Contract wins & new business opportunities
The collaboration will allow ITV’s TV advertisers to access simultaneous programmatic advertising across other devices and online environments.
Customer consultation endorses BARB’s strategy for delivering cross-platform measurement as it agrees measurement contracts for Project Dovetail.
The Danish TV audience measurement steering committee has retained Kantar Media and TNS Gallup for its TV Ratings until the end of 2021.
The Association of TV Organisations (ATO) in the Czech Republic has appointed Kantar and comScore for its cross-platform measurement pilot of TV and video content.
GfK enters Latin American market with Brazilian TV audience panel contract.