Contract wins & new business opportunities
Council for Research Excellence hires GfK to observe and analyse viewing practices in 150 US homes.
Service Management Group to run programme of shopper research and analysis from next month.
Brings together specialist in consumer insight mobile technology and real-time audience engagement with provider of enterprise mobile event technology.
Agency to track live and time-shifted TV viewing behaviour from next year.
Research Interactive and Annik have both licensed the online market research and reporting platform.
The company is now an approved supplier to the independent watchdog and regulator.
Digital Analytix selected as the analytics platform behind the Audited Media Association of Australia (AMAA)’s new audited website measurement service.
UK — eDigitalResearch has been appointed as global research partners for the new retailing organisation IORMA, the International Omni Retailing Members Association.
US — Rentrak has won a contract to supply TV audience data to Marshall Advertising.
SINGAPORE — Effective Measures has been picked by Microsoft to provide online measurement data analytics to MSN sites across Singapore, Thailand, Indonesia and Malaysia.
US — Research software provider Kinesis Survey Technologies has won contracts to supply Full Circle Research and Research Results in the US, Sweden’s Solvero and the UK’s Tribes Research with its panel management application.
#birdsignals community built on Vision Critical technology platform.
Morpace has entered a three year agreement with Confirmit to license SODA, its mobile research app.
Memorandum of understanding announced; final agreement expected in the coming weeks.
Partnership intended to help grow the sport in the Scandinavian region.
‘How’s Our Game’ programme covers all 340 retail outlets in the UK and asks shoppers to report on in-store experience.
US — Audience research firm Rentrak has signed a multi-year StationView Essentials contract with advertising agency Media Solutions.
AUSTRALIA — The Audited Media Association of Australia (AMAA) has finally called time on its relationship with Nielsen.
US — Lin Media has signed up Rentrak on a multi-year contract to supply TV ratings for two Wisconsin stations.
US — Consumer goods giant Unilever has announced an extended partnership with mobile marketing company Brandtone to support the latter’s expansion into India, China, Indonesia and the US.
US — Consumer Orbit has appointed Rentrak to provide local and natonal television metrics.