PackProbe is designed to evaluate pack designs by testing rational and emotional reactions to different design components.
QualLage is an online collage tool designed to make it easier for qualitative researchers to carry out projective collage exercises with respondents.
47% of UK consumers have heard of mobile ad blockers and 18% have installed one in the last two months, according to new research.
Facebook has launched slideshow, a video ad feature designed to overcome slow connectivity speeds in emerging markets.
SMI has developed an automated analysis solution for mobile eye tracking data, based on computer vision algorithms.
The company’s ‘Universal Behavior Exchange’ links customer data from different sources to aid in personalising the consumer experience.
All Twitter users will now be able to create two-choice polls, which will remain live for 24 hours.
Instar Social, Kantar’s subscription-based Twitter TV ratings dashboard service, now offers sentiment analysis.
MMR Express is a suite of tools designed to deliver insight within tight time and budget constraints.
Facebook has announced a number of new ways to plan, buy and measure ads, including TRP buying and mobile polling.
The vast majority of the top advertisers in the UK now have mobile optimised websites, but those with separate mobile sites deliver a better experience, according to new research.
51% of people believe smart home technology will have an impact on their lives in the next few years, compared with 33% saying the same for wearables, according to research.
The new on-demand recruitment offer enables recruitment of participants provided by Research Now directly into online discussion boards and communities powered by itracks.
The new social media competitive monitoring tool has been launched by the marketing and technology agency alongside author Jonah Berger.
Nielsen has partnered with digital watermarking company Digimarc to make watermarks available for applications beyond audience measurement.
Twitter has expanded its analytics product with the launch of Brand Hub, a tool that looks at broad conversations around brands and products.
The research technology company has unveiled its 20/20 QualMeeting Video Portal service.
The Cello Health Fresh Thinking app is designed to give pharma and healthcare industry professionals access to relevant thought leadership pieces, comments and insight.
Dunnhumby has selected Toluna’s technology platform to power its behavioural attitudinal research platform, dunnhumby BAR.
Nielsen and Integral Ad Science have expanded their relationship to offer viewability measurement by demographic.