Contract wins & new business opportunities
ForeSee to analyse npower's mobile and web user experience
UK— Energy provider npower has hired customer experience analytics firm ForeSee to analyse and measure the experience of customers using its website and mobile apps.
Huddersfield Town FC name Ask Insight official research partner
UK— Huddersfield Town Football Club has named Ask Insight as its official research partner.
Walmart inks point-of-sale data agreement with NPD Group
US— Walmart has agreed to share point-of-sale data from its US stores and its website walmart.com with retail research firm The NPD Group.
Intomart GfK wins three-year extension to Dutch radio contract
NETHERLANDS— Dutch radio association NLO has extended Intomart GfK’s contract to count listener numbers for three years.
AEG picks Nepa for O2 arena research
UK— Entertainment group AEG Europe has commissioned Nepa UK to conduct research among customers and visitors of London’s The O2 arena.
London Stock Exchange to track social media buzz
UK— The London Stock Exchange Group has appointed Social 360 to carry out daily monitoring of social media.
Rentrak wins local TV ratings contract in Missouri
US— Koplar Communications has signed up to use Rentrak’s StationView Essentials local TV ratings service for its Fox-affiliate station KRBK in Springfield, Missouri.
APCO picks Crimson Hexagon for social media analysis
US— PR group APCO Worldwide has tapped Crimson Hexagon’s ForSight platform for social media analysis and intelligence.
Rentrak scoops double deal
US— Rentrak has sealed a long-term contract expansion with Raycom TV and won a new contract from marketing and media services agency Camelot Strategic Marketing and Media.
Belgian JIC signs Nielsen for broadcast monitoring
BELGIUM— The Belgian Joint Industry Committee for media audience measurement, CIM, has signed up to use Nielsen’s TV Events broadcast monitoring system for four years, starting in 2013.
Post-Newsweek commits to Rentrak as local TV currency
US— The broadcasting division of The Washington Post Company is adopting Rentrak’s local market ratings as the trading currency for ad space on its TV stations.
Greenfield veterans return to sample with reInvention
US— Former Greenfield Online executives Hugh Davis and Keith Price have launched a new sampling firm, reInvention.
Unilever taps Join The Dots for new consumer panel
UK— Unilever is recruiting a new panel of shoppers to take part in research to help “shape the future” of its family of brands.
Mandel hails Rentrak as Precision Demand signs ratings deal
US— PrecisionDemand, a media agency headed by former Nielsen executive Jon Mandel, has signed a contract with media measurement firm Rentrak to use its national and local TV ratings data.
Belo expands Rentrak TV audience counting deal
US— Texas-based media owner Belo Corp has renewed its StationView Essentials local TV ratings contract with Rentrak, and expanded the agreement to cover channels in more markets.
House of Fraser picks Grass Roots for mystery shopping task
UK— Department store chain House of Fraser has appointed Grass Roots to run a mystery shopping programme across its network of shops.
Blauw Research extends Dapresy deal
NETHERLANDS— Blauw Research has signed a new deal with Dapresy to create dashboards and online portals for its ad hoc and tracking surveys.
Ipsos Public Affairs clinches spot on GSA Schedule
US— Ipsos Public Affairs has been awarded a spot on the US government’s General Services Administration’s Advertising and Integrated Marketing Solutions Schedule, where it will be able to bid for work from federal and state-level clients.
Arbiton wins Light Media ratings deal
US— Light Media has signed up to receive Arbitron ratings for its flagship radio station Power105.5/The King in the Metro Albany, Georgia market.
SMG taps Bluefin to pinpoint most talked-about TV
US— Starcom MediaVest Group (SMG) has signed a deal with Bluefin Labs to analyse social chatter around TV shows to help guide media planning and buying decisions.
NetCen wins spot on housing survey consortium
UK— NatCen Social Research has been given a role in the new English Housing Survey by the Department for Communities and Local Government (DCLG).
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MarketView selects iMotions for eye-tracking software
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Aegis Media signs on for Rentrak's commercial ratings
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Opinion Leader nets women's sports project
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Kimberly-Clark on board with mag ad ROI guarantee
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Petco to share store data with SymphonyIRI
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Brass awarded Dixons Retail community deal
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Alitalia to measure passenger experience through Confirmit
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Intersperience bags ITV deal
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Pew Research Center picks Crimson Hexagon for journalism project
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Double deal for Rentrak
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Kantar snatches Swiss TV contract from GfK
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GfK wins five new measurement contracts
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NewsLifeMedia looks to The Future Lab
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DJS to run social mobility study for Kingston-upon-Hull
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Universal McCann taps Hiro for video ad management and analytics
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Vivendi and Reelzchannel sign for Rentrak OnDemand
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Kantar to use Arbitron PPMs to measure Swedish radio audiences
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Austin Reed appoints Experian Footfall in new Regent St store
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BritainThinks goes international with Shire reputation work
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Aviva appoints BritainThinks for reputation task