Contract wins & new business opportunities
Rentrak snares MTV Networks for TV ratings service
US— MTV Networks has become the first major cable company to sign up to Rentrak’s TV Essentials audience measurement service.
Sky re-appoints SPA for customer satisfaction tracking task
UK— Broadcaster and internet provider Sky has re-appointed SPA to run its customer satisfaction tracking survey.
Opinium and Daily Express strike poll partnership
UK— Opinium Research is to conduct voting intention polls for the Daily Express newspaper in the run up to the 2010 general election.
IFF scoops double European Social Fund contract
UK— IFF Research has been appointed to assess the impact of two European Social Fund programmes in Wales.
Ex-FreshNetworks exec launches social media consultancy
UK— Former FreshNetworks community manager Holly Seddon has launched a digital training and consultancy called Spoke Digital with partners James Seddon and Ilana Fox, specialising in social media, community engagement and content.
ICM handed audience recruitment task for UK election debates
UK— Research agency and opinion pollster ICM has been picked by a consortium of broadcasters to recruit studio audiences for Britain’s first televised election debates.
Spedding and Chopra set out to unearth pharma research 'gems'
UK— Two former Synovate senior executives have launched a new firm to invest in and support the development of businesses in the healthcare market research space.
MDLinx and DXY strike China healthcare panel deal
US— Healthcare panel firm MDLinx has struck a deal with Chinese portal DXY that will give it exclusive access to the latter’s panel of 350,000 China-based physicians.
Microsoft partners with ComScore for custom online ad targeting
US— Microsoft Advertising has partnered with ComScore to bolster its custom online targeting service, CPG Online Effect.
Annik goes to market with new panel brokerage business
INDIA— Outsourced research services provider Annik Systems is getting in on the panel brokerage game with the launch of a new business called FieldworkPlus.
Opinion Leader to run medicine regulation research project
UK— Opinion Leader has been commissioned to conduct research among healthcare professionals and members of the public on whether regulatory information about medicines should be posted online.
Sunrise signs up for Nielsen radio ratings
US— New York-based radio station owner Sunrise Broadcasting has become the latest company to sign up to Nielsen’s radio ratings service.
TRA signs GroupM as Media TRAnalytics client
US— TRA has secured WPP-owned media agency network GroupM as a client for its Media TRAnalytics tool, which merges second-by-second TV viewing data with shopper purchase data in a bid to help marketers plan, buy and evaluate the effectiveness of their advertising.
QVC shops around for text analytics and buys Clarabridge software
US— Home shopping network QVC has used text analytics software from Clarabridge to scour its customer communications channels for trends and insights.
Ex-JD Power researchers rev-up new automotive research offer
UK— Former JD Power researchers Chris Brown and Sue Barnes have launched an auto-industry focused agency called Brownsauce, with a full-service offer covering research design, customer satisfaction research, brand tracking and project management.
MarketTools adds trio of TrueSample customers
US— Panel suppliers McMillion Research, uSamp and Western Wats have signed up to use MarketTool’s TrueSample panel cleaning software.
Omniture adds two new analytics customers
UK— Omniture is celebrating a double contract win after CareerBuilder.com and Forbes.com signed up to use its online analytics software.
Mediamark partners with MBI for proposed 2011 launch of US Touchpoints
US— 2011 has been earmarked as a potential launch date for the US version of the UK’s Touchpoints multimedia survey and planning database.
Australia first port of call for Peanut Labs' international rollout
AUSTRALIA— Sample provider Peanut Labs has scoured Australia’s social networking sites to recruit 226,000 respondents for research purposes.
eDigital Research gauges feeling among Aston Villa fans
UK— Aston Villa Football Club has deployed eDigitalResearch’s panel management system to run online surveys gauging fan opinion.
Knowledge Networks pre-approved as US Government survey supplier
US— Government procurement body the General Services Administration has handed Knowledge Networks a 20-year survey services contract, effectively pre-approving the online researcher as a supplier to federal agencies.
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Convatec signs Vision Critical to power nurse panel
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Daystar takes a shine to Rentrak TV Essentials
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Nielsen to measure Samsung out-of-home signage
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SPSS adds three new analytics software clients
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Singapore's MediaCorp first for Media Metrix 360 in Asia
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MTV partners with Quantcast for online ad targeting
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DataCo inks analytics deal with DM firm UMG
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Rentrak adds Dish Network data to TV Essentials
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Lightspeed Research named MMA partner
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Harris Interactive wins double cinema contract
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BoA hires Nunwood for insight portal task
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Former Synovate and RI bosses form agency in Thailand
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Opinion Leader tends to nurse and midwives survey task
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Basis replaces SPA as IPC's Origin Panel partner
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YouGov and News International team up for daily polls
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JD Power and Better Business Bureau strike content sharing deal
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Agency wanted for Sport England survey
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Mobclix deal mobilises Nielsen's Prizm segmentation
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Ofwat appoints four-year research roster
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Euro agencies pool panel resources to form new online fieldwork firm