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Wednesday, 27 May 2015

Digimind launches online brand reputation tool


Panorama visualises information on owned media, earned media and search reputation on a single page.

Interactive ads deliver higher emotional response


A study using neuro imaging techniques has revealed that memory-encoding activity peaked at a higher level for interactive ads than traditional mid-page units (MPU).

Over 35s behind VOD subscription growth


Growth in subscriptions of video on demand (VOD) services such as Netflix and Amazon Prime has been solely due to the over 35-year-olds.

Verto Analytics releases Content Watch


Digital multi-screen media measurement company Verto Analytics has released Verto Content Watch, a service for media companies to measure net reach of content across all digital devices for multi-screen audiences.

Kantar Media launches inventory app


Kantar Media has released TGI Audience Snapshot app, designed for commercial and media sales teams to source and showcase media inventory.

Affinio integrates Gnip data


The audience insights provider will integrate Gnip’s search capability in order to segment audience members based on affinity analysis.

eDigital harnesses beacon technology


The company has announced the integration of beacon technology into its survey programmes via client apps.

Spotify launches playlist targeting service


Spotify for Brands is launching Playlist Targeting, enabling brands to target audience segments based on the particular ‘mood’ of playlists.

YouEye launches qualitative data analytics platform


The Experience Analytics Platform captures qualitative data, structures it and allows users to run analytics on it.

Read Group to re-launch Research Opinion Poll


Research Opinion Poll is a lead generation platform that collects customer information, including key demographics and buying behaviour.

Ipsos expands overnight concept testing offer


Ipsos’ overnight concept testing offer InnoQuest now includes dual concept testing and an optimisation function.

SSI introduces geo-location product


Tech survey research company SSI has launched SSI Proximity Sample, a geo-location product that combines location and behavioural data.

New ad-blocking software threatens mobile advertising


Israeli start-up Shine has developed software that prevents advertising from loading in web pages and apps.

Precision Sample invests in respondent validation


The sample company has applied Imperium’s Verity respondent validation platform across its US panel.

Mobile participation growing rapidly in MR but some companies too passive


A majority of research firms are supporting mobile participation and just under a third have most of their online surveys mobile-enabled.

Ace Metrix introduces personality metric


The Ad Personality Profile metric identifies the most influential creative characteristics of ads.

Ipsos taps into Google location data


The company has announced the launch of a number of geo-localised research tools, the first of which uses Google Opinion Rewards.

UK approaches mobile tipping point


This year will see the (non-voice) time spent on mobile devices overtake that spent on desktops and laptops, according to latest estimates.

Provalis Research integrates text and data analysis


The company has announced the integration of its text analysis software, WordStat, with data analysis and statistical software, Stata.

Confirmit launches mobile CAPI tool


CAPI for Android is an interviewer based app that allows interviewers to conduct surveys without an internet connection.

Technology in focus

Research firms reveal nine month technology lag (and a secret affair with the Mac)


It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.