Contract wins & new business opportunities
US — Ad buyers Starcom MediaVest Group (SMG) and ZenithOptimedia have chosen comScore’s online advertising ratings system over Nielsen’s offering.
US — Media measurer Rentrak has won a multi-year local TV ratings contract with ICA Broadcasting for its CBS-affiliate, KOSA-TV and MyTV affiliate, NOSA-TV, Odessa, Texas.
UK — Target market and panel provider Focus Forward & Panel Direct have hired technology company MARSC as their panel database and website provider.
MALAYSIA — Digital media planning provider Effective Measure’s campaign metrics are to be distributed across media investment management company GroupM’s Malaysian agencies.
UK — Research consultancy the Madano Partnership has won a contract to provide market intelligence and business development support to the European Bioenergy Research Institute (EBRI) at Aston University in Birmingham.
US — Media measurement firm Rentrak has won a multi-year contract to provide data for acquisition marketing agency d50 Media.
US — Multi-screen media measurement Rentrak has expanded its contract with Nexstar Broadcasting Group, adding two in Memphis, Tennessee, WPTY (ABC) and WLMT (CW).
US — Twitter has signed its biggest advertising deal with Publicis’ Starcom MediaVest Group (SMG) according to reports.
US — Multi-screen media measurer Rentrak has won a multi-year contract with post-secondary education industry marketing and enrolment provider PlattForm.
UK — The UK government is funding a £5m study into early years education in England ahead of a funding boost for pre-school children living in low income households.
US — Computer security company Kaspersky Lab has selected Visual IQ as its marketing attribution management provider.
UK — Online research agency ResearchBods has won a tender to be part of Leeds Metropolitan University’s market research framework.
UK — Research and strategy consultancy Populus has won the tender for mobile phone retailer Phones 4u’s annual brand tracking programme.
UK — Commercial TV marketing body Thinkbox has commissioned Flamingo, the global insight and brand consultancy, and quantitative research specialists Tapestry to study how people watch video-on-demand (VoD).
IRELAND — Mobile marketing company Brandtone has entered into a one-year partnership with market research consultancy TNS.
PARIS — Two research companies have completed landmark studies to examine the effect Europe’s recession has had on the ordinary citizen.
ITALY — Ipsos has been awarded another year’s contract for measuring Italian radio audiences.
INDIA — Audience measurer Kantar Media has secured a multi-year audience measurement contract in partnership with Indian direct to home TV provider Tata Sky.
CANADA — Media company TC Media has contracted with GfK MRI StarchMetrix Canada for magazine effectiveness data.
AUSTRALIA — IAB Australia has extended Nielsen’s online audience measurement contract by 18 months.
US — Multi-screen media measurer Rentrak has won a multi-year contract with Sony Entertainment Television (SET), Asia.