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Saturday, 30 August 2014

Hindustan Unilever opens Indian consumer insight centre

INDIA— Hindustan Unilever has set up an insights centre in Mumbai to study how Indian consumers shop for FMCG products.

Several Unilever group companies and brands will have access to the Customer Insight and Innovation Centre, which is built around a virtual store where consumers fitted with eye tracking devices can ‘shop’ for products.

Insights gained from the research will be used to design packaging for future products, reports the Economic Times.

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Readers' comments (1)

  • Very interesting and keep the concern for consumers. Like dogs consumers smell your intentions and the sense prevails when consumers interact with you.

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