NEWS9 November 2015
CZECH REPUBLIC — The Association of TV Organisations (ATO) in the Czech Republic has appointed Kantar and comScore for its cross-platform measurement pilot of TV and video content.
It follows a competitive pitch involving four other bidders including GfK and Nielsen.
The service will use comScore’s tagging technology and Kantar Media’s online PeopleMeter technology to measure online video content for tablets, mobiles, PC’s and laptops. TNS will operate panel recruitment, panel management and data delivery.
ComScore and Kantar announced a strategic alliance earlier this year to deliver cross-media measurement solutions for advertisers and broadcasters.
This announcement follows Kantar’s renewals and new contracts in the Netherlands, Romania and Denmark.
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