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Friday, 27 November 2015

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Contract wins & new business opportunities

ITV partners with RadiumOne on programmatic


The collaboration will allow ITV’s TV advertisers to access simultaneous programmatic advertising across other devices and online environments.

BARB signs Kantar Media and Nielsen for Project Dovetail measurement


Customer consultation endorses BARB’s strategy for delivering cross-platform measurement as it agrees measurement contracts for Project Dovetail.

Danish TV ratings retained by Kantar and TNS Gallup


The Danish TV audience measurement steering committee has retained Kantar Media and TNS Gallup for its TV Ratings until the end of 2021.

Kantar and comScore awarded Czech Republic TV measurement contract


The Association of TV Organisations (ATO) in the Czech Republic has appointed Kantar and comScore for its cross-platform measurement pilot of TV and video content.

GfK launches TV audience measurement panel in Brazil


GfK enters Latin American market with Brazilian TV audience panel contract.