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Sunday, 26 October 2014

Dominance of touchscreen 'will reduce over the next five years'


The introduction of more sensors to mainstream products will necessitate new user interfaces like voice, gesture, eye-tracking and neural, according to a new study from ABI Research.

Kinesis announces beacon research toolkit


New research tools can be integrated into apps that interact with in-store beacons, which transmit retail information and can request shopper feedback.

Cross-Tab launches Promise


Cross-Tab Marketing Services has launched a project management and MR service automation platform, Promise.

Smartphones and tablets key for US kids


Use of smartphones and tablets by children aged 4-14 in the US “outpaces” usage of all other consumer electronic devices, according to new research.

Google launches drone project


Company announces that its advanced-research arm, Google X, is developing a drone delivery system, similar to that of Amazon. launches concept test tool


uSamp’s on-demand insights platform’s new tool designed to quickly screen new product ideas.

IPG Mediabrands announces social media ROI platform


Performly platform designed to allow brands to assess the financial impact of social activity.

M&S scales up mobile polling to over 60,000 workers


Marks & Spencer has used Labor Link mobile technology to gather feedback from 64,320 workers in five countries.

Micro-location startup wins John Lewis's first tech business incubator


Localz, which uses positioning technologies including Apple’s iBeacons, WiFi and GPS to calculate a shopper’s location, has been awarded £100k in investment from JLAB.

ComScore announces mobile measurement change


ComScore’s GSMA Mobile Media Metrics service will cease production at the end of the year, to be replaced by Mobile Metrix.

20/20 launches virtual reality for researchers


Market research technology firm 20/20 Research has introduced a virtual reality platform that will allow researchers to simulate shopping environments and consumer behaviour.

20|20 Research offers 'untethered' facial coding


Affdex Discovery Online offers facial coding technology outside of focus group facilities.

BARB trials tablet 'peoplemeter'


TV viewing measurement provider working alongside Ipsos MORI on trial in 60 homes across the UK.

One in five Japanese internet users feel out of depth with new tech


According to GfK’s Roper Reports Worldwide, 21% of Japan’s internet users feel new technology is ‘a bit beyond them’.

Technology in focus

Research firms reveal nine month technology lag (and a secret affair with the Mac)


It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An early finding from the 2010 Globalpark MR Software Survey seems to back this up. Looking at both the web browsers and operating systems in use, MR hardly leads the pack; but there is more diversity among the client base than the majority of Windows-only MR software developers seem to acknowledge.