MarketView selects iMotions for eye-tracking software
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US— CPG and pharma research agency MarketView Research has signed up to use iMotions’ eye-tracking software platform in order to test ad effectiveness, product packaging and in-store shopping behaviour studies with Fortune 500 clients.
The firm said that it conducted an “extensive evaluation” of the eye-tracking software market before deciding to sign up for iMotions’ Attention Tool.
MarketView vice presidents Mark Einhorn and Vivian Edelberg said: “We’ve chosen iMotions Attention Tool for its ease of use, its fast and efficient handling of data, and its highly differentiated analysis capabilities which help take our insights to a new level.”
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