Contract wins & new business opportunities
The marketing body for commercial TV in the UK has commissioned two new research studies from Group M and Platypus.
Facts International will conduct telephone interviews in the run up to the election to support ComRes in voting intention and analysis.
The Centre for Brand Analysis will access Lightspeed GMI’s proprietary panels for the annual Consumer Superbrands, CoolBrands and Business Superbrands surveys.
The Daily Mail and ComRes have teamed up to deliver polling and political analysis throughout the General Election campaign and into the next parliament.
Partnership saw the agency measure the first six advertising campaigns to appear on Snapchat.