Nielsen's Callaghan to head business development at eDigital
UK— Neil Callaghan has been appointed head of business development at eDigitalResearch, where he will be responsible for leading a major business drive at the agency.
Callaghan joins from Nielsen, where he spent six years working on the Decisions Made Easy business unit. Over the course of his career he has also worked as an account manager at IRI and account manager at NOP Mystery Shopping. The firm has also promoted Ben Benson from technical manager to business development manager for major projects.
Derek Eccleston, head of research at eDigitalResearch said: “These two new important appointments within our business development team will help us to understand client and prospect needs and strengthen our product offering as a result.”