Mobile Metrix combines passive on-device measurement via mobile panels with census-level data to provide insights into mobile media usage across apps and mobile browsing.
The IAB Agency Snapshot study has revealed that one in two media agency employees want to know more about complying with mobile privacy and brand safety on mobile.
CMNTY Market offers an “online shopping approach” to configuring community platforms.
The daily omnibus service, kNOW, allows researchers to take a pulse among a nationally representative sample, seven days a week.
Consumer insight and analytics company Bonamy Fitch has launched a new version of its smartphone app to show the significance of quantitative data.
Forecaster combines internal and external data to predict the likely sales from a given marketing spend.
A new survey from Microsoft has revealed significantly different attitudes towards personal technology between customers in developed markets and those in developing ones.
More than three quarters of US (79%) and UK (80%) consumers are concerned about their personal information being collected by smart devices as the Internet of Things (IoT) grows according to a Truste survey.
Car manufacturer has teamed up with London tech start-up Tamoco to place chips inside a magazine to allow tracking and analysis of readers’ responses.
Consumers will see more TV ads backed up with reminder and reinforcement messages on digital devices, according to predictions from Millward Brown.
Professional social networking site LinkedIn has announced it is partnering with AppNexus to launch a global display advertising network to deliver ads based on both its data and a network of 2500 other B2B sites.
Location-based marketing platform Thinknear found a 7% decrease in location accuracy from Q3 to Q4 2014, blaming it on apps that were “new to the programmatic ecosystem”.
Newly-published white paper reveals trends on viewable impressions across Europe, as well as stakeholder perspectives, key definitions and terms, and technical, commercial and quality considerations.
Tool provides insight into mobile user behaviour and demographics to enable mobile ad campaign targeting.
Access Pro gives users full control over the research project process, from pricing and feasibility to delivery.
Video Metrix Multi-Platform provides unduplicated desktop, smartphone, tablet and over-the-top video audience measurement.
Usage Intelligence provides metrics such as active users, time spent, usage frequency and retention.
Tonic Express is a suite of online qual tools offering short turnaround qual projects.
Dials by Schlesinger captures quantitative responses to test material in a focus group setting.
Growth in ownership among US consumers driven by video usage, according to new research from NPD Group.
Technology in focus
It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.