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Sunday, 21 September 2014

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Contract wins & new business opportunities

Neustar partners with comScore for ad viewability measures


Neustar has integrated comScore vCE metrics into its PlatformOne tool.

GfK's Dutch TAM contract extended until 2017


Extension of contract beyond 2015 will see innovations in metering technology and measurement time.

Kantar and 20|20 in online qual partnership


20|20 Research will deliver live online interview streaming capabilities to Kantar and its worldwide operating companies.

GfK wins Morocco TV audience measurement tender


The company has also extended its radio audience measurement contract in Switzerland.

IPC Media re-launches research community


Vision Critical to partner with IPC Insight to run all-female research panel The Origin Lounge.

WPP companies tap into Factual's location data


New partnership between The Data Alliance and Factual enables WPP companies to leverage Factual’s location data.

Somo and Medialets enter partnership


Marketing agency Somo will use Medialets’ platform to serve and track mobile ads.

HCD partners with PlayCollective for family insights


Partnership aims to meet needs of clients with consumer products aimed at children and parents.

Somera partners with Crimson Hexagon


Turkish social media analysis and research company Somera will implement Crimson Hexagon’s ForSight platform.

Northstar wins RA Summer Exhibition study


The consultancy has been commissioned by the Royal Academy to conduct an ethnography study on its annual Summer Exhibition.

Kantar awarded Dutch cross-platform ratings contract


Industry body SKO awards Kantar Media and TNS NIPO a four year contract to deliver online ratings from September 2015.

NatCen awarded Next Steps longitudinal survey


Fieldwork for Next Steps Age 25, which has run since 2004, will take place in 2015.

ResearchBods says HELLO! to new partnership


HELLO! Magazine has appointed ResearchBods as its research partner.

Targeted Victory and Rentrak team up to target voters


Rentrak TV voter viewing information will be layered into Targeted Victory’s voter data segments.

Chicago media shop taps Rentrak for local market TV ratings


Kelly Scott Madison signs on for StationView Essentials data to inform media buys.