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Thursday, 27 November 2014

Swift Research adds wet rooms to Innervisions centre

UK— Swift Research has invested £50,000 in building wet rooms in its viewing and testing facility, Innervisions, to observe first-hand how people use health and beauty products.

Each wet room is fitted with individual video cameras and a one way mirror for clients to gain insight through first hand observational research. One has a water meter for researching water usage. In addition, each wet room has a computer directly outside so that consumers can give immediate feedback on their product experience.

The Innervisions centre, based at Swift’s Wetherby headquarters, is already used by firms including Reckitt Benckiser, Procter & Gamble, Takasago, International Flavors & Fragrances and Firmenich.

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Readers' comments (1)

  • These "wet rooms" sound pretty neat, especially because of the water meters for measuring water usage. However, I think it would still be important to couple such research (in a simulated environment such as this) with in-home observational or ethnographic research when looking into product use and perceptions. There's nothing like talking to people in the real-life context of their own homes. It can be much more authentic.

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