This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Friday, 29 August 2014

Synovate launches mystery shopping arm for SA

SOUTH AFRICA— Synovate has spun its mystery shopping capabilities in South Africa into a standalone business unit, and given Samantha Lloyd the job of leading it.

Lloyd (pictured) has been with the firm since 2001 and was previously operations director. The new division will offer walk-in and telephonic mystery shopping, and product and price auditing services. PDAs will be used to allow real-time data reporting and the firm will offer visits by mystery shoppers equipped with hidden video cameras.

Charlotte Jackson, Synovate’s MD in South Africa, said: “This has been an expected development as this part of our business has been growing substantially in recent years. The project team itself has more than doubled.”

 

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory
Mandatory
Mandatory
Mandatory

Related images