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Tuesday, 03 March 2015

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Contract wins & new business opportunities

ComRes and Daily Mail in poll partnership


The Daily Mail and ComRes have teamed up to deliver polling and political analysis throughout the General Election campaign and into the next parliament.

Lightspeed GMI named as Superbrands fieldwork partner


The Centre for Brand Analysis will access Lightspeed GMI’s proprietary panels for the annual Consumer Superbrands, CoolBrands and Business Superbrands surveys.

ComScore to provide all BBC analytics


ComScore Digital Analytix has been selected by broadcaster as the source of analytics across all of its digital content, including web, mobile and video.

Mintel licenses Decrypt's Beacon platform


Mintel brings its survey programming in-house for the first time through its licensing of market research and reporting platform, Beacon.

Barb combines establishment survey and recruitment contracts


Previously separate contracts for panel recruitment and for conducting establishment survey, which provides demographic, device and platform data, have now been combined.

Millward Brown Digital partners with Snapchat


Partnership saw the agency measure the first six advertising campaigns to appear on Snapchat.

Millward Brown appointed by Old Mutual to track brand health


Financial services group Old Mutual has announced it is moving its international brand tracking programme to Millward Brown.

Billboard extends and expands Nielsen music data deal


Companies announce a “multi-year extension” of current agreement and an expansion to include co-development of new initiatives to better measure and analyse music industry trends.