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Sunday, 20 April 2014

Google acquires Wildfire for social insight

US— Google has acquired Wildfire, a start-up that uses social media to connect brands with consumers.The deal adds to Google’s involvement in social engagement measurement range.

Created four years ago, Wildfire says it wants “to change the way the world markets”. The platform enables brands to manage their pages, apps, tweets, videos, ads and promotions in one location. It provides social media marketing for more than 16,000 businesses, including 30 of the top 50 global brands.

Wildfire is based in Redwood City and also has offices in Los Angeles, New York, Chicago, London, Munich, Paris and Singapore. In a post on Google’s official blog, product management director Jason Miller said that by acquiring Wildfire Google can better manage and measure brand interactions way.

“Wildfire helps businesses uphold their end of the conversation (or spark a new one),” Miller said. “With Wildfire, we’re looking forward to creating new opportunities for our clients to engage with people across all social services. We believe that better content and more seamless solutions will help unlock the full potential of the Web for people and businesses.”

Pictured are Wildfire’s founders Victoria Ransom and Alain Chuard.

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