Thursday, 11 March 2010

Royal Mail taps eBay data for direct marketing targeting tool

4-Mar-2010

UK— The Royal Mail has teamed up with eBay data analysis firm Advanced Ecommerce Research Systems (AERS) to launch a new service to help direct marketers target the households likeliest to buy their products.

TagMan secures $1.3m funding

16-Feb-2010

UK/US— TagMan, which provides software for managing the ‘tags’ that online advertisers use to track the performance of their campaigns, has secured $1.3m in a first round of financing.

NeuroFocus in Australian joint venture with Nielsen

11-Feb-2010

AUSTRALIA— NeuroFocus is set to launch its services in Australia through a joint venture with Nielsen, which bought a stake in the neuromarketing firm in 2008.

Hitwise internet measurement debuts in France

9-Feb-2010

FRANCE— Experian has launched its Hitwise internet measurement service in France. The service will report the internet habits of around 90,000 internet users across 75,000 websites.

Digital Research launches Waggle Omnibus

4-Feb-2010

US— Digital Research has launched a new community-based online qual service, the Waggle Omnibus.

Sands Research and Market Watch team for neuromarketing in Israel

2-Feb-2010

ISRAEL— US-based neuromarketing agency Sands Research has partnered with Israeli market research and polling firm Market Watch to introduce neuromarketing services in the country.

Twitter logo

Twitter rolls out Local Trends tool

28-Jan-2010

US— Twitter has launched a new service that allows users to see what the most popular conversation topics are at state and city levels.

Google issues fix for web tracking loophole in Toolbar add-on

27-Jan-2010

US— Google has issued a quick fix for its web-browser add-on, Google Toolbar, blaming a bug in the code for allowing it to continue tracking Toolbar users’ web surfing habits after the programme has seemingly been disabled.

DIY online survey tool goes live

19-Jan-2010

US— AskYourTargetMarket, an online, on-demand survey and panel service that offers research for under $30, has gone live.

P&G plans new online store as 'research lab'

15-Jan-2010

US— Proctor & Gamble is to launch a new website to study how people shop and buy online – while selling some of its most popular products direct to consumers.

ORC taps Mzinga for community-building software

17-Feb-2010

US— Infogroup-owned research agency ORC has struck a deal with online social software provider Mzinga to offer clients online market research community services.

Bob Liodice

ANA hails tests measuring in-home commercial viewing

15-Feb-2010

US— Ratings for individual commercials moved a step closer in the US this month with an announcement from the Association of National Advertisers (ANA) of the successful completion of tests to measure ad viewing in the home.

Metrics Marketing opens eye-tracking lab

11-Feb-2010

US— Interactive marketing agency Metrics Marketing has opened a research lab in Westlake, Ohio, to carry out a range of eye-tracking projects for clients.

Social media illustration

Research departments 'uncertain' of social media role

4-Feb-2010

UK— A new study from the Internet Advertising Bureau (IAB) warns of the potential for confusion over the role of research departments in managing social media.

MMA launches digital media effectiveness tool

3-Feb-2010

US— Marketing Management Analytics (MMA) has launched a new tool to help clients measure the effectiveness of digital media alongside other elements of the marketing mix.

E-Tabs to open New Zealand office

2-Feb-2010

UK— Report automation software and services firm E-Tabs is set to open an office in New Zealand in June.

UK launch for Nielsen and Facebook's online ad testing tool

27-Jan-2010

UK— Facebook and Nielsen are rolling out their BrandLift online ad testing tool in the UK, following its launch in the US last September.

Nielsen announces schedule for online/offline TV metric

25-Jan-2010

US— Nielsen will introduce internet meters to households in its National People Meter sample by the end of August, and before the end of the year it will produce the first set of TV ratings to combine figures for shows viewed on televisions and computers.

telephone

Precision Polling aims to spark DIY revolution in phone polls

18-Jan-2010

US— Cheap survey design tools have sparked a DIY revolution in online research. Now, a Seattle-based startup is seeking to do the same thing with telephone polling.

PPM scoops TV measurement Emmy

8-Jan-2010

US— Arbitron has won an Emmy Award for Broadcast Audience Measurement Technology for its portable people meter technology.

Software reviews

Rosetta Studio 3.3 reviewed

Feb 2010

Can you get from cross-tabs to PowerPoint in one easy step? Tim Macer reviews a package that claims to deliver on that journey.

Infotools Consoles and Viewers reviewed

January 2010

Tim Macer reviews a new graphical data delivery tool that could be used as an alternative to dashboard reporting

Ascribe ACM reviewed

December 2009

Tim Macer reviews the latest incarnation of this verbatim content management and coding environment. Will our reviewer subscribe to the charms of Ascribe?

Dexterity MR Anywhere reviewed

Nov 2009

Tim Macer reviews a multi-user online project management, workflow and collaboration tool. Will it smooth out your MR process?

Globalpark EFS reviewed

October 2009

Tim Macer reviews an online research suite that boasts an integrated panel management module. Will this software prove to be the solution you need?

Confirmit Horizons reviewed

Sept 2009

Our technology correspondent, Tim Macer, puts this new mixed-mode interviewing system to the test. It’s certainly powerful, but is it going to be a breeze to use?

The IT crowd gathers at the Casro tech conference

July 2009

Tim Macer files his report from this year’s optimistic Casro technology conference in New York.

PASW Text Analytics for Surveys (SPSS) reviewed

June 2009

One of the greatest logistical issues with online research is handling the deluge of open-ended responses that often arrive. While much of the rest of the survey process can be automated, analysing verbatim responses to open questions remains laborious and costly. If anything, the problem gets worse with Web 2.0-style research. A lot of good data gets wasted simply because it takes too long and costs too much to analyse - which is where this ingenious software comes in.

Cognicient Link reviewed

May 2009

Link allows you to gather together all your survey datasets in one place. Tim Macer decides whether this nifty consolidator delivers on its promise.