Market research technology firm 20/20 Research has introduced a virtual reality platform that will allow researchers to simulate shopping environments and consumer behaviour.
Affdex Discovery Online offers facial coding technology outside of focus group facilities.
TV viewing measurement provider working alongside Ipsos MORI on trial in 60 homes across the UK.
According to GfK’s Roper Reports Worldwide, 21% of Japan’s internet users feel new technology is ‘a bit beyond them’.
Avatar is a ‘strategic market simulation platform’ driven by data and ‘simulation science’.
TolunaMobile Diary now gives global panel community clients the ability to survey panel members on-the-go.
Scalable solution measures the effectiveness of advertising in apps and on the mobile web.
uSamp Mobile In-Home and uSamp Mobile In-Store unveiled at Mobile World conference.
Company announces that its advanced-research arm, Google X, is developing a drone delivery system, similar to that of Amazon.
uSamp’s on-demand insights platform’s new tool designed to quickly screen new product ideas.
Performly platform designed to allow brands to assess the financial impact of social activity.
New research from Mintel reveals a 7% rise in household tablet ownership from December 2013.
Collaboration will allow Lieberman to combine emotion analytics with existing portfolio of brain science tools.
New eye-tracking tool measures multi-outdoor formats including out of home TV viewing.
New solution obtains customer feedback across a brand’s touch points.
Platform intended to allow research clients to leverage preexisting networks of users.
Technology in focus
Technologies such as 3D printing are putting the means of production into the hands of the individual. So, asks Colin Strong: What might the rise of the Maker Movement mean for market research?
When our sister magazine, Impact, visited iMakr to learn more about the future of 3D printing, they got a first-hand look at the production process itself.