analysis software, WordStat, with data analysis and statistical software, Stata.

Confirmit launches mobile CAPI tool


CAPI for Android is an interviewer based app that allows interviewers to conduct surveys without an internet connection.

SurveyMonkey launches benchmarking service


The new product offers benchmarks for website feedback, customer satisfaction, employee engagement and customer loyalty (Net Promotor Score).

Nielsen to offer Netflix and Amazon Prime data by mid 2015


The TV audience measurement company has been testing technology that measures Netflix and Amazon audiences by listening to shows via its set-top boxes.

Kinetic and #ogilvychange announce BE planning tool


The Alfresco Labs is an out-of-home behavioural economics planning tool based on 18 months of behavioural change research.

Facebook opens its data firehose


The launch of topic data, an analytics tool developed with DataSift, will allow a select group to access Facebook’s data for marketing insights.

Affinio integrates Gnip data


The audience insights provider will integrate Gnip’s search capability in order to segment audience members based on affinity analysis.

eDigital harnesses beacon technology


The company has announced the integration of beacon technology into its survey programmes via client apps.

Spotify launches playlist targeting service


Spotify for Brands is launching Playlist Targeting, enabling brands to target audience segments based on the particular ‘mood’ of playlists.

YouEye launches qualitative data analytics platform


The Experience Analytics Platform captures qualitative data, structures it and allows users to run analytics on it.

Read Group to re-launch Research Opinion Poll


Research Opinion Poll is a lead generation platform that collects customer information, including key demographics and buying behaviour.

Nielsen renames its digital measurement tool


Online Campaign Ratings has been renamed Nielsen Digital Ad Ratings and the tool’s user interface has been upgraded.

Antedote launches online innovation platform


The Antedote Idea Accelerator is an online qual research platform for the exploration of ideas, concepts, packaging designs and communications.

Starcom MediaVest expands PACE panel


Global media comms agency Starcom MediaVest Group (SMG) has announced the expansion of its consumer knowledge platform PACE panel.

Millward Brown launches digital ad copy-testing tool


Brand and media comms research consultancy Millward Brown has released LinkNow for Digital, a copy-testing solution for digital advertising.

Verve adds iBeacon tech to community panel app


Panel research company Verve has added Apple’s iBeacon bluetooth-based location technology to its Community Panel app to extend its retail research opportunities.

Technology in focus

Research firms reveal nine month technology lag (and a secret affair with the Mac)


It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.