Contract wins & new business opportunities
SMG and ZenithOptimedia opt for comScore
US — Ad buyers Starcom MediaVest Group (SMG) and ZenithOptimedia have chosen comScore’s online advertising ratings system over Nielsen’s offering.
Rentrak wins contract with Texan stations
US — Media measurer Rentrak has won a multi-year local TV ratings contract with ICA Broadcasting for its CBS-affiliate, KOSA-TV and MyTV affiliate, NOSA-TV, Odessa, Texas.
MARSC to build Focus Forward's database and website
UK — Target market and panel provider Focus Forward & Panel Direct have hired technology company MARSC as their panel database and website provider.
Effective Measure's metrics rolled out in Malaysia
MALAYSIA — Digital media planning provider Effective Measure’s campaign metrics are to be distributed across media investment management company GroupM’s Malaysian agencies.
Madano Partnership to provide market intelligence to bioenergy institute
UK — Research consultancy the Madano Partnership has won a contract to provide market intelligence and business development support to the European Bioenergy Research Institute (EBRI) at Aston University in Birmingham.
Rentrak wins measurement contract with d50 Media
US — Media measurement firm Rentrak has won a multi-year contract to provide data for acquisition marketing agency d50 Media.
Rentrak extends Nexstar contract to cover Tennessee stations
US — Multi-screen media measurement Rentrak has expanded its contract with Nexstar Broadcasting Group, adding two in Memphis, Tennessee, WPTY (ABC) and WLMT (CW).
Twitter signs partnership deal with SMG
US — Twitter has signed its biggest advertising deal with Publicis’ Starcom MediaVest Group (SMG) according to reports.
PlattForm adds Rentrak to measurement tools
US — Multi-screen media measurer Rentrak has won a multi-year contract with post-secondary education industry marketing and enrolment provider PlattForm.
UK government funds £5m study of early years education
UK — The UK government is funding a £5m study into early years education in England ahead of a funding boost for pre-school children living in low income households.
Visual IQ picked by Kaspersky Labs to measure performance
US — Computer security company Kaspersky Lab has selected Visual IQ as its marketing attribution management provider.
ResearchBods gets picked for Leeds Met's market research framework
UK — Online research agency ResearchBods has won a tender to be part of Leeds Metropolitan University’s market research framework.
Populus takes Phones 4u brand tracking tender
UK — Research and strategy consultancy Populus has won the tender for mobile phone retailer Phones 4u’s annual brand tracking programme.
Thinkbox hires Flamingo and Tapestry for VoD study
UK — Commercial TV marketing body Thinkbox has commissioned Flamingo, the global insight and brand consultancy, and quantitative research specialists Tapestry to study how people watch video-on-demand (VoD).
Brandtone partners TNS
IRELAND — Mobile marketing company Brandtone has entered into a one-year partnership with market research consultancy TNS.
Ipsos/CGI and FreeThinking complete survey on European recession
PARIS — Two research companies have completed landmark studies to examine the effect Europe’s recession has had on the ordinary citizen.
Ipsos retains Italian radio measurement contract
ITALY — Ipsos has been awarded another year’s contract for measuring Italian radio audiences.
Kantar gets Tata Sky contract
INDIA — Audience measurer Kantar Media has secured a multi-year audience measurement contract in partnership with Indian direct to home TV provider Tata Sky.
TC Media signs data deal with StarchMetrix Canada
CANADA — Media company TC Media has contracted with GfK MRI StarchMetrix Canada for magazine effectiveness data.
IAB Australia adds 18 months to Nielsen's measurement deal
AUSTRALIA — IAB Australia has extended Nielsen’s online audience measurement contract by 18 months.
Rentrak wins Sony's Hindi TV contract
US — Multi-screen media measurer Rentrak has won a multi-year contract with Sony Entertainment Television (SET), Asia.
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Compare the Market owner hires ServiceTick
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CSM Media Research signs three-year deal with Chinese football league
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Arkenford wins VisitBritain brief
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ORC to provide benchmarking tool for national pensions survey
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Gemius wins Turkish internet measurement tender
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Bauer apponts eDigital for consumer panel
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ISG wins contract for Camp Nou development survey
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ABC and ESPN adopt Nielsen Online Campaign Ratings
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SPA Future Thinking about children's reading habits
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Raycom expands Rentrak contract to cover 30 TV stations
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Homebase ditches mystery shopper for SMG programme
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Framework brings in Beacon
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Solaire Resorts bets on Effective Measure
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European Commission renews qual Eurobarometer with TNS
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Webtrends to explore customer insights for Gogo
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JD Wetherspoon signs SMG for customer insight
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Kline teams up with US beauty industry
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Nielsen handed TAM task in Ukraine after ratings row
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Effective Measure gets metrics mandate from MEC
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Kantar Media wins Cambodian TV audience measurement task