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Wednesday, 02 December 2015

Vision One launches packaging testing tool


PackProbe is designed to evaluate pack designs by testing rational and emotional reactions to different design components.

20|20 Research unveils digital collage tool


QualLage is an online collage tool designed to make it easier for qualitative researchers to carry out projective collage exercises with respondents.

Half of UK consumers aware of mobile ad blockers


47% of UK consumers have heard of mobile ad blockers and 18% have installed one in the last two months, according to new research.

Facebook rolls out video ad tool for emerging markets


Facebook has launched slideshow, a video ad feature designed to overcome slow connectivity speeds in emerging markets.

SMI updates mobile eye tracking with automated analysis


SMI has developed an automated analysis solution for mobile eye tracking data, based on computer vision algorithms.

IBM unveils behavioural data product


The company’s ‘Universal Behavior Exchange’ links customer data from different sources to aid in personalising the consumer experience.

Twitter Polls now open to all


All Twitter users will now be able to create two-choice polls, which will remain live for 24 hours.

Kantar adds sentiment analysis to Twitter TV ratings dashboard


Instar Social, Kantar’s subscription-based Twitter TV ratings dashboard service, now offers sentiment analysis.

MMR launches 'express' service


MMR Express is a suite of tools designed to deliver insight within tight time and budget constraints.

Facebook adds new mobile measurement tools


Facebook has announced a number of new ways to plan, buy and measure ads, including TRP buying and mobile polling.

94% of top UK advertisers' sites now mobile optimised


The vast majority of the top advertisers in the UK now have mobile optimised websites, but those with separate mobile sites deliver a better experience, according to new research.

Smart home tech 'has more impact on lives than wearables'


51% of people believe smart home technology will have an impact on their lives in the next few years, compared with 33% saying the same for wearables, according to research.

Research Now and itracks launch 'on-demand' online qual recruitment


The new on-demand recruitment offer enables recruitment of participants provided by Research Now directly into online discussion boards and communities powered by itracks.

Digitas LBi launches Contagious Index


The new social media competitive monitoring tool has been launched by the marketing and technology agency alongside author Jonah Berger.

Nielsen and Digimarc to extend digital watermarking


Nielsen has partnered with digital watermarking company Digimarc to make watermarks available for applications beyond audience measurement.

Twitter unveils new brand analytics tools


Twitter has expanded its analytics product with the launch of Brand Hub, a tool that looks at broad conversations around brands and products.

20/20 launches video analysis tool


The research technology company has unveiled its 20/20 QualMeeting Video Portal service.

Cello Health unveils 'thought leadership' app


The Cello Health Fresh Thinking app is designed to give pharma and healthcare industry professionals access to relevant thought leadership pieces, comments and insight.

Dunnhumby and Toluna partner on behavioural attitudinal research


Dunnhumby has selected Toluna’s technology platform to power its behavioural attitudinal research platform, dunnhumby BAR.

NIelsen and Integral Ad Science offer viewability by demographic


Nielsen and Integral Ad Science have expanded their relationship to offer viewability measurement by demographic.