Rentrak wins local TV ratings contract in Missouri

KRBK general manager Paul Windisch said: “Rentrak gives Koplar Communications incredibly detailed information that allows us to quantify the value of our audience to potential advertisers. It also gives us continuous feedback throughout the year, allowing our team to make the most of our promotions and community involvement initiatives. We’re looking forward to taking full advantage of the opportunity to make our television station better, because of Rentrak’s excellent product.”

The addition of Koplar to the Rentrak client list means that the StationView Essentials service now boasts 130 TV stations across 67 local television markets.