Contract wins & new business opportunities
MMS, which measures Swedish TV viewing on behalf of broadcasters and ad agencies, has signed up GfK to integrate its multi-source data streams into a single ‘total video currency’.
Originally appointed to provide online media audience measurement in 2012, comScore’s contract will now last until 2018.
The marketing body for commercial TV in the UK has commissioned two new research studies from Group M and Platypus.
The Daily Mail and ComRes have teamed up to deliver polling and political analysis throughout the General Election campaign and into the next parliament.
Audience and insights tool company, Instantly, has been commissioned by multi-cultural audience research specialists Quant Edge to build the UK’s first online ethnic market research panel.
Facts International will conduct telephone interviews in the run up to the election to support ComRes in voting intention and analysis.