Hall & Partners ventures into Australia with McCann at the helm
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AUSTRALIA— Hall & Partners has launched in Australia through a joint venture with local firm Open Mind Group. Research International (RI) executive Louise McCann has been appointed managing partner of the business.
McCann (pictured) is based in Sydney. For the past two years she headed up RI’s commercial operating strategy in the Asia Pacific region.
Previously she was the agency’s CEO for Australia and New Zealand and prior to that she was CEO of OzTAM, Australia’s currency provider of TV audience measurement data.
Hall & Partners said other key appointments are to follow. Commenting on her appointment, McCann said: “The whole advertising model in Australia is going through its most significant change since the introduction of television and I believe the Hall & Partners approaches on advertising will bring significant benefits to both the creative and communications process.”
