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Saturday, 18 April 2015

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Contract wins & new business opportunities

Thinkbox to research TV ad response and youth TV consumption


The marketing body for commercial TV in the UK has commissioned two new research studies from Group M and Platypus.

Facts International to support ComRes in general election polling


Facts International will conduct telephone interviews in the run up to the election to support ComRes in voting intention and analysis.

Lightspeed GMI named as Superbrands fieldwork partner


The Centre for Brand Analysis will access Lightspeed GMI’s proprietary panels for the annual Consumer Superbrands, CoolBrands and Business Superbrands surveys.

ComRes and Daily Mail in poll partnership


The Daily Mail and ComRes have teamed up to deliver polling and political analysis throughout the General Election campaign and into the next parliament.

Millward Brown Digital partners with Snapchat


Partnership saw the agency measure the first six advertising campaigns to appear on Snapchat.