Salesforce cuts jobs at Radian6 and Buddy Media

Both Buddy Media’s social marketing software and Radian6’s monitoring tools are offered as part of Salesforce’s “Marketing Cloud” and a Salesforce spokesman told the Techvibes blog that the job cuts were about “re-balancing resources to support growth”.

This includes “moving from a hub to a distributed model for certain customer-facing roles, consolidating marketing and dramatically increasing investments in R&D”, a spokesman said.

Salesforce’s $689m takeover of Buddy Media was announced in July and completed in August, whereas Radian6 was bought for $326m in March 2011. Last week’s job cuts affected staff of both companies.

Pictured is Salesforce CEO Marc Benioff.