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Wednesday, 22 October 2014

Obituary - Bill Weylock

US — Market research veteran Bill Weylock has passed away following a battle with pulmonary fibrosis.

With more than 30 years in the industry, Weylock was a founding member and two-term president of QRCA and has served as Chair of the Research Industry Coalition and on several councils of the Advertising Research Foundation.

With a background that included training in counter-intelligence during Vietnam, Weylock also conducted the first online focus group in 1994 on CompuServe and developed a proprietary process for online audio-video focus groups.

He is survived by his three brothers and for more information on Weylock, including where to donate in his name, visit the Green Book site.

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