Contract wins & new business opportunities
The Daily Mail and ComRes have teamed up to deliver polling and political analysis throughout the General Election campaign and into the next parliament.
The Centre for Brand Analysis will access Lightspeed GMI’s proprietary panels for the annual Consumer Superbrands, CoolBrands and Business Superbrands surveys.
ComScore Digital Analytix has been selected by broadcaster as the source of analytics across all of its digital content, including web, mobile and video.
Mintel brings its survey programming in-house for the first time through its licensing of market research and reporting platform, Beacon.
Previously separate contracts for panel recruitment and for conducting establishment survey, which provides demographic, device and platform data, have now been combined.
Partnership saw the agency measure the first six advertising campaigns to appear on Snapchat.
Financial services group Old Mutual has announced it is moving its international brand tracking programme to Millward Brown.
Companies announce a “multi-year extension” of current agreement and an expansion to include co-development of new initiatives to better measure and analyse music industry trends.