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Monday, 26 January 2015

Summit launches predictive analytics platform


Forecaster combines internal and external data to predict the likely sales from a given marketing spend.

Developed markets 'less positive towards personal tech'


A new survey from Microsoft has revealed significantly different attitudes towards personal technology between customers in developed markets and those in developing ones.

Consumers want to own personal data collected through smart devices


More than three quarters of US (79%) and UK (80%) consumers are concerned about their personal information being collected by smart devices as the Internet of Things (IoT) grows according to a Truste survey.

BMW launches first NFC-enabled print ad


Car manufacturer has teamed up with London tech start-up Tamoco to place chips inside a magazine to allow tracking and analysis of readers’ responses.

Second screen ad synching predicted to grow rapidly in 2015


Consumers will see more TV ads backed up with reminder and reinforcement messages on digital devices, according to predictions from Millward Brown.

Women embrace connected living tech


Four in five women (83%) will actively use connected technology in their daily lives according to a study from online research and survey tech provider, Toluna.

Sub-Saharan Africa sees fastest mobile growth


Sub-Saharan Africa is the fastest growing region in the world for mobile connectivity, with subscribers expected to reach half a billion by 2020, according to a new report.

Dominance of touchscreen 'will reduce over the next five years'


The introduction of more sensors to mainstream products will necessitate new user interfaces like voice, gesture, eye-tracking and neural, according to a new study from ABI Research.

Kinesis announces beacon research toolkit


New research tools can be integrated into apps that interact with in-store beacons, which transmit retail information and can request shopper feedback.

ComScore launches multi-device video measurement platform


Video Metrix Multi-Platform provides unduplicated desktop, smartphone, tablet and over-the-top video audience measurement.

App Annie launches app user trends product


Usage Intelligence provides metrics such as active users, time spent, usage frequency and retention.

Tonic launches semi-automated online qual products


Tonic Express is a suite of online qual tools offering short turnaround qual projects.

Schlesinger launches handheld data collection tool


Dials by Schlesinger captures quantitative responses to test material in a focus group setting.

Tablet ownership fastest growing of all connected devices


Growth in ownership among US consumers driven by video usage, according to new research from NPD Group.

mySupermarket launches insights service


Supermarket shopping and comparison website mySupermarket has launched mySupermarket Insights so marketers can track campaign impact and sales performance in real-time.

IPA and Meta announce smartphone data visualisation tool


Meta has developed TouchPoints Smart, a bespoke visualisation tool, for the Institute of Practitioners in Advertising (IPA).

M&S scales up mobile polling to over 60,000 workers


Marks & Spencer has used Labor Link mobile technology to gather feedback from 64,320 workers in five countries.

Micro-location startup wins John Lewis's first tech business incubator


Localz, which uses positioning technologies including Apple’s iBeacons, WiFi and GPS to calculate a shopper’s location, has been awarded £100k in investment from JLAB.

Technology in focus

Research firms reveal nine month technology lag (and a secret affair with the Mac)


It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.