NEWS8 August 2012
US— Interactive television agency FourthWall Media has launched a new MassiveData division to mine set-top box viewing data for audience insights.
The division will be led by FourthWall’s SVP of media measurement Bill Feininger.
FourthWall CEO Tim Peters said: “There’s an unquestionable need for actionable, timely insights for television. We have unique expertise in set-top box audience measurement that, when combined with Big Data tools and technology, allows us to deliver the actionable insights and competitive advantages our customers desire.”
Related Articles
The world's leading job site for research and insight
Resources Group
Product and Portfolio Manager (Marketing) – Not for Profit Research (Health/Social)
To £46,000
Resources Group
Research Manager – Education Research – Leading Social Research Agency
£35,000–£47,000 + strong benefits
Resources Group
Research Manager – Consumer – Neuro / Behavioural Science
£35,000–£40,000 + Benefits
Featured company
-
Town/Country: Aylesbury
Tel: +44 (0)7969 249175
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments