Contract wins & new business opportunities
Extension of contract beyond 2015 will see innovations in metering technology and measurement time.
Turkish social media analysis and research company Somera will implement Crimson Hexagon’s ForSight platform.
The consultancy has been commissioned by the Royal Academy to conduct an ethnography study on its annual Summer Exhibition.
Industry body SKO awards Kantar Media and TNS NIPO a four year contract to deliver online ratings from September 2015.
Fieldwork for Next Steps Age 25, which has run since 2004, will take place in 2015.
HELLO! Magazine has appointed ResearchBods as its research partner.
Rentrak TV voter viewing information will be layered into Targeted Victory’s voter data segments.
Kelly Scott Madison signs on for StationView Essentials data to inform media buys.
Renewed deal follows Fisheye’s December 2013 acquisition by Kantar Media.
US — IPG Mediabrands, the media agency network within the Interpublic Group of Companies, has picked comScore to be its strategic partner for digital campaign measurement.
Charity taps ResearchBods to create and manage its new supporter-research resource.
20|20 Research will deliver live online interview streaming capabilities to Kantar and its worldwide operating companies.
The company has also extended its radio audience measurement contract in Switzerland.
Vision Critical to partner with IPC Insight to run all-female research panel The Origin Lounge.
New partnership between The Data Alliance and Factual enables WPP companies to leverage Factual’s location data.
Marketing agency Somo will use Medialets’ platform to serve and track mobile ads.
Partnership aims to meet needs of clients with consumer products aimed at children and parents.
The International Media Image Survey (I-MIS) provides analysis on perceptions of media agencies and brands.
Deal worth “hundreds of millions of dollars” covers Facebook and Instagram.
Broadcaster is the first Hong Kong-based company to use the technology.