TV company Zodiak Kids opens research lab
UK— Children’s TV company Zodiak Kids, which produces shows including Totally Spies, Waybuloo (pictured) and Redakai, has set up a new research lab headed by François Vallerian.
Vallerian has been promoted to vice president of marketing research, having previously served as marketing and research manager at Marathon Media, one of Zodiak’s production companies.
The lab will provide market information to all of Zodiak’s production companies as well as the firm’s international sales and licensing teams.
Research will be a mix of qual and quant studies in Europe and North America, tracking the performance of Zodiak shows and monitoring market trends around the world.