Technology news
CNN to use Arbitron data in Starcom out-of-home TV deal
US— CNN Ad Sales and Marketing has struck a deal with media agency Starcom to measure the impact of out-of-home TV advertising using data collected by Arbitron’s PPM technology.
Hearst Magazines opens mobile app testing lab
US— Publisher Hearst Magazines has launched a mobile media application development ‘lab’ to develop and test the next generation of branded content mobile apps.
Fovea and Opinium Research launch video survey service
UK— Opinium Research has teamed up with video production company Fovea to launch a service testing responses to corporate videos.
ClickTale offers segmented website heatmaps
ISRAEL— Web analytics firm ClickTale has introduced a feature to allow users to view ‘heatmaps’ of where different types of user point and click their mouse on webpages, segmented by demographic or behavioural information.
First Insight launches shopping game to capture customer insight
US— Retail software developer First Insight has developed an online game that aims to help retailers gather consumer insight and build better relationships with customers.
Vision Critical banks on success of virtual branch tool
CANADA— First there were virtual store shelves, then virtual stores – now Vision Critical is using computer technology to create a virtual bank branch to test layout concepts with customers.
Roy Morgan and Effective Measure partner on web measurement
AUSTRALIA — Media buyers and owners face the prospect of having four different hybrid web measurement services to choose from in the coming months following news of a deal between Roy Morgan Research and Effective Measure International.
Nielsen working on Mac-compatible meter to monitor online viewing
US— Nielsen has told its clients that it currently has no means of monitoring TV watched through Apple computers, but it does plan to have a meter compatible with Macs up and running by next year.
Invoke's Groketeer pulls graphs, charts and insight out of DIY surveys
US— Research technology house Invoke Solutions has launched Groketeer, a tool that generates graphs and insight from raw DIY survey data.
GfK MRI launches magazine ad planning tool
US— GfK MRI (formerly known as Mediamark Research & Intelligence) has launched a web-based system for planning advertising in print magazines.
New product round-up
US— A round-up of the latest software and technology products aimed at the market research industry.
Tpoll unveils qualitative software tool
UK— Online research agency Tpoll has launched a new tool for conducting online qualitative research.
Five firms join MarketTools' online quality council
US— Three client companies and two online panel firms have joined MarketTools’ TrueSample Quality Council - a body set up by the research services provider to improve its TrueSample online quality technology.
FocusVision upgrades video focus group technology
US— Focus group video technology firm FocusVision has upgraded its InterVu product by adding new features that it claims will better support client and research needs.
Toluna CEO targets growth through respondent recruitment
US— Toluna CEO Frederic-Charles Petit has announced plans to grow the online panel provider by acquiring more respondents and rolling out the firm’s operations platform on a global scale.
Kantar Worldpanel puts grocery data on iPhone app
UK— Kantar Worldpanel has launched an iPhone app that provides users with information about the latest grocery market share figures.
GfK and Kantar launch not-for-profit online quality consortium
US— Research rivals GfK and Kantar have partnered to establish a not-for-profit consortium through which they will offer research buyers and suppliers access to a suite of tools to ensure quality in online research.
EvoPlay aims to sell brands on the utility of social media research
US— Social media may be a big hit with consumers, but brands are not entirely sold yet on the potential of social media research – a state of affairs Conversition is hoping to change with a new data visualisation app.
Crimson Hexagon adds Twitter data to social media monitoring tool
US— Social media monitoring agency Crimson Hexagon has added the Twitter Firehose data feed to its Opinion Analysis Platform.
MarketTools to offer West Interactive survey and analytics tool
US— MarketTools is to offer its clients access to West Interactive’s Insight Customer Intelligence survey software after forming a partnership with the customer contact centre technology firm.
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Comer launches venture-backed MR tech firm Jackson Square Group
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ComScore upgrades video measurement tool to match TV research
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Itracks rolls out Facebook app to keep panellists connected
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Vision Critical unveils ReactionPlus audience testing tool
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Duke looks to put iPad to work in research methods course
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Nielsen brings 'live' ratings back to local markets
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SurveyMonkey embarks on European expansion
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Privacy advocates cry foul over ClearSight targeting tool
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4th Screen Advertising rolls out mobile targeting tools
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UCLA researchers 'predict behaviour' through neuroscience
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Wiltse taps iPhone audience for Thumbspeak surveys
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Nielsen secures MRC accreditation for local people meters in 25 markets
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Imperium picks up ComScore as RelevantID client
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Quick poll site Opinionaided has designs on brand research budgets
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Vodafone Romania introduces SMS-based survey tool
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Zoomerang adds Facebook and Twitter options
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Qmarkets wins grant for prediction market software
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Barb to field test new TV viewing meter for PCs
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Apple flavour added for Livra panellists
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Flash technology partnership for Confirmit and Annik
Software reviews
MI Pro Research Studio 5 reviewed
Tim Macer reviews a web-based data collection, analysis and reporting suite – now updated with a collaborative twist.
2009 Globalpark MR software survey results
Tim Macer and Sheila Wilson present the findings from the industry’s most comprehensive survey covering research software usage.
Revelation reviewed
Tim Macer reviews an online qualitative research environment for depth interviewing, discussions and ethnographic studies.
MARSC.net 1.1 reviewed
Tim Macer reviews a web-based panel and sample management tool that aims to attract on power and price.
Rosetta Studio 3.3 reviewed
Can you get from cross-tabs to PowerPoint in one easy step? Tim Macer reviews a package that claims to deliver on that journey.
Infotools Consoles and Viewers reviewed
Tim Macer reviews a new graphical data delivery tool that could be used as an alternative to dashboard reporting
Ascribe ACM reviewed
Tim Macer reviews the latest incarnation of this verbatim content management and coding environment. Will our reviewer subscribe to the charms of Ascribe?
Dexterity MR Anywhere reviewed
Tim Macer reviews a multi-user online project management, workflow and collaboration tool. Will it smooth out your MR process?
Globalpark EFS reviewed
Tim Macer reviews an online research suite that boasts an integrated panel management module. Will this software prove to be the solution you need?