LivePerson buys website testing and targeting specialist Amadesa
US— LivePerson, a firm specialising in online real-time chat and voice services, has acquired Israel-based web analytics start-up Amadesa.
Amadesa provides websites with multivariate and A/B split testing and content targeting software designed to improve online conversations and engagement activity.
LivePerson CEO and founder Robert LoCascio (pictured) said: “Amadesa technology will provide us with sophisticated, machine-learning predictive modelling that we can leverage across multiple engagement channels, enhancing our real-time intelligent engagement platform.
“We will also welcome on board Amadesa’s experienced team of data scientists and programming talent. As we focus on organic product innovation, we remain open to accelerating development and adding talent through focused acquisitions that enhance our execution capabilities while staying consistent with our strategic goals and unique culture.”
The all-cash deal is expected to close during the second quarter. Terms were not disclosed.