Contract wins & new business opportunities
Gravitas Ventures picks Rentrak for on-demand audience measurement
US— Gravitas Ventures has signed up to use Rentrak’s OnDemand Essentials tool to keep track of its on-demand movie audience numbers.
2CV picks up ITV tracking tasks again
UK— Research agency 2CV has won a five-way pitch to be reappointed to carry out broadcaster ITV’s brand and communications tracking activity.
GMI and TXT4CRM link for mobile research
US— Research software and services firm Global Market Insite has signed a deal with mobile engagement specialist TXT4CRM to develop a mobile research tool.
Tivo licences STB data to Simulmedia for promo measurement
US— Tivo has struck a deal to licence its set-top box data on customer viewing habits to Simulmedia, a media marketing firm that plans to use the data to measure the effectiveness of on-air promotions.
Zee TV signs up for Nielsen ratings
US— Indian media group Zee Entertainment Enterprises has signed up to Nielsen’s US audience figures for its Hindi language channel Zee TV.
Nielsen bags Taiwan web audience measurement task from MSN
TAIWAN— Microsoft-owned MSN has signed Nielsen to provide audience measurement services for its online advertising portal properties in Taiwan.
Daily Kos appoints new pollster after Research 2000 row
US— Political blog the Daily Kos has appointed Public Policy Polling to carry out election polling on the site.
Millward Brown on song with chart contract
UK— The Official Charts Company (OCC) has awarded its chart research contract to Millward Brown for a four year term. The research agency has held the account now for 21 years.
Best Buy and The NPD Group extend data sharing deal
US— Best Buy has extended its data sharing agreement with The NPD Group to run for another three years. The deal covers point-of-sale data for all major consumer electronics and IT purchases, mobile phone purchases and small and major appliance sales.
NRS hires RSMB to fuse print and online audience data
UK— The National Readership Survey (NRS) has its eye on developing a single-source trading currency database combining print readership and online audience information.
Two US clients for Toluna's PanelPortal
US— Two US market research firms have signed up to use Toluna’s PanelPortal product, which allows users to manage research communities and panels and collect data through a single interface.
Starcom MediaVest signs up to ACB Media Lab study
UK— Starcom MediaVest group has become the first media agency to partner with ACB’s 1-3-9 Media Lab research project, a long-term study examining how technology impacts consumer behaviour.
Fisher hooks Rentrak for local TV ratings
US— TV and radio station owner Fisher Communications has signed up to use Rentrak’s StationView Essentials tool to count audience figures in three local markets.
7-Eleven signs KSS Retail for in-store analytics
US— Convenience store operator 7-Eleven has contracted Dunhumby-owned KSS Retail to provide price modelling, forecasting and optimisation services for its shops across the US and Canada.
CIMM reaches agreement to fund US launch of Touchpoints multimedia survey
US— The Coalition for Innovative Media Measurement (CIMM) has reached an agreement with the Media Behaviour Institute (MBI) to fund a US version of the UK’s Touchpoints survey of consumer multimedia usage.
Trinity Broadcasting Network turns to Rentrak for audience measurement
US— Christian TV broadcaster Trinity Broadcasting Network has signed up to use Rentrak’s TV Essentials service to provide audience measurement figures for its range of channels.
New Scientist turns to NeuroFocus to pick front cover
UK— Neuromarketing agency NeuroFocus has been contracted to help select the front cover of the latest issue of New Scientist magazine in a bid to see whether the technology can help sell more copies.
Zipcar uses Razor to segment customer base
US— Car sharing firm Zipcar has hired Dallas-based Razor as its customer engagement marketing agency of record.
IAB Australia 'to issue web ratings tender' – report
AUSTRALIA— The Internet Advertising Bureau (IAB) is reportedly preparing a tender process to find an agency to supply a hybrid web audience measurement system to produce currency data for ad buying and selling.
More local TV broadcasters tap Rentrak for audience measurement
US— Rentrak has clinched two new clients in the shape of London Broadcasting Company and Journal Broadcast Group for its audience measurement service for local markets, StationView Essentials.
Oxford Management Services taps Nexidia for speech analytics
US— Payment collection agency Oxford Management Services has signed up to use Nexidia’s Enterprise speech analytics software to monitor and analyse performance in its call centres.
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McCallum Layton wins spot on Findus research roster
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Martini Media and Crowd Science to profile luxury consumers
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EasyInsites scoops WHSmith panel task
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Harris and Ipsos to poll Canadians on green energy issues
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Wells Fargo resigns Acxiom for database management
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Utilisima looks to Rentrak to provide ad buying currency
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At Random picks Run-E survey database tool
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Anametrix gains foothold in Spain, China, Australia and Israel
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Rentrak wins Cowles Media contract and plans MRC accreditation
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Ipsos OTX kicks off annual survey of media use in young families
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Gray Television signs Rentrak for Kansas audience measurement
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Pittsburgh Penguins pick custom PPM data from Arbitron
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Market Creative rises to Sayers' bakery challenge
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ForeSee lands survey task for Nuclear Regulatory Commission
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Rentrak adds Experian Simmons purchase data to TV metrics
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Nielsen bags TAM renewal deal in New Zealand
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Ipsos MediaCT nets Al Jazeera Sports football deal
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Multichoice readies new viewer panel with TNS Research Surveys
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TRA licences Media Trust IP to extend ROI analytics services
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Ticketmaster picks Omniture for site analytics task