More backing as Echometrix moves to market
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WPP's Group M and Mindshare to help in commercialising sentiment analysis tool
US-- GroupM and Mindshare are to help bring software to market that aims to aid brand owners in analysing sentiment in online conversations.
The WPP media shops join film studios Paramount and Dreamworks and TV network Fox in giving support to SearchHelp, the makers of the Echometrix Pulse technology, ahead of its expected launch in the first quarter of 2009.
Click here for more on the tool, which started life as paedophile protection software.
Author: Brian Tarran
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