Kadence adds associate director to UK team

Sidhu previously worked in Hall & Partners’ healthcare division as account manager and before that for ?WhatIf! and BSkyB.

At Kadence, he will be responsible for delivering analysis and insight to the agency’s existing clients and expanding business activities.

Kadence’s global chairman Simon Everard said: “We are delighted to welcome Gurpinder to our London headquarters. His diverse knowledge and experience will help us drive forward our European activity across a range of sectors.”