Millions more funding for Visible Measures

US-- Online video measurement firm Visible Measures has secured a further $10m in funding as it looks to solidify its relationships with publishers, advertisers and viral marketers.

The company – which counts MTV Networks as a major client – plans to use the money to expand its customer relationships as well as its product portfolio.

Last year, the firm launched the VisibleCampaign tool to help advertisers track and report the viral reach and audience engagement of their web-based video ad campaigns.

Visible Measures has raised over $29m in financing to date. The latest influx was its third funding round, led by new investor Northgate Capital with participation from existing investors General Catalyst Partners and MDV-Mohr Davidow Ventures.

Author: Brian Tarran