ICM adds research director to lead omnibus offering
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UK— ICM has hired Kantar Worldpanel’s James Guild as a research director to lead its omnibus team.
Guild (pictured) comes to ICM Group after a decade at Kantar where he served as consumer insight director at the Worldpanel business.
His work covered both the usage and purchase panels and he worked with clients including Muller, Cadburys, Premier Foods, Warburtons, Sainsburys and Marks & Spencer.
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