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Friday, 31 October 2014

Kenshoo names Chavez as global head of marketing research & content

US — Digital marketing technology company Kenshoo has named Doug Chavez as its new global head of marketing research & content.

Chavez, who was previously senior vice president leading emerging media at Universal McCann Worldwide, will lead a team to analyse data collected from online sales revenue tracked through the Kenshoo platform.

He has also held roles at RadiumOne, Del Monte Foods and Yahoo.

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